At a Glance
- Tasks: Lead market insights to shape strategy and drive growth across our brands.
- Company: Join RGML, a dynamic group with ambitious brands like Rhino, Oceros, and Halo.
- Benefits: Be part of a growing company with a purposeful culture and opportunities for impact.
- Other info: Diverse and inclusive workplace committed to empowering all employees.
- Why this job: Make a real difference in a fast-paced environment where your insights matter.
- Qualifications: Experience in market insight and data analysis, ideally in the automotive sector.
The predicted salary is between 50000 - 55000 £ per year.
RGML is a group business built on ambition and momentum.
Through our brands Rhino, Oceros and Halo, we've built a successful, high-performing business - and one that's only getting more exciting, with growth happening right now, in real time, in the work you'll do.
Rhino has established itself as a market-leading force in automotive dealer networks, built on a reputation for reliability and service excellence.
Oceros is fast becoming one of the most talked-about names in the sector, scaling rapidly and investing seriously in the people and capability to match its ambition.
Halo has the potential to grow exponentially in the future.
This is a business in genuine growth mode and that makes now a brilliant time to join.
The Role
We're looking for a Head of Market Insight & Proposition to build a new insight function as we continue to grow across Rhino, Oceros and Halo.
You'll build RGML's first evidence-based view of market share, network capacity and competitor positioning, mining our internal performance and customer data to sharpen decision-making and directly shape proposition and commercial strategy group-wide.
- What You'll Be Doing
- Build a credible and evidence-based view of RGML's market share, network capacity and competitor positioning across Rhino, Oceros and Halo.
- Track competitor revenue, product launches and industry developments, building the network of contacts and sources needed to close current information gaps.
- Create a Data Quality Framework and turn RGML's internal performance and customer data into regular, digestible insight that informs day-to-day and strategic decisions.
- Analyse digital analytics, particularly in support of Halo's proposition, to understand demand, behaviour and positioning.
- Design and run structured listening groups with customers and non-customers to bring a qualitative dimension to the data.
- Define what it means for RGML to be a true partner to its customers, and translate that definition into proposition and behaviour across the group.
- Present insight and recommendations regularly and clearly to the leadership team, in a form that’s built to be acted on rather than simply noted.
What We're Looking For
- Significant experience in a market insight, competitor intelligence, business intelligence or marketing analytics role.
- A track record of building a market share or competitor picture from limited, imperfect or scattered data.
- Experience designing and running customer research programmes, such as listening groups or voice-of-customer work, and confident use of data and reporting tools (e. g.
Excel and a BI tool such as Power BI or Tableau).
- Experience operating at a senior level, influencing leadership teams and directly shaping commercial strategy or proposition.
- Experience within automotive, franchise dealer networks or the wider motor trade is highly desirable.
- Why Join RGML
- Real growth, real impact
- join a business scaling at pace, where your work visibly shapes what comes next
- Backed brands, bold ambition
- be part of the RGML's success story as it continues to build
- Purposeful Culture
- we believe in building culture with purpose and intent.
We value, develop and empower our people.
We work hard, pull together when needed and importantly, we have a little fun along the way.
Our Commitment to Diversity
RGML is committed to building a diverse and inclusive workplace where everyone can thrive.
We welcome applications from all backgrounds, and we recruit and develop our people based on merit, regardless of age, disability, gender identity, marital status, race, religion, sex, sexual orientation or any other protected characteristic.
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Head of Market Insights & Proposition in Manchester employer: RGML
RGML is an exceptional employer, offering a dynamic work environment where ambition and growth are at the forefront. With a strong commitment to employee development and a purposeful culture, team members are empowered to make a real impact as the company scales across its innovative brands. Joining RGML means being part of a collaborative team that values diversity and fosters a fun yet focused atmosphere, making it an exciting time to contribute to the company's success story.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Market Insights & Proposition in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RGML and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RGML are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RGML on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RGML. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Market Insights & Proposition in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RGML. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RGML:Show us that you’ve done your homework! In your application, briefly mention what you admire about RGML’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RGML
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RGML will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RGML, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
