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- Tasks: Lead the development of measurement frameworks to evaluate sports partnerships.
- Company: Right Formula, a leader in sports marketing with a global reach.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact by optimising brand partnerships through data-driven insights.
- Qualifications: Experience in partnership evaluation and strong analytical skills required.
- Other info: Join a dynamic team passionate about sports marketing and innovation.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
The Role
As the Partnership Impact & Evaluation Manager, you will lead the development and delivery of comprehensive measurement and reporting frameworks to evaluate the effectiveness and value of our clients' sport partnerships. Working closely with internal teams, external partners, and data providers, you will design and manage the tools, methodologies, and analyses that demonstrate partnership performance, value creation, and return on investment.
Responsibilities
- Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes.
- Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs.
- Reviewing, auditing, and integrating existing data sources (e.g., media valuation, consumer research, and partner reporting).
- Identifying measurement gaps and recommending new approaches or data sources to address them.
- Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy.
- Acting as the central hub for all partnership performance data collection, validation, and analysis.
- Analysing consolidated data to measure partnership impact - from visibility and engagement to brand equity and commercial outcomes.
- Coordinating additional research initiatives as required to strengthen analysis and insight quality.
- Producing detailed ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios.
- Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations.
- Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions.
About You
You are analytically minded, commercially astute, and thrive on turning data into clear, actionable insights. Naturally curious, you understand the nuances of partnership performance, sponsorship measurement, and marketing ROI. You can bring structure to complex data environments and align diverse stakeholders around clear definitions of success. You are equally comfortable analysing research outputs, facilitating workshops, and presenting concise, strategic recommendations to senior stakeholders. As a collaborator, you excel in connecting the dots across teams and partners, ensuring measurement frameworks not only capture impact but also drive continuous improvement. If you are passionate about evidence-based strategy and want to help leading brands quantify and optimise the value of their partnerships, this is the role for you.
Experience & Skills
- Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness.
- Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting.
- Experience using data from Nielsen, Kantar, YouGov, or equivalent research and media valuation sources.
- Ability to interpret data and translate it into strategic recommendations.
- Excellent communication and presentation skills, with experience engaging senior stakeholders.
- High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.).
- Exceptional project management and organisational skills.
- Experience developing or managing research projects, including both quantitative and qualitative methods.
- Collaborative and proactive, with the ability to influence across teams and organisations.
Desirable:
- Experience within sports marketing, sponsorship, or brand partnership environments.
- Familiarity with econometric analysis or marketing mix modelling.
- Consultancy or agency experience working with large brands and data-driven projects.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Partnerships Impact Manager (Strategy) in City of London employer: Right Formula LTD
Contact Detail:
Right Formula LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Impact Manager (Strategy) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its partnerships. Understand their values and how they measure success. This will help you tailor your responses and show you're genuinely interested in the role.
✨Tip Number 3
Practice your presentation skills! As a Partnerships Impact Manager, you'll need to communicate complex data clearly. Grab a friend or use a mirror to rehearse your delivery and get comfortable with your material.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to showcase your skills and experience. Plus, it shows you're serious about joining our team at Right Formula.
We think you need these skills to ace Partnerships Impact Manager (Strategy) in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Partnerships Impact Manager role. Highlight your experience in partnership evaluation and sponsorship analytics, as these are key to what we’re looking for!
Showcase Your Analytical Skills: We love data-driven insights! When you apply, be sure to include examples of how you've turned complex data into actionable recommendations. This will really help us see your analytical prowess.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We want to understand your experience and skills without having to decipher complicated terms!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Right Formula LTD
✨Know Your Metrics
Before the interview, brush up on key performance indicators (KPIs) relevant to partnership evaluation. Be ready to discuss how you would define success metrics and ROI models for various partnerships, as this will show your analytical mindset and understanding of the role.
✨Showcase Your Data Skills
Prepare examples of how you've used data to drive strategic recommendations in past roles. Highlight your proficiency with tools like Excel, Power BI, or Tableau, and be ready to explain how you’ve turned complex data into actionable insights for stakeholders.
✨Engage with Stakeholders
Think about how you would lead working sessions with key stakeholders. Be prepared to discuss your approach to aligning diverse teams around partnership objectives and how you facilitate discussions to ensure everyone is on the same page.
✨Present with Clarity
Practice distilling complex information into concise presentations. During the interview, demonstrate your ability to communicate insights clearly and effectively, especially when discussing how you would present findings to senior stakeholders.
