At a Glance
- Tasks: Lead digital customer journeys and develop impactful CRM strategies for a major footwear brand.
- Company: Established retail business with ambitious growth plans and strong brand equity.
- Benefits: Generous salary, bonus scheme, pension contribution, flexi hours, and remote work options.
- Other info: Join a high-performing team and drive sustainable long-term growth.
- Why this job: Shape customer strategy and influence commercial performance in a dynamic environment.
- Qualifications: Experience in lifecycle marketing, CRM platforms, and data-driven decision making.
The predicted salary is between 60000 - 75000 € per year.
We are seeking a commercially driven Senior CRM & Digital Marketing Manager to lead the end-to-end digital customer journey for a major footwear brand, operating at significant ecommerce scale. This is a high-impact leadership role responsible for shaping how customers are acquired, retained, re-engaged and rewarded across multiple consumer brands and markets.
Working at the intersection of CRM, lifecycle marketing, loyalty, and digital acquisition, you will play a key role in driving sustainable long-term growth through insight-led strategy, data-driven decision making and customer-centric marketing. You will lead a multi-disciplinary team and work closely with Ecommerce, Trading, Retail, Insights and Technology teams to deliver commercially effective, scalable marketing initiatives.
Key Responsibilities include:
- A big focus on strategy and leadership; developing and delivering a joined-up CRM and digital acquisition strategy across all devices and markets.
- Own performance against revenue, retention, traffic and cost-of-sale targets and translate customer insight and market trends into scalable growth initiatives.
- Act as a senior stakeholder across Ecommerce, Trading, Retail, Buying, Insights and Technology.
- Lead, coach and develop a high-performing CRM and Digital Marketing team.
The successful candidate will have experience building and optimising lifecycle marketing strategies that retain, reward and reactivate customers. You will be confident owning the CRM platform, improving targeting, segmentation, personalisation and data usage, and design and launch a customer loyalty and rewards programme. You will also own the email marketing strategy across multiple brands and drive continuous testing and optimisation of campaigns, automations and transactional communications.
Lead email performance, deliverability and CRM best practice. You will preferably have experience with ROAS discipline, Bloomreach and Google analytics.
In return, the company is offering a generous salary, plus a bonus scheme, pension contribution, flexi hours and many more! The role is four days in the office and one from home. This is an opportunity to join an established retail business with ambitious growth plans, strong brand equity and a large, engaged customer base. You’ll have the autonomy to shape customer strategy, influence commercial performance and build meaningful long-term customer relationships at scale.
Senior CRM and Digital Marketing Manager in London employer: RHR
As a Senior CRM and Digital Marketing Manager at our major footwear brand, you will thrive in a dynamic work culture that prioritises innovation and collaboration. With generous benefits including a competitive salary, bonus scheme, and flexible working hours, we are committed to your professional growth and success. Join us in a vibrant location where you can make a significant impact on customer engagement and drive sustainable growth across multiple markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements in CRM and digital marketing. This is your chance to demonstrate how you’ve driven growth and engagement – make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer journey and think about how you can contribute to their CRM and digital marketing strategies. We want you to walk in there ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior CRM and Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM & Digital Marketing Manager. Highlight your experience in lifecycle marketing and any leadership roles you've held, as we want to see how you can drive growth and lead a team.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our mission at StudySmarter. Don’t forget to mention specific achievements that demonstrate your impact in previous roles.
Showcase Data-Driven Success:Since this role is all about insight-led strategy, make sure to include examples of how you've used data to inform your marketing decisions. Whether it's improving customer retention or optimising campaigns, we want to see your analytical side!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at RHR
✨Know Your Numbers
As a Senior CRM and Digital Marketing Manager, you'll need to demonstrate your understanding of key metrics like ROAS, retention rates, and customer lifetime value. Brush up on these figures and be ready to discuss how you've used data to drive successful marketing strategies in the past.
✨Showcase Your Leadership Skills
This role involves leading a multi-disciplinary team, so be prepared to share examples of how you've successfully managed and developed teams before. Highlight your coaching style and any specific achievements that showcase your ability to inspire and drive performance.
✨Be Customer-Centric
The company is looking for someone who can shape customer strategy. Prepare to discuss how you've previously put customers at the heart of your marketing initiatives. Share insights on how you've used customer feedback and data to inform your strategies and improve engagement.
✨Familiarise Yourself with Tools
Since experience with tools like Bloomreach and Google Analytics is preferred, make sure you know your way around these platforms. Be ready to talk about how you've leveraged these tools in your previous roles to optimise campaigns and improve targeting and segmentation.
