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For Companies At a Glance
- Tasks: Shape marketing strategies for the f'real brand and Rich's beverage range.
- Company: Join a family-owned global leader in the food industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact on a fast-growing brand and engage with customers.
- Qualifications: Degree level education and 4 years of marketing experience required.
- Other info: Be part of a fun, energetic team that values creativity and collaboration.
The predicted salary is between 28800 - 48000 £ per year.
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's—Infinite Possibilities. One Family.
PURPOSE STATEMENT
The Marketing Manager for the UK & Europe Beverage Portfolio will help shape how the fast growing f'real brand and the wider Rich beverage range show up in market, working across consumer and trade channels to build visibility, drive engagement, and support commercial growth. The role is broad and hands on, involving close collaboration with teams across the business to deliver impactful brand activity, support customer-facing storytelling, and ensure our products are consistently represented with energy and clarity. It’s an opportunity to work at pace, contribute to a brand with strong momentum, and play a meaningful part in how our beverages reach and resonate with customers across the region.
KEY ACCOUNTABILITIES/OUTCOMES
- Innovation & Market Intelligence
- Partner with Innovation and Commercial teams to identify emerging trends and translate insights into actionable product concepts.
- Conduct market analysis, competitive benchmarking, and consumer research to inform product and brand strategies.
- Act as the voice of the customer, ensuring product development aligns with consumer needs and commercial objectives.
- Product Strategy & Lifecycle Management
- Own product roadmaps and lifecycle from ideation through commercialisation.
- Define product positioning, pricing strategies, and margin targets in collaboration with Finance and Sales.
- Lead cross-functional teams (R&D, Supply Chain, Sales) to deliver timely, high-quality product launches.
- Go-to-Market Leadership
- Help shape and execute launch plans, including messaging, channel activation, and campaign rollout.
- Develop clear, engaging decks, toolkits, and sales enablement materials for customer and internal use.
- Ensure all creative assets stay true to brand guidelines and communicate brand personality and differentiation.
- Contribute ideas that keep the brand fun, distinctive, and culturally relevant.
- Brand Activation & Campaign Support
- Assist in planning and delivering consumer and trade marketing campaigns, from concept through execution.
- Support the creation of digital, social, POS, and field marketing materials to drive trial and visibility.
- Track campaign activity, gathering insights for continuous improvement.
- Events & Customer Engagement
- Assist organisation of key events including trade shows, customer meetings, field activations, and sampling activity.
- Manage logistics, materials, and on-site execution to ensure high-quality brand representation.
- Act as a brand ambassador at events, contributing to customer engagement and relationship building.
KNOWLEDGE/SKILLS/EXPERIENCE
- Critical
- Degree level education.
- Minimum of 4 years' marketing experience.
- Able to work in fast paced, sometimes unstructured environments.
- Highly organised with proven prioritisation and project management skills.
- Confident communicator across written, verbal and visual formats.
- Collaborative team player with experience coordinating with cross functional teams (e.g., Sales, Operations, Supply Chain).
- Basic commercial awareness, comfortable understanding the link between marketing activity and sales performance.
- Proficient in MS Office, especially PowerPoint for decks and sell ins.
- Positive, energetic, hands on attitude that adds to team culture.
- Full UK driving licence (for travel to events, customer sites, and field activity).
- Desirable
- Experience within an FMCG brand, ideally one with a dynamic, entrepreneurial working style.
- Knowledge of the beverage industry.
- Collaborating with agencies.
- Comfortable analysing performance metrics or consumer insights to guide activity.
- Knowledge of working with retailers, wholesalers, or foodservice partners.
This isn’t part of the formal requirements, but here’s who really succeeds in this role:
- You’re naturally upbeat, curious, confident and enjoy a challenge.
- You like the buzz of growing something that’s still scaling fast.
- You don’t wait to be asked, you just get stuck in.
- You enjoy wearing multiple hats and getting involved.
- And above all… you bring positive energy to the team.
Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Marketing Manager employer: Rich Products Corporation
Contact Detail:
Rich Products Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Rich's and its products. Understand their brand values and how they resonate with customers. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the Marketing Manager role. Highlight your ability to work in fast-paced environments and your collaborative spirit—these are key for success at Rich's.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Rich's family and contributing to their exciting journey.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the Marketing Manager position and how you can contribute to our vibrant team.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your relevant experience in marketing, especially in fast-paced environments, and showcase any specific achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to connect your skills and experiences directly to the key accountabilities mentioned in the job description.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our family at Rich's!
How to prepare for a job interview at Rich Products Corporation
✨Know Your Brand Inside Out
Before the interview, dive deep into Rich's brand and its beverage portfolio. Understand their products, target audience, and recent marketing campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Market Intelligence Skills
Be prepared to discuss how you've previously identified market trends and translated them into successful marketing strategies. Bring examples of your market analysis and consumer research that led to impactful product concepts, as this aligns perfectly with the role's key accountabilities.
✨Demonstrate Your Collaborative Spirit
Rich's values teamwork, so highlight your experience working with cross-functional teams. Share specific instances where you coordinated with sales, operations, or supply chain to achieve a common goal, showcasing your ability to thrive in a collaborative environment.
✨Bring Your Creative Ideas
Think about innovative marketing ideas or campaigns you could propose for the f'real brand or other beverages. Presenting fresh, engaging concepts during your interview will demonstrate your proactive attitude and passion for making the brand fun and culturally relevant.
