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- Tasks: Lead digital growth strategies and optimise performance across various platforms.
- Company: Join a renowned brand with a strong digital presence in the hospitality industry.
- Benefits: Enjoy competitive salary, tips, discounts, and generous holiday allowance.
- Why this job: Make a real impact by driving digital growth and transforming customer experiences.
- Qualifications: 4-7+ years in digital marketing with hands-on experience in paid media and CRM.
- Other info: Collaborative environment with opportunities for professional development and career growth.
The predicted salary is between 45000 - 45000 £ per year.
From £45,000 per annum depending on experience - plus tips
Permanent Contract 40hr week
Either based in Cornwall or Hybrid - 2 days per week at our Cornwall HQ, 3 days remote or on-site
We’re looking for a commercially driven, hands-on Digital Growth Manager to build and own our digital growth engine. This is a pivotal role within the marketing team, responsible for delivering measurable performance across paid media, CRM, website optimisation and digital reporting. You will bring digital capability in-house, reduce reliance on external agencies, and create a scalable, data-led growth framework aligned to our masterbrand strategy. Reporting to the Marketing Director, you will operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
Your role is to unlock growth through:
- Smarter acquisition
- Better attribution
- Clearer customer journeys
- Automation at scale
- Commercially accountable decision-making
You will design the systems that power sustainable digital growth for the next decade of the brand.
Duties & Responsibilities
Digital Growth & Paid Media (Hands-On Execution)
You will plan, build and optimise performance campaigns across:
- Meta
- Google (Search, PMAX, Maps)
- Retargeting platforms
You’ll manage media budgets with clear ROI accountability, tracking cost per lead, customer acquisition cost and return on ad spend. You will:
- Implement and manage GA4, pixels, tag manager and conversion tracking
- Develop audience segmentation and targeting strategy
- Produce clear, commercially focused monthly performance reports
- Reduce and ultimately replace external digital agency dependency
Success in this role means measurable reduction in acquisition cost and improved lead quality.
Website Redevelopment & Optimisation
You will lead the procurement and delivery of a new, brand-aligned website that reflects the ambition of the masterbrand. This includes:
- SEO best practice
- GenEO optimisation
- Conversion-led UX
- Clear customer journey architecture
You will manage developers and partners where required, ensuring on-time and on-budget delivery. Post-launch, you will own CRO improvements, performance testing and ongoing optimisation. The website must become a growth asset, not simply a brochure.
CRM Selection & Rollout
You will oversee the selection and implementation of a CRM platform that integrates seamlessly with:
- EPOS
- Room bookings
- Table booking systems
- Other relevant operational platforms
You will design lifecycle automation workflows, build segmentation logic, implement data hygiene processes and deliver automated, template-driven email marketing at scale. You will also leverage AI tools to drive efficiency in content generation and optimisation. This work will transform how we communicate with guests, moving from campaigns to connected customer journeys.
Data, Reporting & Commercial Accountability
You will build the dashboards that leadership relies on. This includes:
- Clear attribution modelling
- Tracking customer acquisition cost and lifetime value
- Monthly growth reporting
- Performance insights presented to senior leadership
You will ensure every digital decision is rooted in data and commercially defensible.
What success looks like
- Reduction in cost per acquisition
- Growth in qualified digital leads
- Successful website rebuild delivered on time and on budget
- CRM implemented within agreed timeframe
- Automated lifecycle communications live and performing
- Reduced external agency spend
- Clear, consistent monthly growth reporting
About You
You are a systems thinker with commercial instinct. You combine strategic clarity with executional confidence. You are comfortable setting direction, but equally comfortable inside ad platforms, analytics dashboards and CRM workflows.
You likely bring:
- 4–7+ years in digital performance marketing
- Hands-on paid media execution experience
- CRM implementation or migration experience
- Website build or major digital project leadership
- Strong understanding of SEO and conversion optimisation
- Confidence with GA4, tracking and analytics tools
- Experience within hospitality, lifestyle or multi-site retail would be advantageous, particularly where CRM integrates with booking or POS systems.
Personally, you are:
- Commercially minded
- Calm under complexity
- Self-directed and accountable
- Collaborative across brand, operations and finance
- Comfortable presenting performance insights at senior level
Benefits
- Staff discounts. You'll get discount in our restaurants, shops and online and discounted hotel stays and cookery courses.
- Brilliant tips. On top of your salary you'll earn tips, paid weekly into your bank.
- Holiday. You'll get 28 days paid holiday every year which increases after 2 years.
- Free meal for two. After one year with us, you'll get a complimentary 3 course meal for two people in one of our restaurants every year.
- Pension scheme. To help save for your future, you’ll be automatically enrolled in our pension scheme after your first 3 months.
- Employee Assistance Programme. Wellbeing and engagement platform offering support, counselling sessions and retail discounts online and on the high street.
Digital Marketing Manager employer: Rick Stein
Contact Detail:
Rick Stein Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital marketing successes. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can unlock their growth potential and improve their digital strategies based on your insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in areas like paid media and CRM. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth or improved performance in previous roles. Numbers speak volumes, so include metrics where possible!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a good fit for our team culture. Be yourself and show us what makes you unique!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and helps us get to know you better!
How to prepare for a job interview at Rick Stein
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid media and CRM. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with theory but have hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked customer acquisition costs or improved ROI on campaigns. This will demonstrate your ability to make commercially accountable decisions.
✨Be Ready to Discuss Website Optimisation
Since the role involves website redevelopment, be prepared to share your thoughts on SEO best practices and conversion optimisation. Discuss any past projects where you’ve led a website build or made significant improvements to user experience.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your ability to communicate insights to senior leadership and how you’ve worked across departments to achieve common goals.