At a Glance
- Tasks: Lead innovative marketing strategies and campaigns to boost product adoption and brand awareness.
- Company: Join Ribbon Bio, a pioneering company in cell-free DNA technology.
- Benefits: Enjoy professional growth, team-building activities, and an international work environment.
- Other info: Opportunities for career advancement and a supportive, inclusive workplace.
- Why this job: Make a real impact in biotechnology while working with a diverse and motivated team.
- Qualifications: 3+ years in B2B marketing, preferably in biotech or life sciences.
The predicted salary is between 40000 - 50000 £ per year.
Ribbon Bio is a cell‑free DNA developer transforming access to high‑fidelity DNA molecules. By producing DNA independent of bacterial‑mediated processes, Ribbon sidesteps many of the limitations inherent to traditional plasmid‑based approaches, delivering purer DNA, faster production timelines, and greater reliability at scale. This cell‑free approach unlocks a new level of freedom and flexibility, enabling researchers and developers to access DNA molecules of unprecedented length, structure, and complexity, eliminating long‑standing bottlenecks which constrain innovation.
Powered by proprietary algorithms and deep manufacturing expertise, Ribbon makes DNA synthesis accessible, ensuring its place as a foundational tool for next‑generation science that will improve the health of both humanity and the planet.
As our Marketing Manager, you will play a key role in shaping and executing the company’s marketing strategy to drive product adoption, increase brand awareness, and support revenue growth. You will lead cross‑functional marketing initiatives, oversee product launch activities, develop compelling technical content, and use data‑driven insights to optimize performance and maximize market impact.
Tasks
- Develop and implement comprehensive marketing plans and GTM strategies for product launches, including setting timelines, identifying target audiences aligned with the company’s business objectives, focusing on market penetration of Ribbon’s product in the application areas as outlined in the company strategy.
- Produce scientifically accurate and compelling marketing materials, including white papers, blogs, webinars, and videos, to engage technical audiences through alignment with internal technical teams and product managers.
- Oversee multi‑channel marketing campaigns, including digital marketing, content creation, events, and public relations, to generate leads and build brand awareness.
- Establish KPIs and utilize analytics tools to measure the effectiveness of marketing initiatives, making data‑driven decisions to refine strategies.
- Utilize digital tools (SEO, SEM, email marketing, social media) to promote products and engage with audiences effectively. This also includes regular reporting out of metrics to the leadership team and actively proposing next steps to align with and reach company goals.
- Manage events, owning events calendar and execute to ensure representation of products and services at trade shows, conferences, and scientific symposia.
- Ensure consistent brand messaging and positioning across all marketing materials and channels, strengthening the company’s presence in the synthetic biology space.
- Align with Product Management to ensure product marketing messaging is aligned with findings from competitor analyses and unmet customer needs.
- Work with product managers to create and distribute sales tools towards sales enablement.
Requirements
- Bachelor’s degree in Marketing, Life Sciences, Biotechnology, Business, or a related field; advanced degree is a plus.
- 3+ years of experience in B2B marketing, preferably in biotechnology, life sciences, or a related technical field.
- Proven experience developing and executing go‑to‑market strategies and product launches.
- Ability to create compelling scientific and technical marketing content for diverse audiences.
- Experience managing integrated marketing campaigns across digital channels, content, events, and public relations.
- Strong analytical skills with experience using marketing metrics and data to optimize performance and report results.
- Experience collaborating cross‑functionally with Product Management, Sales, and Technical teams to develop product messaging and sales enablement materials.
- Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast‑paced environment.
- Excellent English communication skills required; native‑level proficiency preferred.
Benefits
- Professional growth through company‑supported training and workshops.
- Be part of a motivated, collaborative team with team‑building activities.
- Work in an international environment with colleagues from 25+ nationalities.
- A career path with opportunities to advance.
- Starting salary is experience‑based and will reflect your skills and track record in marketing management.
Please note that if you are selected to proceed in the hiring process, you will be contacted by us within two weeks from the date of the submission of the application. We are an Equal Employment Opportunity Employer. While focusing on the right set and mix of experience and skills, we value diversity and are highly committed to set up working environment with mutual respect to everyone regardless of their race, nationality, religion, gender, age or other characteristics protected by applicable regulations and laws. To keep the gender balance in the company we highly encourage women to apply.
Ribbon Bio takes data protection seriously. Unless you express otherwise, by submitting your CV you authorize Ribbon Bio to store your personal data in its database for the purpose of the recruiting process and possible future job vacancies. If you want your data to be deleted from our database, you simply need to inform our hiring manager. Ribbon Bio will not share your personal data with any other party without your consent. In compliance with GDPR regulations, your data will be removed from our database within 6 months of your application date if you are not hired.
Marketing Manager in Manchester employer: Ribbon Bio
Ribbon Bio is an exceptional employer, offering a dynamic work environment where innovation thrives and collaboration is key. As a Marketing Manager, you will benefit from professional growth opportunities through company-supported training, while working alongside a diverse team of over 25 nationalities. With a strong commitment to employee development and a focus on creating a respectful and inclusive workplace, Ribbon Bio stands out as a place where your contributions can make a meaningful impact in the field of biotechnology.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ribbon Bio and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ribbon Bio are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ribbon Bio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ribbon Bio. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ribbon Bio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ribbon Bio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ribbon Bio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ribbon Bio
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ribbon Bio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ribbon Bio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.