At a Glance
- Tasks: Lead marketing strategies and drive brand growth in the UK&I market.
- Company: Join Cartier, a prestigious brand with a commitment to excellence and creativity.
- Benefits: Dynamic work environment, career growth opportunities, and a supportive community.
- Other info: Collaborative culture that values innovation and individual contributions.
- Why this job: Make a real impact on brand equity and connect with diverse cultures.
- Qualifications: 15+ years in marketing, strong leadership skills, and a Master's degree.
The predicted salary is between 50000 - 60000 £ per year.
As Marketing & Communication Director, you will be the driving force behind the Maison’s success in the UK&I market. You’ll take the global vision and regional priorities and make them resonate locally, crafting and executing action plans that capture the market’s unique specificities, as a legacy and image market. Your passion for the brand will translate into tangible results, fuelling brand equity, igniting awareness, and achieving sustainable sales performance across every product category.
MARKETING AND COMMUNICATION LOCAL LEADERSHIP:
- Elaborate the 3-year action plan, in close collaboration with the region, the local ExCo, and drive the local implementation in alignment with brand guidelines, regional ambitions and local market dynamics.
BRAND COMMUNICATION EXCELLENCE:
- Lead the deployment of 360° initiatives to strengthen brand equity and increase brand desirability within the market.
- Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQ and the region.
- Implement the Maison image and guidelines through media plan definition and Press, PR, Ambassadorship and Events.
- Plan, manage and monitor the local A&P investment budget, in coordination with regional Communication teams.
PERFORMANCE & MARKET INSIGHTS:
- Track and analyse brand awareness and appreciation, identify areas for improvement, and implement corrective actions to achieve targets.
- Analyse findings of competitive surveys to anticipate competitor actions and develop proactive action plans to maintain a competitive edge.
PRODUCT PORTFOLIO PERFORMANCE:
- Oversee the execution of local product plans to achieve sales targets across product categories and channels, including product launches.
- Drive the performance of product categories by supporting boutiques and specialist partners with effective product launches leveraging strong in-store visibility, impactful visual merchandising and dedicated training.
- Collaborate with the local and regional Operations teams to ensure optimal stock levels for retail and wholesale channels and maximize sales potential.
LEADERSHIP & TEAM DEVELOPMENT:
- Lead, inspire, and develop the Marketing & Communication team.
- Encourage creativity, accountability, and excellence, while identifying and nurturing top talent in alignment with the Maison’s culture and values.
- Constantly share the vision, strategy and values of the Maison to engage and motivate the team.
- Define annual objectives for team members and manage team performance.
- Work closely with the L&D team to define and anticipate the development needs of the team.
You are a highly accomplished and results-oriented Marketing & Communication leader, ready to drive brand growth and achieve measurable marketing and communication outcomes. With over 15 years of proven success and a Master's degree in Business Administration, Marketing, or a related field, you bring a wealth of international managerial experience and a demonstrated ability to consistently exceed performance standards. You are an agile, inspiring, deeply customer-focused and commercially driven leader. Possessing strong leadership and exceptional interpersonal skills, you excel at building and motivating high-performing teams. As a true team player, driven by a passion for excellence, and possessing outstanding communication skills in English, you are poised to make a significant impact on the UK&I market.
WHAT DO WE OFFER?
At Cartier, you will be part of a community bound by a strong sense of responsibility, where connection, collaboration, and collective spirit thrive. We empower individual talents, united by a shared commitment to excellence, inspired by the world's diverse cultures, to respect and enrich our unique heritage. We believe that different perspectives fuel innovation and drive us to create exceptional experiences. We offer an energizing environment for career growth and the opportunity to contribute your individual vision to a legacy of creativity. We celebrate every achievement, big or small, fostering meaningful connections through gratitude and mutual support, nurturing a sense of belonging. Join us at Cartier, a place like no other, forever moving forward.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- Initial screening call with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the HR Manager
- Interview with the Regional Team
Marketing & Communication Director employer: Richemont Iberia SL
At Watchfinder, we pride ourselves on fostering a collaborative and inclusive work environment where every team member can thrive. As an FP&A Analyst, you'll not only play a crucial role in our financial planning team but also have the opportunity to engage with diverse international entities, enhancing your professional growth. With a strong emphasis on personal development and a culture that values open communication, you'll find that your contributions are recognised and rewarded, making Watchfinder an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communication Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Richemont Iberia SL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Richemont Iberia SL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Richemont Iberia SL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Richemont Iberia SL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Communication Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Richemont Iberia SL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Richemont Iberia SL:Show us that you’ve done your homework! In your application, briefly mention what you admire about Richemont Iberia SL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Richemont Iberia SL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Richemont Iberia SL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Richemont Iberia SL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
