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For Companies At a Glance
- Tasks: Create and optimise paid media campaigns across platforms like Google, Facebook, and TikTok.
- Company: Join a dynamic team at a leading organisation making a global impact.
- Benefits: Enjoy hybrid working, competitive salary, and 25 days holiday plus public holidays.
- Why this job: Take ownership of creative campaigns and drive real results in a fun environment.
- Qualifications: Experience in PPC and paid social, with strong copywriting and analytical skills.
- Other info: Collaborate with diverse teams and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
Country
United Kingdom
Office Location
Birmingham
About Us
Paid Digital Media Specialist – Hybrid (London or Birmingham, 3 days a week in-office)
Skilled at creating paid campaigns that don\’t just look good but deliver measurable results?
Confident in both PPC and paid social, with a track record of driving traffic and conversions?
Looking for a role where you can take ownership, innovate, and make a global impact?
If so, read on. We\’re looking for a Paid Digital Media Specialist to design, deliver, and optimise high-performing campaigns across Google, LinkedIn, Facebook, Instagram, TikTok and beyond bringing RICS to new audiences worldwide and directly supporting our commercial growth.
Role Purpose and Key Responsibilities
What will the role involve? As our Paid Digital Media Specialist, you will:
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Design, execute, and maintain results-focused PPC, display, and paid social campaigns.
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Partner strategically with teams across the business to ensure paid media supports organisational goals.
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Write and optimise ad copy that captures attention and converts.
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Collaborate with our content team to ensure creatives land with the right audience and format.
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Analyse campaign data, deliver insights, and recommend optimisations.
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Manage budgets and report monthly on performance.
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Stay ahead of paid media trends and identify new platform opportunities.
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Work with external agencies for training, audits, and creative support when needed.
About You
Who are we looking for? We\’re looking for someone who\’s fun, tenacious, and driven. A creative thinker with a results-first mindset. You\’ll bring:
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Proven experience managing and optimising paid social & PPC activity (Google, LinkedIn, Facebook, Instagram, TikTok).
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Hands-on experience in paid media experience.
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Strong copywriting skills and creative flair.
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A solid understanding of keyword strategy, bid pricing, and audience optimisation.
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The ability to analyse data and turn it into actionable recommendations.
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Experience managing budgets and tracking ROI.
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An agency background (a plus, but not essential).
Rewards and Benefits
What can we offer you?
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Global impact: Your campaigns will be seen by professionals, leaders, and decision-makers in over 140 countries.
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Creative freedom with results: Own your campaigns end-to-end, with the scope to test, learn, and innovate.
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Breadth of opportunities: From PPC and display to paid social across multiple platforms, no two days will be the same.
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Hybrid flexibility: Balance home working with 3 collaborative days in either our London or Birmingham office.
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Wellbeing and benefits: A competitive package designed to support your lifestyle, including: 25 days holiday plus public holidays
o Private medical insurance and wellbeing support
o Pension scheme, life assurance, and income protection
o Enhanced family leave and volunteering opportunities
BAEPA
Paid Media Specialist employer: RICS
Contact Detail:
RICS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your achievements. Be ready to discuss how you've driven traffic and conversions in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and making an impact.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Show Off Your Skills: When you're writing your application, make sure to highlight your experience with PPC and paid social campaigns. We want to see how you've driven traffic and conversions in the past, so don’t hold back!
Craft Compelling Copy: Since strong copywriting is key for this role, use your application to showcase your creative flair. Write a catchy introduction that grabs our attention and reflects your ability to create engaging ad copy.
Be Data-Driven: We love candidates who can analyse data and turn insights into actionable recommendations. Include examples of how you've used data to optimise campaigns and improve performance in your application.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at RICS
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Google, LinkedIn, Facebook, Instagram, and TikTok. Familiarise yourself with their advertising features and recent trends. This will show that you’re not just a candidate but someone who’s genuinely interested in the role.
✨Showcase Your Campaigns
Prepare to discuss specific campaigns you’ve managed in the past. Highlight your role in designing, executing, and optimising these campaigns. Be ready to share measurable results and insights you gained from analysing data, as this demonstrates your ability to drive traffic and conversions.
✨Creative Copywriting Skills
Since strong copywriting skills are essential for this role, bring examples of ad copy you’ve written that captured attention and converted. If possible, prepare a few ideas for ad copy relevant to the company’s goals to showcase your creative flair during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current paid media strategies and future goals. This not only shows your interest but also gives you a chance to demonstrate your knowledge of the industry. It’s a great way to engage with the interviewers and leave a lasting impression.