At a Glance
- Tasks: Lead marketing strategies to grow and engage a global membership in architecture.
- Company: Join RIBA, a prestigious global professional membership body in architecture.
- Benefits: Enjoy a competitive salary, generous pension, life assurance, and 27 days annual leave.
- Other info: Collaborate with diverse teams and influence marketing across international markets.
- Why this job: Make a real impact in the architecture world while developing your marketing skills.
- Qualifications: Proven experience in integrated marketing campaigns and team management required.
The predicted salary is between 60000 - 70089 £ per year.
About the Role
RIBA is a global professional membership body and a cultural organisation, driving excellence in architecture. This is a key role within RIBA’s marketing team, responsible for leading the development and delivery of marketing strategy and activity to support the growth, retention and engagement of our global membership.
You will oversee a significant portfolio spanning the UK and priority international markets, delivering integrated campaigns that drive measurable commercial and engagement outcomes. Working closely with stakeholders across membership, commercial and regional teams, you will help shape how RIBA communicates its value to architects worldwide.
The role includes line management of a marketing team and responsibility for budget planning, performance reporting and continuous optimisation of marketing activity. As a senior member of the team, you will also contribute to broader marketing planning and deputise for the Director of Marketing where required.
Responsibilities
- You will oversee a significant portfolio spanning the UK and priority international markets, delivering integrated campaigns that drive measurable commercial and engagement outcomes.
- Working closely with stakeholders across membership, commercial and regional teams, you will help shape how RIBA communicates its value to architects worldwide.
Qualifications
- We’re looking for a confident, strategic and hands‑on marketer who is ready to take ownership of a high‑profile portfolio and deliver measurable impact.
- Significant experience delivering integrated marketing campaigns, with responsibility for driving measurable growth or engagement outcomes.
- Experience of contributing to marketing strategy, including translating business objectives into clear marketing plans and priorities.
- Strong understanding of digital marketing, CRM systems and data‑led marketing approaches.
- Proven experience managing and developing a team.
- Experience of working with multiple stakeholders in a complex organisation, with the ability to influence and build effective relationships.
- Experience delivering marketing activity across international markets.
- Experience working in a membership organisation or professional body.
- Knowledge of the architecture, design or built environment sector.
- Relevant professional marketing qualification (e.g. CIM).
Benefits
RIBA offers an amazing employee benefits package which includes a generous pension scheme with employer contributions (up to 12%), life assurance, annual leave of 27 days plus.
Marketing Manager (Membership & Profession) London (Greater) £60,000-£65,000 employer: RIBA + VitrA Partnership
RIBA is an exceptional employer, offering a dynamic work environment in the heart of London that fosters creativity and professional growth. With a strong commitment to employee development, RIBA provides comprehensive benefits including a generous pension scheme, life assurance, and ample annual leave, ensuring a healthy work-life balance. As part of a global membership body dedicated to excellence in architecture, you will have the opportunity to make a meaningful impact while collaborating with diverse stakeholders across the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Membership & Profession) London (Greater) £60,000-£65,000
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RIBA + VitrA Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Marketing Manager (Membership & Profession) London (Greater) £60,000-£65,000
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RIBA + VitrA Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RIBA + VitrA Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about RIBA + VitrA Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RIBA + VitrA Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RIBA + VitrA Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At RIBA + VitrA Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
