At a Glance
- Tasks: Lead online advertising campaigns and drive brand visibility and engagement.
- Company: Join an award-winning homecare provider recognised for quality and employee satisfaction.
- Benefits: Competitive salary, up to 25 days leave, hybrid working, and private healthcare contributions.
- Other info: Opportunity for career growth and occasional travel to support franchise network.
- Why this job: Make a real impact in a supportive team while shaping effective online strategies.
- Qualifications: 3+ years in PPC management with proven ROI, strong communication skills.
The predicted salary is between 40000 - 46000 £ per year.
Salary: £40,000 - £46,000 (depending on experience) Full time / Permanent
Right at Home UK is an award-winning brand which provides premium-quality care to vulnerable adults within their own homes, recognised as an industry leader in the UK. As a skilled Paid Media Manager you will lead our online advertising campaigns and drive brand visibility, audience engagement, and the conversion of high-quality leads. In this role, you will be a pivotal player in creating and executing strategies that align with our company's marketing objectives and effectively target our desired audience. Leveraging your expertise in paid ads and social media marketing and analytics, you will continuously monitor and optimise national and local campaigns to achieve outstanding results. Working with our network of over 80 franchise businesses, you will be a confident and clear communicator with the ability to instil confidence and reassurance around marketing activity.
Why join Right at Home UK:
- A competitive salary
- An industry leading and multi award-winning franchise network
- A market leading homecare provider for quality, recognised as one of the best employers in the sector
- Up to 25 days annual leave (increasing with time served) plus bank holidays
- Salary sacrifice company pension
- Salary sacrifice EV scheme
- Contribution to private healthcare
- Free secure parking
- An inspiring and fun place to work, within a supportive team environment
- Hybrid working available
Key Responsibilities:
- Plan, launch, and optimise multi-channel PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging paid media channels
- Drive high-quality lead generation in line with monthly targets, with a strong focus on conversion performance
- Manage and optimise PPC budgets, bids, and account structures to maximise ROI, CPA, and ROAS
- Conduct in-depth keyword and audience research to inform targeting strategies and campaign performance
- Write compelling, results-driven ad copy aligned with business objectives and audience intent
- Improve ad performance through effective use of ad extensions, quality score optimisation, and landing page alignment
- Continuously test and refine campaigns through A/B testing of ads, audiences, and landing pages
- Analyse campaign performance and deliver clear, actionable insights, trends, and recommendations to stakeholders
- Provide regular reporting and performance updates to the Head of Digital and wider internal teams
- Stay up to date with industry trends, platform updates, and competitor activity to maintain a competitive edge
- Build strong relationships with internal stakeholders and work closely with the in-house national marketing team to share best practice and support wider digital strategy, including organic activity
- Manage PPC accounts for lead-generation-focused businesses with proven results
- Support the wider franchise network through occasional UK travel, delivering coaching, workshops, and attending conferences and stakeholder meetings (fully expensed)
Essential skills and experience:
- Proven campaign experience with demonstrable ROI on Google Ads
- At least 3 years managing PPC accounts preferably within agency for local and national campaigns
- Ability to report back to Senior Leaders on performance
- Experience using Google products including Google Analytics, Tag Manager and Looker Studio
- Outstanding communicator with the ability to explain technical terms in simple language
- Being able to set clear expectations and positively challenge when required to achieve desired outcomes
- Experience of managing individuals in a target driven environment
Highly Desirable:
- Implement and maintain conversion tracking to measure the success of campaigns accurately
- Experience managing and working with agencies
If you're an experienced Paid Media Manager with a passion for data-driven decision-making and the ability to generate exceptional results in paid media marketing, we'd love to hear from you. Join our team and play a pivotal role in shaping our company's success through effective online advertising strategies. If this sounds like the right opportunity for you, please apply online or contact David O’Brien on 0151 305 0752.
Paid Media Manager in Liverpool employer: Right at Home UK
As a Weekend Care Assistant, you will join a compassionate team dedicated to providing high-quality care in the Guildford, Farnham, and surrounding areas. We offer competitive pay, flexible shift patterns, and a supportive work culture that prioritises employee wellbeing and development. With opportunities for career progression and comprehensive training, this role is perfect for those looking to make a meaningful impact in their community while enjoying a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Right at Home UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Right at Home UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Right at Home UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Right at Home UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Right at Home UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Right at Home UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Right at Home UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Right at Home UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Right at Home UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Right at Home UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
