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- Tasks: Lead major hospitality partnerships in Formula 1, ensuring exceptional guest experiences and brand impact.
- Company: Right Formula, a leader in sports marketing with a global reach.
- Benefits: Hybrid working, flexible hours, bonuses, discounts, and professional development opportunities.
- Why this job: Join a dynamic team and shape unforgettable experiences in the thrilling world of Formula 1.
- Qualifications: Experience in account management within sports or events, with strong leadership and relationship skills.
- Other info: Exciting career growth potential and a collaborative culture focused on innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360‑degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
The Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality‑focused Formula 1 partnerships. This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact. As the senior client lead, the Account Director will manage the account teams, guide long‑term partnership strategy, and serve as a trusted advisor to senior client stakeholders. They will be responsible for translating client business objectives into world‑class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service. The role will be based at Right Formula’s offices in Battersea, London, and will require extensive international travel.
Key Responsibilities
- Client Leadership & Relationship Management: Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level. Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives. Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated.
- Partnership & Hospitality Strategy: Lead the development and execution of hospitality and guest experience strategies that deliver exceptional, brand‑aligned experiences across global events. Oversee end‑to‑end hospitality delivery, from pre‑event planning and communications through to on‑site management, supplier oversight, and post‑event evaluation. Ensure all contractual rights and assets are fully leveraged and tracked, delivering measurable value across both partnerships. Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes. Proactively collaborate with creative, strategy, and production teams to develop innovative activations and campaigns.
- Team Leadership & Delivery Oversight: Lead and mentor a team of Account Managers and Executives, fostering a collaborative, high‑performance culture. Oversee project delivery to ensure the highest standards of quality, efficiency, and client satisfaction. Provide clear direction, prioritisation, and resource management across both account teams. Support the professional development of direct reports through coaching, feedback, and structured progression planning. Work closely with the Group Account Director and senior leadership to ensure client objectives align with agency strategy and delivery capability.
- Commercial & Financial Management: Own and manage account budgets, forecasting, and profitability, ensuring projects are delivered within scope and to target margin. Oversee supplier contracting and negotiations, ensuring strong commercial terms and alignment with agency standards. Identify and pursue account growth opportunities, including renewals, extensions, and new business streams within existing clients. Ensure financial governance, accurate billing, and regular reporting across both accounts.
Skills & Experience Required
- Substantial experience in client, agency, or rights‑holder account management within sports, events, or partnership marketing.
- Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential).
- Strong track record of managing multiple high‑profile clients or accounts simultaneously.
- Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders.
- Strong commercial acumen, with experience managing multi‑million‑pound budgets and driving profitability.
- Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client‑first solutions.
- Experienced leader who can motivate, mentor, and develop high‑performing teams.
- Proficient in Microsoft PowerPoint, Excel, and other relevant project management and reporting tools, ideally Monday.com.
- A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best‑in‑class hospitality experiences.
Role Structure & Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long‑service
- Employee Assistance Programme
- After successfully passing probation
- Private Healthcare
- ÂŁ500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
Account Director, Hospitality in City of London employer: Right Formula LTD
Contact Detail:
Right Formula LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Hospitality in City of London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the hospitality and sports marketing sectors. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past successes in client management and hospitality strategies. Use this as a conversation starter during interviews to demonstrate how you can bring value to the team at Right Formula.
✨Tip Number 3
Prepare for interviews by researching Right Formula’s recent projects and partnerships. Tailor your responses to show how your experience aligns with their goals, especially in delivering exceptional guest experiences and driving commercial success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Right Formula team and ready to take on the challenge of leading major hospitality partnerships.
We think you need these skills to ace Account Director, Hospitality in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in hospitality and partnership marketing, especially within Formula 1 or international motorsport. We want to see how your skills align with our mission at Right Formula!
Showcase Your Leadership Skills: As a senior role, we’re looking for someone who can lead and inspire teams. Share examples of how you've successfully managed teams and delivered exceptional client experiences. This is your chance to shine as a mentor and leader!
Demonstrate Your Commercial Acumen: We need someone who understands the financial side of account management. Be sure to include any experience you have with managing budgets, forecasting, and driving profitability. Show us how you’ve made a measurable impact in previous roles!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Right Formula LTD
✨Know Your Formula 1 Stuff
Make sure you brush up on your knowledge of Formula 1 and the hospitality industry. Understand the latest trends, key players, and how sports marketing works in this space. This will show that you're genuinely interested and can speak the language of the role.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing teams and client relationships. Think about times when you've successfully led a project or mentored someone, as this is crucial for the Account Director position.
✨Demonstrate Strategic Thinking
Be ready to discuss how you've developed and executed strategies in previous roles. Think about specific instances where your strategic planning led to measurable success, particularly in hospitality or event management.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the company and the role. Inquire about their current partnerships, challenges they face in hospitality, or how they measure success in their campaigns. This shows you're engaged and thinking critically about the position.
