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- Tasks: Lead and execute innovative marketing strategies for our bakery division.
- Company: Join Rich’s, a family-owned global leader in the food industry.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact on brand growth and market share in a dynamic environment.
- Qualifications: Proven experience in strategic marketing and team leadership.
- Other info: Collaborative atmosphere with a focus on innovation and career development.
The predicted salary is between 43200 - 72000 £ per year.
Rich’s, also known as Rich Products Corporation, is a family‑owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in‑store bakery, deli, and prepared foods, among others.
PURPOSE STATEMENT
The Head of Marketing – Bakery is a key role responsible for leading, developing and executing marketing strategies that enhance the company’s brand, increase market share, and drive revenue growth across the bakery division of the business. This role requires a visionary leader with a strong background in strategic planning, digital marketing, brand management, and market analysis. The role requires strong expertise in brand management, digital marketing, and campaign execution, combined with the ability to collaborate effectively across departments.
KEY ACCOUNTABILITIES / OUTCOMES
- Strategic Planning
- Develop and implement marketing strategies tailored to the bakery division.
- Conduct market research and analysis to identify growth opportunities and consumer trends.
- Set clear short‑ and long‑term objectives for bakery marketing initiatives.
- Brand Management
- Ensure consistent brand positioning for bakery across all channels.
- Drive campaigns that enhance brand awareness and loyalty within the bakery category.
- Marketing Campaigns
- Plan, execute, and monitor bakery‑specific campaigns across digital, print, and events.
- Analyze the effectiveness of marketing campaigns and adjust strategies as needed.
- Collaborate with sales to ensure marketing supports commercial priorities.
- Digital Marketing
- Lead bakery‑focused digital strategies (SEO, social media, content marketing).
- Stay current with digital trends to maintain a competitive edge.
- Collaboration
- Work closely with the Head of Marketing for f’real to ensure alignment and leverage synergies between the two marketing functions.
- Share best practices, coordinate joint initiatives where appropriate, and maintain open communication to avoid duplication and maximize impact.
- Team Leadership
- Manage and mentor direct reports, providing guidance and support for their professional development.
- Foster a collaborative and innovative team environment.
- Set performance metrics and conduct regular performance evaluations.
- Budget Management
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor and report on financial performance related to marketing activities.
- Stakeholder Engagement
- Work closely with the executive team, product development, sales, and other departments to align marketing strategies with overall business objectives.
- Market Analysis
- Conduct competitor analysis and identify market trends to inform strategic decisions.
- Use data‑driven insights to optimize marketing strategies and improve ROI.
KNOWLEDGE / SKILLS / EXPERIENCE
- Demonstrable experience and ability in influencing and engaging with senior leaders both internally and externally.
- Experience of strategy development and strategic planning.
- Demonstrable experience in leading and developing high performance teams.
- Experience in leading change.
- Food industry experience (ideally food manufacturing).
- Significant B2B experience and ideally some B2C.
- Experience of Own Label environments and also ideally with some branded / consumer product experience.
- Development, evaluation and delivery of new business opportunities, delivering substantial revenue and margin growth.
- Delivering substantial profitable growth through input into the design, development and launch of new products and solutions.
- Proven success in delivering growth through consumer, customer and market analysis & insight.
- Significant experience in fast paced, customer centric, high growth environments.
- In depth understanding of current marketing concepts, strategy and best practice.
- Know how to shape the narrative around developing reputation and company brand.
- Excellent commercial acumen, broad business understanding, including sales, product development, finance, operations and procurement.
- Managing external agencies and partner relationships.
- Budget control and management.
Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Head of Marketing - Bakery in Andover employer: Rich Products UK
Contact Detail:
Rich Products UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Bakery in Andover
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Rich’s and its bakery division. Understand their products and market position, so you can discuss how your vision aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing - Bakery in Andover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in strategic planning and digital marketing, and don’t forget to showcase any relevant achievements in brand management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the bakery industry and how your skills align with our goals at Rich’s. Be genuine and let your personality come through.
Showcase Your Leadership Skills: As a key role, we want to see your leadership style. Share examples of how you've managed teams and driven successful marketing campaigns. We love seeing how you’ve fostered collaboration and innovation!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Rich Products UK
✨Know Your Bakery Stuff
Before the interview, dive deep into Rich's products and their market position. Familiarise yourself with their bakery offerings and recent campaigns. This will show your genuine interest and help you speak confidently about how you can enhance their brand.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've developed in the past. Think about how you can apply those experiences to the bakery division. Be ready to share examples of how you've used market analysis to drive growth and adapt campaigns.
✨Collaboration is Key
Rich's values teamwork, so be prepared to talk about how you've successfully collaborated across departments. Share instances where you’ve worked with sales or product development to align marketing strategies and achieve common goals.
✨Bring Data to the Table
Since the role involves a lot of market analysis, come equipped with data-driven insights from your previous roles. Discuss how you've used analytics to inform your marketing decisions and improve ROI, especially in fast-paced environments.
