At a Glance
- Tasks: Drive trade marketing initiatives and execute brand plans for Red Bull in Northern Ireland.
- Company: Join Richmond, Ireland's leading trend-spotting premium brand builder.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative culture focused on innovation and shaking up the status quo.
- Why this job: Be part of an iconic brand and make a real impact in the market.
- Qualifications: 4 years in trade marketing, strong communication skills, and a passion for consumer trends.
The predicted salary is between 51750 - 63250 £ per year.
- Trade Marketing Manager Red Bull
- REPORTS TO: Head of Strategy and Planning Red Bull Ireland
- ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple:
Where Great People Meet Great Brands.
We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo.
We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTION
The Trade Marketing Manager for Red Bull Northern Ireland will be responsible for the growing Red Bull’s share in the market.
They will be responsible for implementing the strategy within the NI market.
The role entails driving trade marketing initiatives, event and festival execution and implementing brand plans across the region.
This role will look after the On, Off and OOH Channel.
If you are interested in working on this iconic brand, in a cross functional position delivering double digit growth this is the role for you!
KEY RESPONSIBILITIES
- Develop regional Trade Marketing Plans with KPI’s linked to share and unit growth. These plans will focus on distribution, visibility, trade advocacy & ROS driving initiatives.
- Execute trade marketing plans across On Premise, Off Premise and OOH, working with Sales teams and customers to achieve our aims.
- Collaborate closely with NI Off Trade, On Trade and Out of Home sales teams to deliver the commercial strategy and achieve business objectives.
- Liaise with key stakeholders within the wider Richmond business, working closely with our IOI brand/marketing teams.
- Liaising with all global brand principles and implement the global brand strategy in a locally relevant way in the NI market, be the brand guardian for the portfolio, making sure all designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.
- Represent the business at key customer and group meetings building strong relationships and influencing commercial outcomes.
- Maintain regular engagement with customers in trade spending a minimum of two days per month in the field to understand customer needs, market dynamics and growth opportunities.
- Manage the brand budgets and delivery of all activity within the agreed budget while achieving volume targets.
- Brief in quarterly objectives to trade teams to ensure delivery of brand KPIs. Track and monitor KPIs and create assets to assist with KPI execution.
- Compile insightful monthly & quarterly sales & trade marketing reports, outlining progress Vs brand KPIs and Rate of Sale
- Creation & Management of POS, visibility tools, trade listings and consumer activations in trade
- Oversee Festival and event activation in the region working closely with our festival and On Trade Partners.
- Any other duties and responsibilities appropriate for the role.
- KNOWLEDGE, SKILLS AND EXPERIENCE
- An understanding of the FMCG Industry essential.
- 4 years trade marketing or related experience.
- Commercially astute with sound budget management experience.
- Analytical, strategic & ability to problem-solve.
- Passionate about consumer trends and building brands in the Irish marketplace.
- Strong communication & presentation skills.
- LEGAL DISCLAIMER
This role is offered by Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland.
Employment for the successful applicant will be with Richmond Marketing.
Trade Marketing Manager Red Bull in Belfast employer: Richmond Marketing
Richmond is an exceptional employer that thrives on innovation and creativity, making it a perfect fit for those looking to make a significant impact in the FMCG sector. With a vibrant work culture that encourages bold ideas and collaboration, employees are empowered to grow and develop their skills while working with iconic brands like Red Bull. Located in Northern Ireland, Richmond offers unique opportunities to engage directly with the market, ensuring that every team member plays a vital role in driving brand success and achieving double-digit growth.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager Red Bull in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Richmond Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Richmond Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Richmond Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Richmond Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager Red Bull in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Richmond Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Richmond Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Richmond Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Richmond Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Richmond Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Richmond Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
