At a Glance
- Tasks: Create compelling copy that defines and elevates the dunhill brand voice across global marketing.
- Company: Join Alfred Dunhill, a luxury brand with a rich heritage since 1893.
- Benefits: Collaborative environment, creative freedom, and opportunities for professional growth.
- Other info: Work with diverse teams and enjoy a dynamic, fast-paced environment.
- Why this job: Make an impact by shaping narratives for discerning male clientele in luxury fashion.
- Qualifications: Proven copywriting experience in luxury menswear or high-end lifestyle sectors.
The predicted salary is between 49500 - 60500 £ per year.
Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.
HOW WILL YOU MAKE AN IMPACT?
dunhill is seeking a highly accomplished and strategic Senior Copywriter, Brand & Editorial, to help define, protect, and evolve the House voice across all global marketing and communications. This pivotal role will be responsible for delivering refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.
- Brand Voice Guardianship: Act as the primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal.
- Strategic Content Creation: Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives. Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience. Produce high-quality copy for a wide range of channels, including: Digital Campaigns, Retail & Clienteling, Events & PR.
- Internal Narrative Translation: Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning.
- Editorial Leadership: Help develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence.
- Cross-Functional Collaboration: Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives.
- Quality Control & Refinement: Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders. Ensure all written materials reflect the House’s exacting standards of precision, restraint, craft, and quality.
- Global Adaptation: Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity.
- Project Management: Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.
- SEO Integration: Integrate SEO best practices into content creation to enhance online visibility and search engine ranking, where appropriate.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
The successful candidate will be both a precise writer and a strong editorial thinker, able to move confidently between elevated brand storytelling, intricate product detail, compelling commercial messaging, and fast-turnaround channel copy.
- Proven experience as a Copywriter, with a significant portion dedicated to the luxury, premium menswear, or high-end lifestyle sector.
- Demonstrable experience within a luxury Maison, premium menswear brand, editorial platform, creative agency, or global retail business.
- A strong portfolio showcasing exceptional creative writing skills, a sophisticated understanding of luxury brand communication, and experience writing for a discerning male audience.
- Familiarity with tailoring, leather goods, accessories, hard luxury, or craft-led product storytelling is highly advantageous.
- Extensive experience supporting global campaigns, seasonal launches, and developing brand guidelines.
- Proven experience working with regional teams and adapting copy for international markets.
Skills & Competencies:
- Exceptional writing, editing, and proofreading skills with an impeccable eye for detail, grammar, and stylistic consistency.
- A deep understanding of luxury brand positioning, storytelling, and the ability to evoke emotion, desire, and aspiration through words.
- Strong editorial thinking, with the ability to balance elevated brand narratives with precise product details and commercial messaging.
- Ability to translate complex brand concepts and product features into clear, concise, and engaging content across diverse channels.
- Strong creative thinking and conceptualization abilities, with a knack for developing compelling headlines and taglines.
- Proficiency in SEO best practices for content creation.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with diverse teams and stakeholders at all levels.
- Strong organizational skills and the ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced, high-pressure global environment.
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential. We value freedom, collegiality, loyalty, and solidarity. We foster empathy, curiosity, courage, humility, and integrity. We care for the world we live in.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- Initial screening call with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the Senior HR Manager
Copywriter in London employer: Richemont
At Richemont, we pride ourselves on being an exceptional employer, offering a dynamic work environment where customer service excellence is at the heart of our mission. Our Customer Service Associates enjoy a supportive team culture that fosters collaboration and personal growth, alongside opportunities for professional development within the luxury watch industry. Located in a vibrant area, we provide our employees with a unique chance to engage with prestigious brands while ensuring client satisfaction and loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Richemont and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Richemont are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Richemont on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Richemont. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Richemont. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Richemont:Show us that you’ve done your homework! In your application, briefly mention what you admire about Richemont’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Richemont
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Richemont will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Richemont, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
