Social and Community Lead in London

Full‑time, Permanent – Mid‑level Senior

Job Title

Social and Community Lead

Reports to

• Head of Marketing
• Description

At CARE ADHD, we’re revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible.

We embrace an innovative mindset, encouraging rapid learning and adaptation through our ‘fail fast’ ethos.

• What You’ll Be Doing
• 1. Organic social strategy and channel growth
• Audit and assess current social performance and opportunities.
• Define channel roles and strategy across priority channels.
• Build a measurable organic growth plan collaboratively with marketing colleagues, including content pillars, formats, cadence, series and a clear experimentation roadmap.
• Set “what good looks like” on social: tone, standards, templates, QA, and publishing workflows.
• 2. Community model, engagement and responsiveness
• Build and run a community approach that supports trust and responsiveness, working closely with the Marketing Assistant, Growth Lead and Brand and Content Lead.
• Identify opportunities to extend our community presence with our patients and beyond, building our meaningful engagement with the wider ND community as an authentic, empathetic champion.
• Work collaboratively with Customer Service to identify patient needs and opportunities, translating them into proactive social communications.
• Define community guidelines, escalation routes and response standards, including how we handle negative reactions and sensitive health‑related queries.
• Improve timeliness and quality of social enquiry handling through clear coordination with customer service teams.
• 3. Influencer and clinician thought leadership (model development)
• Design and pilot an influencer/ambassador approach, focusing primarily on:
• Community ambassadors and lived‑experience voices (with strong safeguarding and boundaries).
• Clinician thought leadership (credible, educational, values‑aligned).
• Build a repeatable system: sourcing, briefing, approvals, scheduling, and measurement.
• Coordinate UGC production workflows.
• 4. Editorial planning, production coordination and coaching
• Own the social content calendar and campaign integration for organic channels.
• Brief internal or external creatives as needed; coordinate production and ensure assets meet brand/editorial standards.
• Coach and support the Marketing Assistant in the day‑to‑day execution of social, acting as a collaborative mentor.
• 5. Measurement, experimentation and conversion assists
• Define foundational KPIs and reporting cadence for organic channels (agreed with Ho M/Growth Lead).
• Run structured experimentation (formats, hooks, series, distribution) with clear learning loops.
• Track and improve conversion assists: website clicks, lead assists, enquiry assists, and measurable journey impact where possible.
• Use insights to inform wider brand messaging and growth campaigns.
• 6. Governance, safety and brand trust
• Ensure content and community activity is consistent with brand tone, visual identity and high‑trust healthcare standards.
• Maintain clear boundaries around medical advice and safeguarding; escalates appropriately.
• Protect the brand from reputational risk through robust moderation, careful partner selection, and disciplined approvals.
• To thrive in this role you’ll need to
• A strong track record leading organic social growth and community in a high‑trust category (health, wellbeing, education, fintech, etc.).
• Demonstrable experience building channel strategy, content systems, and measurable growth plans.
• A growth and performance orientated mindset, driven by an agile experimentation approach.
• Experience developing influencer/ambassador programmes and/or clinician/SME thought‑leadership models.
• Confident coaching juniors and raising quality through clear feedback and standards (without formal line management).
• Strong judgement and boundaries for community management in sensitive contexts.
• Comfortable using analytics to drive decisions: able to translate metrics into clear actions.
• Incl optional Bonus Points
• A genuine interest in or connection to neurodiversity – whether through professional experience, personal advocacy, or involvement with the ND community.
• Experience working alongside performance/growth teams and understanding how to turn follower engagement into conversion assists.
• What this role is not
• Not solely a posting role – you own strategy, systems, growth and community standards.
• Not about vibes and engagement – you are accountable for measurable organic growth and conversion assists.
• Not solely a content creator/UGC influencer – you can create where needed but are also a skilled strategist and coach.
• Not responsible for paid performance marketing – you will work closely with our Growth Lead.
• Not the final owner of brand narrative – our Brand & Content Lead owns narrative.
• What We Value
• Kindness – treating colleagues, partners, and everyone we support with respect and care.
• Transparency – being open and honest so that trust can grow.
• Reflection – pausing to learn from experience and improve together.
• Growth mindset – always welcoming feedback and challenges as opportunities to develop.
• Accountability – taking ownership of our actions and outcomes, not to assign blame, but to learn, adapt, improve, and move forward.
• Solution‑seeking – focusing on constructive ways forward, even when things are tough.
• Collaboration – sharing ideas, supporting one another, and celebrating collective success.
• What You Can Expect from Us
• Work remotely in the UK and hybrid in our Canary Wharf office.
• 33 days holiday (including UK public holidays).
• Team get‑togethers.
• A paid day off on your birthday.
• Office equipment when you join.
• Pension contribution.
• Be part of one of the UK’s most ambitious Health Tech start‑ups.
• Company Overview

At CARE ADHD, we’re revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it.

Our client‑centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence.

We embrace an innovative mindset, encouraging rapid learning and adaptation through our ‘fail fast’ ethos.

With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.

We aim to make our hiring process as streamlined as possible.

Apply with Confidence

Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement.

If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply!

We are committed to building a diverse and inclusive environment and encourage applications from candidates of all backgrounds, especially those from historically marginalised communities.

#J-18808-Ljbffr