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For Companies At a Glance
- Tasks: Lead RGU's social media presence and create engaging content across platforms.
- Company: Join Robert Gordon University, a dynamic institution focused on innovation and engagement.
- Benefits: Enjoy remote work options, 46 days annual leave, and a generous pension scheme.
- Why this job: Be part of a creative team that shapes the university's online reputation and impact.
- Qualifications: A degree in digital media, marketing, or relevant experience in social media marketing is essential.
- Other info: Collaborate with students and alumni to enhance social media content and engagement.
The predicted salary is between 30000 - 42000 £ per year.
Job Summary
This is an exciting opportunity to play a key role in leading the University\’s social media presence to build RGU\’s reputation and engagement with audiences. The role will be responsible for supporting the development and implementation of a social media strategy for the University and helping to develop RGU\’s profile and online engagement across a range of social media platforms.
You will be based in a busy and dynamic team and will contribute to the delivery of the University\’s integrated corporate communications and marketing strategy. You will bring energy and creativity to translate University priorities, news and achievements into digital marketing and communications content that drives engagement and boosts brand visibility across RGU\’s channels. You will have an eye for what makes an exceptional piece of content and know the importance of getting the detail right to ensure a message lands.
We are seeking a Social Media Marketing Coordinator with proven expertise and experience of a range of social media platforms from a commercial perspective, including developing content and campaigns and adapting the approach in line with performance metrics and trends. You will have experience in creative content development targeted at a range of stakeholders and will have a passion for driving audience engagement and influence.
In keeping with RGU\’s commitment to work/life balance you will have the opportunity to work from home for a portion of the working week and also benefit from a generous pension scheme, 46 days annual leave (including statutory days) an onsite nursery and sports centre, as well as a range of voluntary health and travel benefits.
We are committed to attracting and engaging a diverse range of staff and fostering a culture where everyone feels welcome, comfortable to express their ideas, and can reach their full potential. For more information, please visit Our Diverse Workforce pages.
To apply, provide your CV and a cover letter, stating how you meet the requirements for the role.
Interviews will be held week commencing 11th August.
Job Description
RESPONSIBLE TO: Creative Content Manager
RESPONSIBLE FOR: This post has no supervisory responsibilities, but there are likely to be student content creators contributing to social media and marketing activity, so the role will be responsible for engaging and directing them on a project basis.
PURPOSE OF POST: Social media content and marketing is integral to the University\’s marketing and communications strategy. The Social Media Marketing Coordinator will help develop RGU\’s brand profile, build online engagement and contribute to the regional, national and international reputation of the University.
PRINCIPAL DUTIES:
- Plan, develop and execute creative and engaging digital marketing content including the writing of blogs and articles, recording and editing video and developing creative content ideas.
- Develop the University\’s online presence, monitoring trends and helping to increase following and engagement.
- Support the Social Media Lead in the day-to-day management of social media channels such as Facebook, Instagram, LinkedIn, TikTok and YouTube, adapting and scheduling content to suit different channels and audiences and responding to engagements.
- Support the team and wider department on the development of organic and paid digital marketing campaigns, ensuring alignment to the wider content strategy.
- Build key relationships with wider University colleagues in relation to social media content creation including academic schools, Student Recruitment, Research and RGU Sport.
- Build key relationships with RGU students and alumni and collaborate on the development of social media marketing content.
- Identify opportunities to collaborate with key stakeholders and influencers across social media platforms to build third party endorsement.
- Contribute to the development of university-wide social media policies and governance frameworks.
- Ensure social media alignment with brand guidelines and key messages as well as wider digital accessibility, copyright and data protection regulations.
- Provide social media analysis and monitor trends on social media channels, and deliver regular reporting of insights and analysis on current engagement and learnings.
- Monitor competitor social media activity and provide updates on innovative ideas and activities.
- Engage in a professional dialogue and appropriate behaviour to respond to social media communities through comments, mentions, shares and private messaging.
Person Specification
ESSENTIAL REQUIREMENTS
Qualifications and Professional Memberships
First degree in a digital media, marketing or communications discipline and/or experience in a marketing or social media corporate setting.
Knowledge
Excellent understanding of social media marketing, including measuring for performance and effectiveness.
Demonstrable knowledge of social media channels and strategy for an organisation.
Good understanding of brand management principles and how to ensure consistency in design and message across social media channels and content.
Understanding of stakeholder management and being able to liaise and build relationships with various stakeholders across and out with the University.
