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- Tasks: Lead global client partnerships and drive innovative sports marketing strategies.
- Company: Join Right Formula, a leader in sports marketing with a dynamic culture.
- Benefits: Enjoy flexible working, competitive pay, and wellness days.
- Other info: Hybrid work model with opportunities for professional growth and international travel.
- Why this job: Make an impact in the exciting world of Formula One and sports marketing.
- Qualifications: 12+ years in sports marketing with strong leadership and client relationship skills.
The predicted salary is between 54000 - 84000 £ per year.
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies within Formula One and the wider sports ecosystem. With offices in the UK and the US, we partner with leading global brands to unlock growth through the power of sport.
Role Overview
As a Group Account Director at Right Formula, you will play a pivotal role overseeing a portfolio of client partnerships across Formula One and the wider sports marketing and sponsorship landscape. With a focus on managing, strengthening and expanding our current client partnerships, this senior role is responsible for leading strategic account oversight, ensuring operational excellence across client programmes, and serving as a senior escalation point across your portfolio. The role requires a strong understanding of Formula One, motorsport, and sports marketing, with the ability to apply integrated marketing and partnership strategies across complex client programmes. You will lead integrated teams spanning Strategy, Creative, PR & Comms, Digital & Content and Live Experience & Events, ensuring every partnership programme delivers measurable impact. Success in this role requires strong leadership, commercial awareness and exceptional client relationship skills, with the confidence to shape strategy and present compelling ideas directly to senior client stakeholders. The role will be based at Right Formula’s offices in Battersea, London, or remote within the US, with international travel at up to 5-6 key events.
Key Responsibilities
- Lead a portfolio of global client partnerships, acting as the senior advisor and escalation point while building long-term, trusted client relationships.
- Shape and drive the strategic direction and activation of global partnership programmes, ensuring sponsorship assets are translated into impactful integrated marketing platforms.
- Drive commercial growth across the client portfolio, identifying opportunities to expand partnerships, increase scope and unlock additional revenue streams.
- Lead, mentor and inspire our global client leadership teams, ensuring excellence in delivery across all workstreams while fostering collaboration, accountability and professional development.
- Establish and maintain the highest level of client service standards and processes for the client leadership teams, globally.
- Maintain a detailed understanding of your client contracts to enable proactive delivery of services, renewal and growth opportunities.
- Collaborate closely with internal stakeholders to pursue strategic growth opportunities, including pitches and new business initiatives.
- Champion innovation by challenging and evolving agency-wide activation strategies to keep at the forefront of sports marketing and client leadership.
- Lead annual budget planning and contracting with the clients, including internal budget setting, resource allocation, utilisation management and regular financial reporting.
- Drive overall client satisfaction, retention and growth, including leading client feedback processes such as CSAT reviews and stakeholder interviews.
- Work closely with the executive leadership team while representing Right Formula with credibility and professionalism internally and externally.
Skills & Experience Required
- 12+ years in relevant global agency or client-based experience in the sports and entertainment industries.
- Deep knowledge and expertise working across the Formula One ecosystem is essential, with additional motorsports and sports experience highly desirable.
- Strong expertise in sports partnership marketing, including integrated campaign development and global hospitality programme delivery.
- Demonstrable experience strategically growing client accounts and nurturing professional client relationships at C-suite level.
- Significant experience managing large, multi-faceted global teams and multiple accounts.
- Experience establishing and implementing client service frameworks and operational processes across large teams.
- Strong financial management skills, including budget planning, account profitability and resource allocation.
- Demonstrable experience applying performance metrics and evaluation frameworks to measure success.
- Outstanding communication and relationship-building skills with the aptitude to foster long-term relationships.
- Highly organised, with the ability to manage multiple projects across varied work streams.
- Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word) and experience using project management tools and operational systems.
Additional Capabilities
- Passion for sports sponsorship, brand experience and hospitality delivery.
- Proactive and solutions focused, whether delivering a complex program or a project with demanding deadlines.
- Curious and engaged with industry trends, emerging technologies and new activation opportunities.
- Passionate about leading and inspiring teams across multiple workstreams and geographies.
- Willingness to work flexible work hours, including occasional weekends aligned with the nature of the industry.
Role Structure & Benefits (UK)
- Hybrid working model
- Flexible hours with core working hours between 10:00 – 16:00
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
After successfully passing probation (UK)
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
Role Structure & Benefits (US)
- Remote working model
- Flexible hours with core working hours between 10:00 – 16:00
- Medical, dental, vision and short-term disability from date of hire
- Health savings account with company contribution
- Discretionary bonus scheme
- Enhanced Employer 401k contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
- Individual training budget
- Work From Anywhere Program
Group Account Director (UK/USA) employer: Right Formula LTD
Contact Detail:
Right Formula LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Account Director (UK/USA)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your knowledge of Formula One and sports marketing. Share specific examples of how you've driven success in past roles to really impress them.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company thoroughly, understand their client partnerships, and think about how you can contribute to their goals. Practice your pitch so you can confidently present your ideas and strategies.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Right Formula. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Group Account Director (UK/USA)
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports and marketing shine through! We want to see how your enthusiasm aligns with our mission at Right Formula. Share any relevant experiences that highlight your passion for the industry.
Tailor Your Application: Make sure to customise your application for the Group Account Director role. Highlight your experience in managing client partnerships and your understanding of the Formula One ecosystem. We’re looking for someone who can hit the ground running!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and skills. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Right Formula.
How to prepare for a job interview at Right Formula LTD
✨Know Your Stuff
Make sure you have a solid understanding of Formula One and the sports marketing landscape. Brush up on recent trends, key players, and successful campaigns. This knowledge will help you speak confidently about how you can contribute to the role.
✨Showcase Your Leadership Skills
As a Group Account Director, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed large teams and complex projects in the past. Highlight your approach to mentoring and fostering collaboration.
✨Prepare for Client Scenarios
Think about potential client scenarios you might face in this role. Be ready to discuss how you would handle challenges, drive commercial growth, and maintain high client service standards. This will show your strategic thinking and problem-solving skills.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the company and the role. Ask about their current client partnerships, future goals, or how they measure success in their campaigns. This will demonstrate your engagement and enthusiasm.