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- Tasks: Plan and deliver exciting marketing campaigns for prestigious architecture awards and events.
- Company: Join RIBA, a global leader in architecture and cultural excellence.
- Benefits: Enjoy a competitive salary, generous pension, and 27 days annual leave plus bank holidays.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact in the arts while developing your marketing skills.
- Qualifications: Experience in marketing campaigns, social media, and excellent communication skills required.
The predicted salary is between 39000 - 39000 £ per year.
Be part of the vision; be part of RIBA. RIBA is a global professional membership body, and a cultural organisation, driving excellence in architecture.
Salary: c£39,000 per annum
Location: London/Hybrid working
Hours: 35 hours per week, full‑time, permanent contract
About The Role
Working closely with the Marketing Manager, you will plan and deliver integrated marketing campaigns across the full marketing mix. You will manage a varied and high‑profile portfolio, including:
- Awards and prizes that recognise the best architecture, architects, research and students, including the Stirling Prize awarded annually to the UK’s best new building
- Exhibitions that showcase the RIBA Collections – featuring architectural movements, styles and ideas throughout history
- A cultural and professional event programme
- Learning activities for children and adults
- Education initiatives that support architecture students
- High‑profile policy and thought leadership campaigns including ED&I and climate action
Campaign objectives include building awareness, engagement and participation, increasing award entries, event bookings and exhibition footfall, and in turn supporting membership growth and satisfaction.
Key Responsibilities
- Planning and delivering integrated marketing campaigns to meet targets and KPIs
- Planning campaign budgets and monitoring marketing spend
- Crafting clear, compelling key messages and propositions
- Audience segmentation, analysis and targeting
- Creating, publishing and optimising digital content
- Producing effective marketing collateral, both digital and print, working with external agencies and suppliers
- Developing email marketing campaigns
- Delivering social media marketing campaigns
- Event marketing and on‑site support
- Analysing campaign performance, reporting on ROI, and using insight to recommend improvements and optimisation
What we’re looking for
You’re an all‑round marketer who enjoys turning ideas into action and bringing campaigns to life. You have creative flair and experience delivering marketing campaigns across the full marketing mix. You understand the needs of different customer groups and have strong organisational skills, with the ability to manage multiple tasks, prioritise effectively, and meet deadlines while working with multiple stakeholders. You communicate ideas clearly and confidently, both written and verbally, to a wide range of audiences. You can work independently with a high level of accuracy, under minimal supervision and pressure of tight deadlines.
Essential Qualifications
- Substantial experience in a Marketing Executive or similar role
- Experience in developing and delivering tactical marketing campaigns within budget to drive sales, footfall, and/or other direct responses
- Significant experience with social media, email and content marketing campaigns
- Excellent copywriting and proofreading skills
- Good knowledge of Google Analytics, Microsoft programmes, email platforms, social media platforms/channels, CMS and CRM systems
Desirable Qualifications
- Experience working in the culture or arts sectors on events, exhibitions
- Experience in creating and managing complex relationships in a membership organisation
- Experience of working within a target driven environment and/or with sales teams
- Understanding of SEO strategy and implementation
- Business and/or marketing qualification
Benefits
RIBA offers an amazing employee benefits package which includes a generous pension scheme with employer contributions (up to 12%), life assurance, annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year.
Equal Opportunities Statement
RIBA aims to be an inclusive employer, committed to building an authentic and diverse environment where all are encouraged to be themselves. We champion work/life balance and welcome requests for flexible working across our organisation. We value applications from all sections of society and appreciate divergent experience, therefore if you are excited about the role and working with us, yet your experience may not align perfectly with every single skill or competency, we encourage you to apply anyway.
Marketing Executive (Public Programmes, Collections & Awards) in Harrow employer: RIBA Publishing
Contact Detail:
RIBA Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Public Programmes, Collections & Awards) in Harrow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use it as a conversation starter during interviews to demonstrate your experience and creativity. Remember, actions speak louder than words!
✨Tip Number 3
Prepare for interviews by researching RIBA and its initiatives. Understand their marketing strategies and think of ways you can contribute. Tailor your responses to show how your experience aligns with their goals – it’ll make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our organisation. So, hit that apply button and let’s get started!
We think you need these skills to ace Marketing Executive (Public Programmes, Collections & Awards) in Harrow
Some tips for your application 🫡
Show Your Creative Flair: When crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring campaigns to life, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing campaigns, especially those that align with our focus on architecture and cultural events. We want to see how your background fits into our vision, so be specific!
Be Clear and Concise: Your written communication skills are key, so keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at RIBA Publishing
✨Know Your Campaigns
Before the interview, dive deep into RIBA's recent marketing campaigns. Familiarise yourself with their awards, exhibitions, and events. Being able to discuss specific campaigns and suggest ideas for future ones will show your genuine interest and understanding of their mission.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on that highlight your creative flair. Bring along any collateral or digital content you've created. This will help you demonstrate your ability to craft compelling messages and engage different audiences.
✨Master the Metrics
Brush up on your knowledge of Google Analytics and other performance metrics. Be ready to discuss how you've used data to analyse campaign success in the past. Showing that you can measure ROI and make data-driven decisions will impress the interviewers.
✨Communicate Clearly
Practice articulating your ideas clearly and confidently. Since the role involves working with various stakeholders, being able to convey your thoughts effectively is crucial. Consider doing mock interviews with friends or family to refine your communication skills.