Sales Director - Clothing & Accessories

Established in London in 1814, Purdey is renowned worldwide for its craftsmanship in side-by-side and over-and-under shotguns, double barrel, and bolt action rifles, each bespoke to the client\’s specifications. Purdey\’s exclusive range of men\’s and women\’s shooting and country clothing and accessories reflects the same attention to detail.

Sales Director, Clothing and Accessories – Purdey

HOW WILL YOU MAKE AN IMPACT?

The Director of Sales will lead and execute a comprehensive global commercial strategy across all channels: physical retail, private sales, eCommerce, and wholesale. You will be a strategic leader with a passion for luxury, a proven track record of driving revenue growth, and the ability to build a high-performance sales culture.

• Strategic leadership and execution: Develop and implement a robust global multi-channel commercial strategy to maximise revenue and profitability, with a focus on international growth opportunities. This includes market segmentation, channel optimisation, and innovative go-to-market strategies.
• Market analysis and opportunity identification: Conduct in-depth market analysis to identify emerging trends, competitive dynamics, and untapped potential in domestic and international markets. Develop strategies to leverage data-driven insights.
• Team leadership and development: Lead, motivate, and develop a high-performance sales team, fostering collaboration, accountability, and results-oriented culture. Provide coaching and mentorship for continued success.
• Channel management and optimisation: Oversee and optimise all sales channels, including retail (domestic & international), eCommerce, and wholesale. Drive innovation and efficiency to maximise reach and profitability.
• International expansion: Explore and develop new international markets. Develop and execute strategies that prioritise direct customer relationships and cross-business synergies.
• Financial management and reporting: Manage sales budgets, forecasts, and reporting, ensuring profitability and adherence to budgets. Provide regular updates to leadership on sales performance and market trends.
• Client relationship management: Champion a client-centric approach, leveraging data analytics to strengthen relationships and drive loyalty. Develop client data management strategies and foster clienteling.
• Brand ambassadorship: Act as a brand ambassador, representing Purdey with passion, integrity, and a deep understanding of its heritage and values.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• Innovative, creative, and driven with strategic thinking and execution skills.
• Strong experience in sales leadership, ideally within luxury goods, with a record of exceeding targets and business growth.
• Success in developing international expansion strategies, including market entry and partnerships.
• Leadership skills to build and motivate global sales teams.
• Deep understanding of retail, eCommerce, and wholesale channels.
• Expertise in sales strategies, business development, and client management in luxury markets.
• Ability to collaborate across teams to achieve shared goals.
• Exceptional negotiation, communication, and presentation skills.
• Passion for heritage brands, craftsmanship, and luxury lifestyle.

WHAT MAKES OUR GROUP DIFFERENT?

Our strength lies in our diversity-arts, cultures, human skills-and our ability to foster untapped potential.

• We value freedom, loyalty, and solidarity.
• We foster empathy, curiosity, courage, humility, and integrity.