Product Content Executive in Salford

Product Content Executive at Richmond Villages

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Location: Staines / Salford Quays / London – hybrid, 2 days in the office

Type: Permanent, Full time – 37.5 hours per week

Salary: £25,900 – £32,300 DOE

How You\’ll Help Us Make Health Happen

• Help with the development of product content creation and contribute to the planning, development and implementation of product engagement campaigns.
• Champion Bupa\’s products, the brand, the customer and their needs through all communications and attend meetings with key stakeholders.
• Ensure optimised commercial impact of product content campaigns to deliver retention, expansion and engagement targets.
• Deliver a range of cross‑channel product engagement activity which supports customer communication journeys across the customer life cycle.
• Support the development of content in particular – help create and optimise key engagement programmes: Health Horizons, Bupa Academy, Inside Health and the Bupa Blueprint.
• Measure all activity against KPIs in place with a results‑focused approach.
• Drive up the engagement across our product content working in partnership with the marketing teams.
• Manage and deliver briefs to agencies and studio teams that are on brand and bring to life our objectives for product engagement.

Key Skills / Qualifications Needed for This Role

• Content marketing expertise, preferably in Financial Services, Professional Services or Healthcare.
• Experience of managing internal stakeholders in matrix organisations.
• Experience of working with marketing agencies.
• Proven track record of delivering results through content marketing.
• Ability to manage multiple projects at one time.
• Ability to think creatively to deliver results.
• Practical experience of quickly implementing new initiatives.
• A passion for communication.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind.
• An enhanced pension plan and life insurance.
• Onsite gyms or local discounts where no onsite gym available.
• Various other benefits and online discounts.

About Bupa

We\’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all our people to \”Be you at Bupa\”, champion diversity, and understand the importance of our people representing the communities and customers we serve. Bupa is a Level 2 Disability Confident Employer and offers reasonable adjustments for applicants who need them. If additional format support is required, please contact

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