At a Glance
- Tasks: Lead digital marketing strategies and enhance customer engagement for a major footwear brand.
- Company: Established retail business with ambitious growth plans and strong brand equity.
- Benefits: Generous salary, bonus scheme, pension contribution, flexi hours, and remote work options.
- Other info: Join a high-performing team and drive sustainable long-term growth.
- Why this job: Shape customer strategy and influence commercial performance in a dynamic environment.
- Qualifications: Experience in CRM, lifecycle marketing, and data-driven decision making.
The predicted salary is between 60000 - 75000 € per year.
We are seeking a commercially driven Senior CRM & Digital Marketing Manager to lead the end-to-end digital customer journey for a major footwear brand, operating at significant ecommerce scale. This is a high-impact leadership role responsible for shaping how customers are acquired, retained, re-engaged and rewarded across multiple consumer brands and markets.
Working at the intersection of CRM, lifecycle marketing, loyalty, and digital acquisition, you will play a key role in driving sustainable long-term growth through insight-led strategy, data-driven decision making and customer-centric marketing. You will lead a multi-disciplinary team and work closely with Ecommerce, Trading, Retail, Insights and Technology teams to deliver commercially effective, scalable marketing initiatives.
Key Responsibilities include:
- Developing and delivering a joined-up CRM and digital acquisition strategy across all devices and markets.
- Owning performance against revenue, retention, traffic and cost-of-sale targets and translating customer insight and market trends into scalable growth initiatives.
- Acting as a senior stakeholder across Ecommerce, Trading, Retail, Buying, Insights and Technology.
- Leading, coaching and developing a high-performing CRM and Digital Marketing team.
The successful candidate will have experience building and optimising lifecycle marketing strategies that retain, reward and reactivate customers. You will be confident owning the CRM platform, improving targeting, segmentation, personalisation and data usage, and designing and launching a customer loyalty and rewards programme. You will also own the email marketing strategy across multiple brands and drive continuous testing and optimisation of campaigns, automations and transactional communications.
Digital Acquisition: You will preferably have experience with ROAS discipline, Bloomreach and Google analytics.
In return, the company is offering a generous salary, plus a bonus scheme, pension contribution, flexi hours and many more! The role is four days in the office and one from home. This is an opportunity to join an established retail business with ambitious growth plans, strong brand equity and a large, engaged customer base. You’ll have the autonomy to shape customer strategy, influence commercial performance and build meaningful long-term customer relationships at scale.
Senior CRM and Digital Marketing Manager in Slough employer: RHR
Join a dynamic and innovative footwear brand that prioritises employee growth and development, offering a collaborative work culture where your insights and strategies can directly impact the customer journey. With a generous salary, bonus scheme, and flexible working hours, this role provides an excellent opportunity to lead a high-performing team while enjoying the benefits of a supportive environment that values creativity and strategic thinking. Located in a vibrant area, you'll be part of a company with ambitious growth plans and a commitment to building meaningful customer relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Digital Marketing Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in CRM and digital marketing. This is your chance to shine and demonstrate how you can drive growth and engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer journey and think about how you can contribute to their CRM and digital marketing strategies. Be ready to share your insights!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can lead and innovate in the digital space. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior CRM and Digital Marketing Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM & Digital Marketing Manager. Highlight your experience in lifecycle marketing and any leadership roles you've held. We want to see how you can drive customer engagement and retention!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at StudySmarter. Don’t forget to mention specific achievements that demonstrate your impact in previous roles.
Showcase Your Data Skills:Since this role involves data-driven decision making, make sure to highlight your experience with analytics tools like Google Analytics and any CRM platforms you've worked with. We love seeing how you've used data to shape marketing strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at RHR
✨Know Your Numbers
As a Senior CRM and Digital Marketing Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of revenue, retention rates, and cost-of-sale targets. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Skills
This role involves leading a multi-disciplinary team, so be prepared to share examples of how you've successfully managed and developed teams in the past. Highlight your coaching style and any specific strategies you've implemented to foster high performance.
✨Be Customer-Centric
The focus is on shaping the customer journey, so come armed with insights into customer behaviour and preferences. Discuss how you've previously tailored marketing strategies to enhance customer engagement and loyalty, and be ready to suggest innovative ideas for the brand.
✨Familiarise Yourself with Tools
Since experience with tools like Bloomreach and Google Analytics is preferred, make sure you can speak confidently about your proficiency with these platforms. If you have any case studies or examples of how you've leveraged these tools for successful campaigns, bring them up!
