At a Glance
- Tasks: Lead CRM and digital marketing strategies to drive customer engagement and revenue growth.
- Company: Established retail business with ambitious growth plans and strong brand equity.
- Benefits: Generous salary, bonus scheme, pension contribution, flexi hours, and remote work options.
- Other info: Join a high-performing team and build meaningful long-term customer relationships.
- Why this job: Shape customer strategy and influence commercial performance in a dynamic environment.
- Qualifications: Experience in lifecycle marketing, CRM platforms, and data-driven decision making.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a commercially driven Senior CRM developing and delivering a joined-up CRM and digital acquisition strategy across all devices and markets. Own performance against revenue, retention, traffic and cost-of-sale targets and translate customer insight and market trends into scalable growth initiatives.
Act as a senior stakeholder across Ecommerce, Trading, Retail, Buying, Insights and Technology. Lead, coach and develop a high-performing CRM and Digital Marketing team. The successful candidate will have experience building and optimising lifecycle marketing strategies that retain, reward and reactivate customers.
You will be confident owning the CRM platform, improving targeting, segmentation, personalisation and data usage, and design and launch a customer loyalty and rewards programme. You will also own the email marketing strategy across multiple brands and drive continuous testing and optimisation of campaigns, automations and transactional communications.
Lead email performance, deliverability and CRM best practice. You will preferably have experience with ROAS discipline, Bloomreach and Google analytics.
This is an opportunity to join an established retail business with ambitious growth plans, strong brand equity and a large, engaged customer base. You’ll have the autonomy to shape customer strategy, influence commercial performance and build meaningful long-term customer relationships at scale.
Senior CRM and Digital Marketing Manager employer: RHR
Join a dynamic retail business that prioritises employee growth and development, offering a collaborative work culture where your contributions directly impact customer engagement and commercial success. With a generous salary, bonus scheme, pension contributions, and flexible working hours, this role provides the perfect balance of autonomy and support, allowing you to thrive in a high-performing team dedicated to innovative CRM and digital marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show them you’re not just another candidate; you’re the perfect fit for their team. Tailor your answers to reflect how your experience aligns with their goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to be confident and articulate when discussing your skills and experiences.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior CRM and Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM and Digital Marketing Manager. Highlight your experience with lifecycle marketing strategies and any relevant achievements that showcase your ability to drive revenue and retention.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully led CRM initiatives and improved customer engagement in previous positions.
Showcase Your Data Skills:Since data usage is key for this role, don’t forget to mention your experience with tools like Google Analytics and Bloomreach. We want to see how you’ve used data to inform your marketing strategies and improve performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at RHR
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platform mentioned in the job description. Familiarise yourself with its features, capabilities, and how it can be leveraged for customer retention and engagement. Being able to discuss specific examples of how you've used similar platforms will show your expertise.
✨Showcase Your Data Savvy
Prepare to discuss how you’ve used data analytics tools like Google Analytics and Bloomreach in previous roles. Bring examples of how you’ve translated customer insights into actionable strategies that drove growth. This will demonstrate your ability to make data-driven decisions.
✨Highlight Your Leadership Skills
Since the role involves leading a team, be ready to share your experiences in coaching and developing high-performing teams. Discuss your leadership style and how you’ve motivated your team to achieve targets, especially in CRM and digital marketing contexts.
✨Prepare for Scenario Questions
Think about potential scenarios related to email marketing strategies and customer loyalty programmes. Be prepared to outline how you would approach challenges such as improving email deliverability or optimising campaign performance. This shows your strategic thinking and problem-solving skills.
