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Customer Outreach Representative
RIDGWAY RENTALS ARE LOOKING FOR A CUSTOMER OUTREACH REPRESENTATIVE
Job Description
Contract: Full time, Permanent position
Working Pattern: 7:30am – 5:30pm (Monday – Friday)
Salary Range: £26,000 – £30,000
Role Purpose
To generate new business opportunities and grow our customer base by making outbound contact with potential customers, qualifying their needs, and passing warm leads to our sales team and depot staff. You will also help re-engage lapsed accounts and support existing customers with follow-up enquiries.
Key Responsibilities
Lead generation and outreach
- Make outbound calls and send emails to prospective customers, including contractors, developers, utilities, local authorities and trade businesses
- Research target companies and identify decision makers such as site managers, buyers and plant managers
- Follow up on website enquiries, quote requests and marketing campaigns promptly
- Keep track of local planning applications, tenders and new construction projects as sources of leads
Qualifying and converting
- Understand each prospect’s upcoming projects, equipment needs, hire durations and current suppliers
- Qualify leads against agreed criteria before passing them on
- Book meetings, site visits and account set-up calls for the sales team
- Prepare basic quotes and hire rates within agreed guidelines
Account reactivation and support
- Contact lapsed and low-activity customers to understand why and win back their business
- Check in with new customers after their first hire to make sure they are happy
- Identify opportunities to cross-sell the wider fleet and services such as delivery, operator training and servicing
Systems and reporting
- Keep accurate, up-to‑date records in our hire management software
- Report monthly on calls made, conversations held, meetings booked and pipeline progress
Person Specification
Essential
- Confident and personable telephone manner, with the resilience to handle rejection positively
- Clear written communication and good attention to detail
- Organised, self‑motivated and comfortable working to targets
- Competent with Microsoft Office and comfortable learning new software
- A reliable, honest approach and the ability to build trust quickly
Desirable
- Previous experience in outbound sales, telesales, business development or customer service
- Knowledge of plant hire, construction, or a related trade or equipment industry
- Full UK driving licence (for very occasional depot or customer visits)
We are happy to train the right person. Attitude, work ethic and willingness to learn matter more to us than industry experience.
Measures of Success
- Number of outbound calls and meaningful conversations per week
- Qualified leads and meetings booked
- Conversion of leads to hires and new accounts opened
- Reactivation of lapsed accounts
- CRM accuracy and follow-up speed
A Bit About Ridgway
At Ridgway rentals we pride ourselves on being a family-owned & family-run company with years of experience in the Plant hire sector. We run a vast range of machinery to cater to the needs of; Housebuilders, Civil engineers, Demolition works, Water treatment, Waste management & Agriculture. We take pride in providing an excellent level of service both efficiently & safely. Every member of our team forms an essential cog in an intricate machine and any successful applicant would need to be enthusiastic, a team-player & ready to muck in to any task that suit their skills with no two days ever likely to be exactly the same.
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Customer Outreach Representative in Oswestry employer: Ridgway Rentals Ltd
Ridgway Rentals Ltd is an excellent employer that fosters a supportive and collaborative work culture, allowing employees to thrive in their roles while making a meaningful impact in the plant hire sector. With a focus on employee growth and development, team members benefit from extensive training opportunities and a strong emphasis on building lasting client relationships. Working from our Earthmover House in Oswestry not only provides a vibrant office environment but also positions you within a family-owned company that values its staff and encourages innovation.
