Marketing Executive (Public Programmes, Collections & Awards)

Be part of the vision; be part of RIBA. RIBA is a global professional membership body, and a cultural organisation, driving excellence in architecture.

Salary: c£39,000 per annum

Location: London/Hybrid working

Hours: 35 hours per week, full-time, permanent contract

About the Role

Working closely with the Marketing Manager, you will plan and deliver integrated marketing campaigns across the full marketing mix. You will manage a varied and high‑profile portfolio, including:

• Awards and prizes that recognise the best architecture, architects, research and students, including the Stirling Prize awarded annually to the UK’s best new building
• Exhibitions that showcase the RIBA Collections – featuring architectural movements, styles and ideas throughout history
• A cultural and professional event programme
• Learning activities for children and adults
• Education initiatives that support architecture students
• High-profile policy and thought leadership campaigns including ED&I and climate action

Campaign objectives include building awareness, engagement and participation, increasing award entries, event bookings and exhibition footfall, and in turn supporting membership growth and satisfaction.

Key responsibilities

• Planning and delivering integrated marketing campaigns to meet targets and KPIs
• Planning campaign budgets and monitoring marketing spend
• Crafting clear, compelling key messages and propositions
• Audience segmentation, analysis and targeting
• Creating, publishing and optimising digital content
• Producing effective marketing collateral, both digital and print, working with external agencies and suppliers
• Developing email marketing campaigns
• Delivering social media marketing campaigns
• Event marketing and on‑site support
• Analysing campaign performance, reporting on ROI, and using insight to recommend improvements and optimisation

What are we looking for?

You’re an all‑round marketer who enjoys turning ideas into action and bringing campaigns to life. You have creative flair and experience delivering marketing campaigns across the full marketing mix. You understand the needs of different customer groups and have strong organisational skills, with the ability to manage multiple tasks, prioritise effectively, and meet deadlines while working with multiple stakeholders. You communicate ideas clearly and confidently, both written and verbally, to a wide range of audiences. You can work independently with a high level of accuracy, under minimal supervision and pressure of tight deadlines.

Essential

• Substantial experience in a Marketing Executive or similar role
• Experience in developing and delivering tactical marketing campaigns within budget to drive sales, footfall, and/or other direct responses
• Significant experience with social media, email and content marketing campaigns
• Excellent copywriting and proofreading skills
• Good knowledge of Google Analytics, Microsoft programmes, email platforms, social media platforms/channels, CMS and CRM systems

Desirable

• Experience working in the culture or arts sectors on events, exhibitions
• Experience in creating and managing complex relationships in a membership organisation
• Experience of working within a target driven environment and/or with sales teams
• Understanding of SEO strategy and implementation
• Business and/or marketing qualification

Why Join us?

RIBA has been operating for nearly 200 years. We are a well‑known and respected brand. You might recognise us from our annual Stirling Prize for the UK’s best building on TV, from our campaigning work in the national press, from seeing a red signboard promoting RIBA architects on a construction site near you. Join our Marketing team and help grow a trusted global brand at a moment of ambition and change.

Our Marketing team delivers integrated digital and multi‑channel marketing campaigns that promote RIBA’s activities, events, exhibitions, products, services and thought leadership. Our work spans everything from inspirational building design to sustainable architecture and business management. We connect with RIBA members, architects, construction industry professionals, policymakers, homeowners, cultural partners, advertisers, sponsors and the design‑conscious public. It’s an exciting time to join RIBA and work on bold, creative campaigns that promote our programme of architectural awards, exhibitions, events, learning activities and thought leadership initiatives attracting audiences, building participation, and celebrating the work of architects.

We work in a collaborative and supportive team environment on a variety of interesting projects with creative, passionate people. We share ideas, test new approaches, and use insight to continually improve our marketing.

Our Benefits

RIBA offers an amazing employee benefits package which includes (a) a generous pension scheme with employer contributions (up to 12%), (b) life assurance, (c) annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year. For more details on our benefits, please visit our website.

RIBA aims to be an inclusive employer, committed to building an authentic and diverse environment where all are encouraged to be themselves. We champion work/life balance and welcome requests for flexible working across our organisation. We value applications from all sections of society and appreciate divergent experience, therefore if you are excited about the role and working with us, yet your experience may not align perfectly with every single skill or competency, we encourage you to apply anyway.