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- Tasks: Lead and execute innovative marketing strategies for our bakery division.
- Company: Join Rich Products, a family-owned global leader in the food industry.
- Benefits: Enjoy competitive pay, paid time off, and unique perks like in-house taste tests.
- Why this job: Make a real impact in a dynamic environment while shaping the future of bakery marketing.
- Qualifications: Proven experience in strategic planning and brand management, ideally in the food industry.
- Other info: Collaborative culture with opportunities for professional growth and community involvement.
The predicted salary is between 36000 - 60000 £ per year.
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size.
PURPOSE STATEMENT
The Head of Marketing - Bakery is a key role responsible for leading, developing and executing marketing strategies that enhance the company’s brand, increase market share, and drive revenue growth across the bakery division of the business. This role requires a visionary leader with a strong background in strategic planning, digital marketing, brand management, and market analysis.
- Strategic Planning: Develop and implement marketing strategies tailored to the bakery division. Conduct market research and analysis to identify growth opportunities and consumer trends. Set clear short- and long-term objectives for bakery marketing initiatives.
- Brand Management: Ensure consistent brand positioning for bakery across all channels. Drive campaigns that enhance brand awareness and loyalty within the bakery category.
- Marketing Campaigns: Plan, execute, and monitor bakery-specific campaigns across digital, print, and events. Analyze the effectiveness of marketing campaigns and adjust strategies as needed. Collaborate with sales to ensure marketing supports commercial priorities. Lead bakery-focused digital strategies (SEO, social media, content marketing). Stay current with digital trends to maintain a competitive edge.
- Team Management: Manage and mentor direct reports, providing guidance and support for their professional development. Foster a collaborative and innovative team environment. Set performance metrics and conduct regular performance evaluations.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor and report on financial performance related to marketing activities.
- Stakeholder Engagement: Work closely with the executive team, product development, sales, and other departments to align marketing strategies with overall business objectives.
- Market Analysis: Conduct competitor analysis and identify market trends to inform strategic decisions. Use data-driven insights to optimize marketing strategies and improve ROI.
KNOWLEDGE/SKILLS/EXPERIENCE
- Demonstrable experience and ability in influencing and engaging with senior leaders both internally and externally.
- Experience of strategy development and strategic planning.
- Demonstrable experience in leading and developing high performance teams.
- Experience in leading change.
- Food industry experience (ideally food manufacturing).
- Significant B2B experience and ideally some B2C.
- Experience of Own Label environments and also ideally with some branded / consumer product experience.
- Development, evaluation and delivery of new business opportunities, delivering substantial revenue and margin growth.
- Delivering substantial profitable growth through input into the design, development and launch of new products and solutions.
- Proven success in delivering growth through consumer, customer and market analysis & insight.
- Significant experience in fast paced, customer centric, high growth environments.
- In depth understanding of current marketing concepts, strategy and best practice.
- Excellent commercial acumen, broad business understanding, including sales, product development, finance, operations and procurement.
- Managing external agencies and partner relationships.
- Budget control and management.
Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
BRINGING YOUR BEST SELF TO WORK. As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:
- Competitive compensation
- Paid time off
- Parental leave
- Family planning support
- Associate resource groups
- Volunteering & community impact opportunities
- Holiday gatherings
- In-house taste tests (we are a food company after all)!
It’s all part of how we support our family of associates. Because in the company of family, all things are possible.
Head of Marketing - Bakery in Andover employer: Rich Products Corporation
Contact Detail:
Rich Products Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Bakery in Andover
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people you know in the bakery sector, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your past marketing campaigns, especially those related to food or bakeries. This will help us see your skills in action and how you can drive growth for Rich’s.
✨Tip Number 3
Prepare for interviews by researching Rich’s and its competitors. Understand our brand positioning and come ready with ideas on how you can enhance our marketing strategies. We love candidates who are proactive!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Rich’s family. Let’s make those infinite possibilities happen together!
We think you need these skills to ace Head of Marketing - Bakery in Andover
Some tips for your application 🫡
Show Your Passion for Bakery: When writing your application, let your love for the bakery industry shine through! Share any relevant experiences or projects that highlight your enthusiasm for food and marketing.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you can bring value to our bakery division!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at Rich Products Corporation
✨Know Your Bakery Market
Before the interview, dive deep into the bakery market trends and consumer behaviours. Familiarise yourself with Rich's products and how they stand out in the industry. This knowledge will help you demonstrate your strategic planning skills and show that you're ready to lead marketing initiatives.
✨Showcase Your Brand Management Skills
Prepare examples of successful brand campaigns you've led in the past. Be ready to discuss how you ensured consistent brand positioning and drove brand loyalty. This will highlight your expertise in brand management, which is crucial for the Head of Marketing role.
✨Be Data-Driven
Rich's values data-driven insights, so come prepared with examples of how you've used market analysis to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions. This will showcase your analytical skills and understanding of ROI.
✨Collaborate and Communicate
Emphasise your experience in cross-department collaboration. Share instances where you've worked closely with sales or product development teams to align marketing strategies with business objectives. This will demonstrate your ability to engage stakeholders and foster a collaborative environment.