Ability to generate new ideas, think creatively and interpret other sector trends for the purpose of RGU objectives.
Experience
Demonstrable experience in the planning and production of creative and engaging social media content using a range of media formats (photography, video, graphics).
Proven high-level creative writing skills and content development for multimedia purposes.
Experience of using technical equipment such as iPhone and tripods, and editing software for the purpose of social media content development.
Experience of working within a team, including collaborating with others to deliver on shared priorities.
Experience of working accurately, prioritising and managing workload and meeting deadlines
DESIRABLE REQUIREMENTS
Qualifications and Professional Memberships
N/A
Knowledge
Familiar with graphic design software and experience of working with design agencies to guide the creative process.
Familiar with using cameras and other technical photography equipment.
Experience
Experience in a media or communications environment within the higher education sector.
Experience in delivering integrated organic and paid campaigns to support marketing activity.
Experience of using a social media management tool such as Hootsuite or Loomly or Sprout Social.
Behaviours
Behaviour 1: Service Delivery – Experience of exploring and adapting a service to meet customers\’ expectations and also identifying ways of improving standards.
Behaviour 2: Communication – Ability to receive, understand and convey both straightforward information, and information requiring careful explanation, in a clear and accurate manner.
Behaviour 3: Decision Making – Experience of using own judgement to make decisions, making collaborative decisions with others to reach conclusions and providing advice or information that will influence the decisions of others.
Behaviour 4: Liaison and Networking – Experience of circulating information in an accurate and timely manner and working across team boundaries to build and strengthen working relationships.
Behaviour 5: Initiative and Problem Solving – Experience of using initiative and creativity to resolve problems, identifying practical and suitable solutions.
Behaviour 6: Planning and Organising Resources – Experience of planning, prioritising and organising your own work or resources to achieve agreed objectives.
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Social Media Marketing Coordinator, External Affairs - RGU07501 employer: RGU
Contact Detail:
RGU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Coordinator, External Affairs - RGU07501
✨Tip Number 1
Familiarise yourself with RGU's current social media presence. Take a close look at their channels and identify what types of content resonate most with their audience. This will help you understand their brand voice and give you insights into how you can contribute creatively.
✨Tip Number 2
Engage with RGU's social media posts before applying. Comment on their updates, share your thoughts, and show genuine interest in their initiatives. This not only demonstrates your enthusiasm but also helps you build a rapport with the team.
✨Tip Number 3
Network with current or former employees of RGU, especially those in marketing or communications roles. They can provide valuable insights into the company culture and expectations for the Social Media Marketing Coordinator position.
✨Tip Number 4
Stay updated on the latest trends in social media marketing. Being knowledgeable about new tools, platforms, and strategies will not only enhance your application but also prepare you for potential interview questions about how you would approach RGU's social media strategy.
We think you need these skills to ace Social Media Marketing Coordinator, External Affairs - RGU07501
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing and content creation. Use specific examples that demonstrate your skills in developing engaging content and managing social media platforms.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate how your background aligns with the job requirements. Mention your understanding of social media strategies and provide examples of successful campaigns you've worked on.
Showcase Your Creativity: Since creativity is key for this role, consider including links to your portfolio or examples of your work in social media marketing. This could be posts you've created, campaigns you've led, or any multimedia content that showcases your skills.
Highlight Relevant Skills: Emphasise your knowledge of various social media platforms and tools, as well as your ability to analyse performance metrics. Mention any experience you have with graphic design software or video editing tools, as these are valuable for the role.
How to prepare for a job interview at RGU
✨Showcase Your Creativity
As a Social Media Marketing Coordinator, creativity is key. Prepare examples of past campaigns or content you've developed that demonstrate your ability to engage audiences. Be ready to discuss how you can bring fresh ideas to RGU's social media strategy.
✨Know the Platforms Inside Out
Familiarise yourself with the specific social media platforms mentioned in the job description, such as Facebook, Instagram, LinkedIn, TikTok, and YouTube. Understand their unique features and audience demographics, and be prepared to discuss how you would tailor content for each platform.
✨Demonstrate Analytical Skills
The role requires monitoring trends and analysing performance metrics. Be prepared to discuss how you've used data to inform your social media strategies in the past. Bring examples of reports or insights you've generated to showcase your analytical abilities.
✨Emphasise Collaboration
This position involves working with various stakeholders, including students and academic staff. Highlight your experience in building relationships and collaborating on projects. Share specific examples of how you've successfully worked within a team to achieve common goals.
