At a Glance
- Tasks: Deliver exceptional customer service and guide riders in selecting their perfect bike.
- Company: Join Ribble Cycles, the UK's leading premium bike brand with a passion for cycling.
- Benefits: Enjoy 33 days holiday, discounts, and a supportive work environment.
- Other info: Flexible working hours and opportunities for personal growth in a dynamic environment.
- Why this job: Be part of a team that inspires adventures and creates memorable cycling experiences.
- Qualifications: Retail or customer service experience, strong communication skills, and a love for cycling.
Working Pattern: Full-time and part-time opportunities available. Flexible working pattern across a 7-day operation, with shifts scheduled on a rota basis. Working days will vary and will include weekdays and weekends, depending on business needs.
Contract Type: Fixed Term Contract Initial 6 months
Salary: £13.06 per hour
ABOUT RIBBLE
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.Working at Ribble means joining a team that lives and breathes bikes. We create products for real riders and how they ride, shaped by British roads, weather and grit. As the original outlier, our heritage runs deep, but our focus is always looking ahead.Our purpose is simple: to inspire more riders and more adventures.
THE ROLE
Join a team shaping the future of cycling. At Ribble we do not just sell bikes, we create experiences. If you love helping people and the buzz of two wheels, this is your opportunity.
As a Sales Advisor, you will bring Ribble to life for our customers. You will welcome every rider, ask the right questions and match them to the right bike and kit. From riders who know exactly what they want to those planning a performance build or discovering us for the first time, you will guide every decision with clear expert advice and a rider-first approach.
Working with your Manager and the Customer Experience team, you will balance shop floor sales with digital support. During quieter periods you will support customers through emails and call-backs to keep response times sharp. You will keep the retail space looking its best, support collections and handovers and make sure every interaction feels unmistakably Ribble.
If you are customer focused, enthusiastic about cycling and driven to deliver outstanding service, we would love to hear from you.
KEY RESPONSIBILITIES
- Deliver outstanding service across every channel, face-to-face and online.
- Guide customers through the buying process with confidence, from bike selection to sizing and spec options.
- Keep the retail space looking sharp—stock presentation, visual merchandising, and brand standards are your domain.
- Carry out bike handovers and pre-collection checks so every customer leaves ready to ride.
- Offer post-purchase support—setup tips, accessory advice, and maintenance guidance.
- Help the team hit sales targets and deliver top-tier customer satisfaction.
- Spot opportunities to improve the customer experience and share ideas that boost engagement and conversion.
- Act as an ambassador for the Ribble brand, maintaining premium presentation standards and building strong relationships with colleagues within the host retailer.
Key Performance Indicators:
- Individual and store sales performance.
- Quality and responsiveness of digital communications.
- Customer Satisfaction (CSAT) and showroom feedback.
- Conversion rate and consultation quality.
- Accuracy of handovers and documentation.
ABOUT YOU
Essential skills and experience
- Previous experience in retail or customer service.
- A natural communicator with a proven track record of delivering exceptional service.
- A team player who thrives on collaboration and problem-solving.
- A genuine passion for cycling and a desire to deepen your product knowledge.
- Strong written and verbal communication skills with attention to detail.
- Organised, reliable, and great at managing your time.
- Open to learning and feedback.
- Comfortable supporting customers both in-store and digitally.
Desirable skills and experience
- Experience in the cycling industry or a technical retail environment.
- Knowledge of bike components and sizing.
- Experience working to sales targets.
- Familiarity with CRM or customer management systems.
BENEFITS
- 33 days holiday plus UK bank holidays (pro-rated for part time)
- 10% Friends & Family discount
- Cycle to Work scheme
- Company sick pay
- Enhanced maternity and paternity pay
- Employee Assistance Programme (EAP) – access to free, independent and confidential support, including 24/7 counselling and virtual GP services
- Monthly recognition scheme
- Cycling industry discounts and perks
The closing date for applications is 31st August 2026. However, we'll be reviewing applications as they come in and may close the vacancy early if we find the right candidate.
All personal details submitted to us will be treated with the strictest of confidence.
Ribble Cycles is an equal opportunities employer. We welcome applications from all backgrounds and are committed to creating an inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let us know. You must have the right to work in the UK to apply for this role.
If you require any reasonable adjustments during the recruitment process, please let us know and we'll be happy to support you.
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Concession Sales Advisor - Newcastle in Newcastle upon Tyne employer: Ribble Cycle Co
Ribble Cycles is an exceptional employer, offering a vibrant work culture that celebrates a shared passion for cycling. With flexible working patterns, generous benefits including 33 days of holiday, and opportunities for personal growth within the cycling industry, employees are empowered to thrive both professionally and personally. Join us in Newcastle and be part of a team that not only sells bikes but creates memorable experiences for riders of all levels.
StudySmarter Expert Advice🤫
We think this is how you could land Concession Sales Advisor - Newcastle in Newcastle upon Tyne
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Ribble Cycle Co, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Ribble Cycle Co!
We think you need these skills to ace Concession Sales Advisor - Newcastle in Newcastle upon Tyne
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Ribble Cycle Co, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Ribble Cycle Co and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Ribble Cycle Co that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Ribble Cycle Co
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
