Direct Marketing Executive

This role is responsible for delivering customer focused, technically excellent, engaging and relevant communications that serve our customers a little better every day. Working with Direct Customer Communications Managers and cross-functional teams. This role is office based in Welwyn Garden City with hybrid working from the office 3 days per week minimum.

You will be responsible for:

• Collaborate with managers and cross-functional teams to translate customer strategies into actionable personalised communication plans across Email, Direct Mail, and Mobile, ensuring alignment with broader business goals and customer outcomes.
• Collaborate with the Customer Insight team to design and implement structured test-and-learn programmes to evaluate the effectiveness of messaging, creative, timing, and channel mix.
• Working with the Customer Insight team to help define KPIs and success metrics for all campaigns, ensuring robust reporting frameworks are in place.
• Analyse tests and campaign performance across all channels, identifying trends and opportunities for optimisation, ensuring accurate attribution and performance tracking.
• Leverage audience targeting and segmentation strategies to maximise campaign effectiveness.
• Provide channel expertise and strategic input to stakeholders across the business.
• Support the end-to-end delivery of campaigns, from briefing and creative development to build, QA, and deployment.
• Being a custodian of the Tesco brand.
• Following our business Code of Conduct and always acting with integrity and due diligence.

You will need:

• End to end briefing, development (build), deployment, analysis and reporting of email campaigns.
• Experience of delivering multi-channel campaigns across direct mail, email and mobile.
• Experience of ESPs, personalisation platforms and analytics platforms.
• Customer insight and analytical skills.
• Ability to liaise with and influence stakeholders of all levels.
• Planning, organisation and attention to detail.
• Growth mindset and ability to learn quickly.
• Ability to multi-task and prioritise workload.
• Follow processes to ensure high quality output.
• Clear communication and numerically literate.

What's in it for you:

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you both in and out of work.

• Annual bonus scheme of up to 10% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• 26 weeks maternity and adoption leave (after 1 years service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit.