Sales Manager - Fire Safety in Caerphilly

Sales Manager – Fire Safety Location: South Wales – covering South Wales, Midlands & South West, with occasional UK travel Salary: £50,000–£60,000 depending on experience Reports to: Commercial Director The Role Rhino Recruitment is recruiting for a leading fire safety company seeking an experienced, commercially focused Sales Manager. This is a player-manager role, leading 2 Business Development Managers and 1 Internal Sales Executive while maintaining a personal sales pipeline. You will drive profitable growth, improve conversion rates, develop the sales team and strengthen commercial performance. Key Responsibilities Sales Leadership Lead, coach and develop the sales team. Set and monitor sales targets, KPIs and activity levels. Conduct regular one-to-ones, pipeline reviews and performance reviews. Support recruitment, onboarding and training. Build a high-performance, accountable sales culture. Sales & Business Growth Deliver sales strategy across South Wales, Midlands and South West. Maintain a personal pipeline and manage key accounts. Support BDMs with complex opportunities, tenders and negotiations. Drive sales across the company's fire safety portfolio, including: Fire alarms and detection – BS5839 Parts 1 & 6 Emergency lighting – BS5266 Fire extinguishers Fire suppression, including Ansul Passive fire protection and fire stopping Fire doors, dampers and AOVs Sprinkler systems Service and maintenance contracts Fire safety consultancy and compliance Internal Sales & Commercial Performance Oversee the internal sales desk and quotation process. Maintain pricing, margin and gross profit control. Improve enquiry-to-quote and quote-to-order conversion. Own combined sales targets and pipeline forecasting. Monitor sales activity, conversion rates and CRM/SIMPRO data. Produce regular sales and performance reports. Customer & Operational Alignment Develop strong relationships with customers, consultants and key stakeholders. Support complex commercial negotiations and escalations. Ensure effective handover from sales to operations. Work within relevant ISO9001, NSI GOLD and regulatory requirements. About You Essential: Proven fire safety industry experience. Strong knowledge of active and passive fire protection. Experience managing and developing sales teams. Proven sales experience across fire alarms, emergency lighting, suppression and service contracts. Strong commercial awareness, including margins and profitability. Excellent leadership, coaching and communication skills. Experienced in pipeline management, forecasting and CRM systems. Confident with Microsoft Office, including Excel, Word and PowerPoint. Self-motivated, organised and results-driven. Desirable: Ansul kitchen suppression experience. Knowledge of fire doors, dampers, AOVs and passive fire protection. Experience with SLAs, KPIs and field service systems. Understanding of ISO9001, NSI GOLD and BAFE environments. What We Offer £50,000–£60,000 salary Private medical insurance 31 days annual leave including Bank Holidays Additional long-service leave Stakeholder pension Company sick pay Health & wellbeing programme Perkbox benefits Company events The Opportunity This is an excellent opportunity for an experienced fire safety sales professional to take a senior leadership role within a growing business, with scope to increase responsibility as the company expands