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For Companies At a Glance
- Tasks: Lead performance marketing strategies and manage campaigns to drive customer growth.
- Company: Join Peter Millar & G/FORE, a dynamic brand focused on innovation and quality.
- Benefits: Enjoy a collaborative culture, mentorship opportunities, and the chance to work with global teams.
- Why this job: Make a real impact in e-commerce while developing your skills in a supportive environment.
- Qualifications: Experience in performance marketing, strong analytical skills, and proficiency in digital tools required.
- Other info: This is a 12-month fixed-term contract with potential for growth.
The predicted salary is between 36000 - 60000 £ per year.
HOW WILL YOU MAKE AN IMPACT?
Peter Millar & G/FORE International are looking for a strategic and commercially minded Performance Marketing Manager to lead and deliver our acquisition and retention marketing within the E-commerce team. The role requires someone with strong analytical thinking combined with creative and commercial instinct, working closely with internal teams and external partners to drive revenue, customer growth, and marketing efficiency.
The role involves leading the performance marketing strategy end-to-end – from designing full-funnel digital campaigns to managing budgets, supporting team development, and reporting to senior stakeholders.
Strategy & Planning
- Own and evolve the global digital marketing strategy across all acquisition and retention channels (including Paid Media, SEO, CRM, Affiliates), ensuring alignment with business goals and trading priorities
- Lead the planning and execution of campaign strategies for key marketing moments, product launches, and brand initiatives as well as always on prospecting and remarketing activity
- Work with the brand team to connect upper-funnel activity with performance channels, including influencer, organic social, and content collaborations
- Explore and evaluate new marketing channels and technologies; review existing channels for scalability, efficiency, and performance uplift
- Manage and optimise the UK & Intl performance marketing budget for all channels, tracking monthly spend and reallocating based on performance and business need
Performance Marketing
- Adopt a test and learn approach – continuously identify new opportunities, create and analyse tests, look for ways to scale through experimentation
- Plan and improve account structures with the aim to maximise performance and returns
- Own reporting across all performance channels including but not limited to paid media, affiliates, and SEO, providing actionable insights weekly and monthly to senior stakeholders and colleagues
- Lead performance marketing agency relationships, particularly in Paid Media, ensuring strategy, execution, and creative are continuously optimised for ROI
- Brief and manage the development of creative and copy assets for paid media in collaboration with the internal brand and creative teams
Email, SMS & CRM
- Plan and oversee the retention strategy including email and SMS marketing, driving customer lifetime value, segmentation, and personalisation
- Support and guide the Digital Marketing Executive on CRM operations, including ad hoc email builds, campaign scheduling, and performance analysis in Klaviyo
- Collaborate with the team to grow subscriber bases and implement new automated flows (e.g. welcome journeys, birthday campaigns)
- Ensure seamless cross-channel execution of campaigns to deliver consistent messaging and customer experience
Team Leadership & Collaboration
- Provide hands-on support, guidance, and mentoring to the Digital Marketing Executive, including career development, goal setting, and upskilling
- Collaborate cross-functionally with Ecom, Brand, Merchandising and external agency teams to execute campaigns and meet revenue targets
- Partner with the US marketing team to align on global strategy, share learnings, and co-execute international campaigns
- Work with the Creative team to develop best in class assets for campaigns, drawing on past learnings and insights
Operations & Reporting
- Support the Director of Ecommerce with cross-departmental project management across a variety of disciplines, working closely with other members of the Ecommerce team in the UK and US to prioritise and deliver against deadlines
- Manage marketing invoices and raise POs for all third-party agencies and contractors, ensuring accuracy and tracking against budget
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Solid professional background in Performance Marketing with significant hands-on experience of planning, implementation and optimisation of E-commerce performance marketing campaigns
- Agency experience a plus
- International (Europe) experience a bonus
- Budget management and forecasting experience
- Process and goals driven with strong attention to detail and a focus on driving forward best practice and test and learn
- Expert knowledge and experience using Google Ads, Google Analytics, Facebook Ads Manager, Klaviyo
- Data driven approach to marketing with excellent analytical skills, strong Excel user confident with formulas and pivot tables
- Excellent project management skills, ensuring tasks are delivered to deadlines and work is prioritised accordingly
- Excellent oral and written communication skills with confidence in developing and maintaining relationships with key internal and external stakeholders
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
- We value freedom, collegiality, loyalty, and solidarity
- We foster empathy, curiosity, courage, humility, and integrity
- We care for the world we live in
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- Initial screening call with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the Head of HR
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Peter Millar UK - Performance Marketing Manager (12 month FTC) employer: Richemont
Contact Detail:
Richemont Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Peter Millar UK - Performance Marketing Manager (12 month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in e-commerce. Understanding current strategies and tools will help you speak confidently about how you can contribute to our team.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in performance marketing for e-commerce. Engaging with them can provide insights and potentially valuable connections that could benefit your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as we value data-driven approaches and want to see how you've applied analytical skills in real-world scenarios.
✨Tip Number 4
Showcase your ability to collaborate across teams. Since this role involves working closely with various departments, highlighting your teamwork experiences and how you've successfully partnered with others will set you apart.
We think you need these skills to ace Peter Millar UK - Performance Marketing Manager (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in E-commerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your analytical and creative skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your background aligns with Peter Millar's goals. Mention your experience with budget management and your data-driven approach to marketing, as these are key aspects of the role.
Showcase Analytical Skills: Since the role requires strong analytical thinking, include specific metrics or KPIs from past campaigns in your application. Highlight your proficiency with tools like Google Analytics and Excel, as well as any experience with A/B testing and optimisation.
Demonstrate Team Collaboration: Emphasise your ability to work cross-functionally by providing examples of successful collaborations with other teams, such as brand or creative teams. This will show that you can effectively partner with various stakeholders to achieve marketing objectives.
How to prepare for a job interview at Richemont
✨Showcase Your Analytical Skills
Given the emphasis on analytical thinking in the job description, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and Excel, and be ready to explain how you’ve optimised campaigns based on performance metrics.
✨Demonstrate Strategic Thinking
The role requires a strategic mindset, so come equipped with ideas on how you would evolve the digital marketing strategy. Think about how you can connect upper-funnel activities with performance channels and be ready to share your thoughts on new marketing technologies or channels you’d like to explore.
✨Prepare for Team Leadership Questions
As this position involves mentoring and guiding a Digital Marketing Executive, be ready to discuss your leadership style. Share examples of how you've supported team members in their development and how you approach collaboration across different departments.
✨Know Your Budget Management Experience
Budget management is a key part of this role, so be prepared to talk about your experience in managing and reallocating budgets based on performance. Have specific examples ready that demonstrate your ability to track spending and optimise for ROI.
