At a Glance
- Tasks: Lead strategic development for Bakery & Dairy brands and drive innovation.
- Company: Join Tesco, a diverse and inclusive company focused on customer satisfaction.
- Benefits: Enjoy competitive salary, annual bonus, generous holiday, and private medical insurance.
- Other info: Flexible working options available to suit your lifestyle.
- Why this job: Make a real impact in a dynamic environment while growing your career.
- Qualifications: Strong customer understanding and strategic thinking skills required.
The predicted salary is between 45000 - 55000 € per year.
A fantastic and unique opportunity has arisen for a Brand Manager to join our Bakery and Dairy team. The successful candidate will lead the strategic development and execution of Own Brand plans across the Bakery & Dairy categories, to achieve brand and commercial KPIs for the categories. They will spot opportunities for category growth leveraging strategic thinking, customer understanding and analysis alongside the category teams. The role will provide autonomy and responsibility for the own Brand architecture in Bakery & Dairy, helping grow their participation across all tiers. Alongside this there will be sole responsibility for leading the creation and evolution of Customer led propositions across both categories.
You will be responsible for:
- Building strong relationships across the Bakery & Dairy team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.
- Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Bakery & Dairy's 3 year growth plans.
- Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Bakery & Dairy Big Bets to customers.
- Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.
- Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.
- Analyzing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.
- Work with the communications team to feed the Bakery & Dairy Plan priorities into the relevant parts of the communications plan.
- Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.
- Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams).
You will need:
- Strong customer understanding
- Strategic thinking and planning
- Market analysis and segmentation
- Competitive Intelligence
- Collaborative approach to team management
- Propositions development
- Adaptability & ability to cope with ambiguity
- Stakeholder management
What's in it for you: We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you both in and out of work. Annual bonus scheme of up to 20% of base salary. Holiday starting at 25 days plus a personal day (plus Bank holidays). Private medical insurance. 26 weeks maternity and adoption leave (after 1 years service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave. Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate.
Brand Manager - Bakery and Dairy employer: RHR UK
At Tesco, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within our Bakery and Dairy team. With a comprehensive benefits package including an annual bonus scheme, generous holiday allowance, and a commitment to employee wellbeing, we empower our colleagues to thrive both personally and professionally. Our inclusive environment encourages diverse perspectives, ensuring that every team member feels valued and has the opportunity to contribute to our mission of serving customers and communities better every day.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Bakery and Dairy
✨Tip Number 1
Network like a pro! Reach out to people in the Bakery and Dairy sectors on LinkedIn or at industry events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your strategic thinking! In interviews, share specific examples of how you've driven brand growth or innovation in previous roles. Make it clear you understand the market and customer needs.
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in the Bakery and Dairy categories. Bring insights to your conversations to demonstrate your passion and knowledge about the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Brand Manager - Bakery and Dairy
Some tips for your application 🫡
Show Your Strategic Thinking:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can spot opportunities for growth and develop plans that align with our Bakery & Dairy categories.
Be Customer-Centric:Emphasise your understanding of customer needs and trends in your application. We’re all about putting customers first, so share examples of how you've successfully developed customer-led propositions in the past.
Collaborate and Connect:We value collaboration, so mention any experience you have working with cross-functional teams. Show us how you’ve built strong relationships to drive projects forward, especially in a fast-paced environment.
Tailor Your Application:Make sure your application is tailored to the role. Use the job description as a guide to highlight relevant experiences and skills. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at RHR UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the Bakery and Dairy categories. Understand the current trends, customer preferences, and competitor activities. This knowledge will help you demonstrate your strategic thinking and customer understanding during the discussion.
✨Showcase Your Collaborative Spirit
Since this role involves building strong relationships across teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your ability to work with cross-functional teams and how you’ve driven innovation through teamwork.
✨Prepare for Scenario Questions
Expect questions that assess your adaptability and problem-solving skills. Think of scenarios where you had to make bold choices or adapt to ambiguity. Prepare specific examples that showcase your strategic planning and market analysis abilities.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your curiosity about the brand's future. Inquire about their growth plans or how they measure success in the Bakery and Dairy categories. This shows your genuine interest and strategic mindset.
