At a Glance
- Tasks: Lead key client relationships and drive measurable growth through innovative sports marketing strategies.
- Company: Right Formula, a dynamic agency revolutionising sports marketing globally.
- Benefits: Hybrid working, flexible hours, bonuses, and wellness initiatives.
- Other info: Opportunities for professional development and a vibrant work culture.
- Why this job: Make a real impact in sports marketing while inspiring teams and driving client success.
- Qualifications: 8+ years in sports marketing, with a strong background in Formula 1 and client leadership.
The predicted salary is between 36000 - 60000 £ per year.
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level. With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities. The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.
Key Responsibilities
- Client Leadership & Growth: Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth. Translate business objectives into clear strategies and actionable programs that accelerate client performance. Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.
- Strategic & Commercial Impact: Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes. Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities. Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives. Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.
- Team Leadership & Development: Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact. Mentor and develop team members to strengthen both agency capability and client delivery. Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.
- Agency Contribution & Thought Leadership: Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value. Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies. Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting‑edge insights, trends, and best practices. Champion efficiency and excellence across accounts, creating replicable models that scale client impact.
Skills & Experience Required
- 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields.
- Prior experience in Formula 1 is essential.
- Proven track record of leading major client accounts and delivering measurable business impact.
- Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
- Excellent communicator with the ability to influence and build trust at senior levels.
- Commercially minded, with experience managing budgets, scopes, and profitability.
- A natural leader who thrives in fast‑paced environments and inspires teams to deliver their best work.
- Creative & passionate about sponsorship, brand experience and hospitality delivery.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Adept at delivering projects to, at times, tight & challenging deadlines.
- Ability to problem‑solve independently and in groups.
- Interest in trends, learning new skills and developing creative ideas.
- Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.
Role Structure & Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long‑service
- Employee Assistance Programme
After successfully passing probation:
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
Account Director employer: Right Formula LTD
At Right Formula, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our Battersea office provides a vibrant environment where employees can thrive, supported by flexible working hours, generous benefits, and ample opportunities for professional growth in the exciting field of sports marketing. With a commitment to employee well-being and development, we empower our team to excel while making a meaningful impact for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past successes in sports marketing. Include case studies, metrics, and any innovative strategies you’ve implemented. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their clients, recent campaigns, and industry trends. This will not only impress them but also help you tailor your answers to show how you can drive measurable growth for their clients.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Right Formula. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Show Your Passion for Sports Marketing:When you're writing your application, let your love for sports marketing shine through! Share specific examples of how you've driven growth in previous roles, especially if they relate to the exciting world of sports.
Tailor Your Application:Make sure to customise your application for the Account Director role. Highlight your experience in leading client accounts and delivering measurable results, and don’t forget to mention any relevant experience in Formula 1!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and how they align with the responsibilities of the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity at Right Formula!
How to prepare for a job interview at Right Formula LTD
✨Know Your Sports Marketing Inside Out
Make sure you brush up on the latest trends in sports marketing, especially if you have experience in Formula 1. Be ready to discuss how these trends can translate into measurable growth for clients, as this role is all about delivering tangible business outcomes.
✨Showcase Your Client Leadership Skills
Prepare examples of how you've built trusted relationships with senior-level clients in the past. Highlight specific instances where your proactive approach led to new opportunities or significant growth, as this will demonstrate your ability to act as a strategic partner.
✨Be Data-Driven
Since the role focuses on turning data into actionable insights, come prepared with examples of how you've used KPIs and analytics to drive account profitability. Discuss how you’ve turned insights into successful strategies that engaged audiences and delivered results.
✨Inspire and Lead
Think about your leadership style and how you inspire teams to deliver their best work. Be ready to share stories of mentoring team members and creating a collaborative environment, as this is crucial for driving client success and agency growth.
