At a Glance
- Tasks: Lead marketing strategies to grow and engage RIBA's global membership.
- Company: Join RIBA, a global leader in architecture and cultural excellence.
- Benefits: Enjoy a generous pension, 27 days leave, and flexible working options.
- Other info: Be part of an inclusive team that values diverse experiences.
- Why this job: Make a real impact in the architecture world while developing your marketing skills.
- Qualifications: Experience in integrated marketing campaigns and team management required.
The predicted salary is between 60000 - 70089 £ per year.
RIBA is a global professional membership body and a cultural organisation, driving excellence in architecture. This is a key role within RIBA’s marketing team, responsible for leading the development and delivery of marketing strategy and activity to support the growth, retention and engagement of our global membership.
You will oversee a significant portfolio spanning the UK and priority international markets, delivering integrated campaigns that drive measurable commercial and engagement outcomes. Working closely with stakeholders across membership, commercial and regional teams, you will help shape how RIBA communicates its value to architects worldwide. The role includes line management of a marketing team and responsibility for budget planning, performance reporting and continuous optimisation of marketing activity. As a senior member of the team, you will also contribute to broader marketing planning and deputise for the Director of Marketing where required.
Responsibilities:- You will oversee a significant portfolio spanning the UK and priority international markets, delivering integrated campaigns that drive measurable commercial and engagement outcomes.
- Working closely with stakeholders across membership, commercial and regional teams, you will help shape how RIBA communicates its value to architects worldwide.
- Significant experience delivering integrated marketing campaigns, with responsibility for driving measurable growth or engagement outcomes.
- Experience of contributing to marketing strategy, including translating business objectives into clear marketing plans and priorities.
- Strong understanding of digital marketing, CRM systems and data-led marketing approaches.
- Proven experience managing and developing a team.
- Experience of working with multiple stakeholders in a complex organisation, with the ability to influence and build effective relationships.
- Experience delivering marketing activity across international markets.
- Experience working in a membership organisation or professional body.
- Knowledge of the architecture, design or built environment sector.
- Relevant professional marketing qualification (e.g. CIM).
RIBA offers an amazing employee benefits package which includes a generous pension scheme with employer contributions (up to 12%), life assurance, annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year.
EEO Statement:RIBA aims to be an inclusive employer, committed to building an authentic and diverse environment where all are encouraged to be themselves. We champion work/life balance and welcome requests for flexible working across our organisation. We value applications from all sections of society and appreciate divergent experience; therefore if you are excited about the role and working with us, yet your experience may not align perfectly with every single skill or competency, we encourage you to apply anyway.
Closing Date:Applications will be reviewed on a rolling basis, and the vacancy may close once a suitable shortlist has been identified.
Marketing Manager (Membership & Profession) employer: RIBA Journal
RIBA is an exceptional employer that fosters a dynamic and inclusive work culture, offering a comprehensive benefits package including a generous pension scheme, life assurance, and ample annual leave. As a Marketing Manager, you will have the opportunity to lead impactful marketing strategies while working collaboratively with diverse teams across the globe, ensuring your professional growth in a supportive environment that values work/life balance and encourages flexible working arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Membership & Profession)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RIBA Journal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RIBA Journal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RIBA Journal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RIBA Journal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager (Membership & Profession)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RIBA Journal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RIBA Journal:Show us that you’ve done your homework! In your application, briefly mention what you admire about RIBA Journal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RIBA Journal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RIBA Journal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RIBA Journal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
