At a Glance
- Tasks: Lead acquisition marketing strategies and campaigns to attract new audiences for Opera North.
- Company: Join the dynamic and award-winning team at Opera North.
- Benefits: Enjoy a competitive salary, generous holiday entitlement, and a pension scheme.
- Other info: We value diversity and encourage applications from all backgrounds.
- Why this job: Make an impact from day one in a creative and collaborative environment.
- Qualifications: Experience in motivating teams and managing multiple marketing projects.
The predicted salary is between 35000 - 35000 £ per year.
We are looking for a marketing professional to take ownership of acquisition marketing strategy at Opera North. Our 15-strong Audiences team is dynamic and fast-paced, working across touring opera, orchestral concerts, film screenings, gigs and our venue, the Howard Assembly Room. Working with a team of experienced marketers, designers and content creators, this is an exciting opportunity to be part of a talented, award-winning team.
You’ll play a pivotal role from day one, taking the lead on campaigns and projects to bring Opera North’s work to new audiences across Leeds and the North, motivating the team to continue delivering success. We’re creative, curious and data-driven, and that’s what we’re looking for from you. This is an opportunity to step into an established role and make an impact from day one.
Key accountabilities:- Develop, monitor and optimise cross-platform campaigns to drive new audiences and meet key sales and engagement targets, leading and motivating a team of marketing professionals whose work includes paid social, PPC, SEO, out-of-home, print and distribution, email and content creation.
- Programme unique experiences and initiatives specifically for first-time opera-goers to introduce opera in new and unexpected ways and create memorable first encounters with opera.
- Play a pivotal role in facilitating collaborative meetings that produce actionable insights and focus on continuous improvement.
- Work closely with tour venues on developing and implementing marketing campaigns for our shows, sharing key targets, messages and assets, monitoring sales, budget and activity, and facilitating regular meetings to track progress and drive box office revenue.
- Collaborate with the Marketing Lead (CRM) to ensure acquisition activity is the first step in a successful growth marketing strategy supported by retention activity.
- Monitor marketing campaign budgets, tracking and reporting expenditure and ensuring activity is within budget.
- As part of a group of Team Leads, oversee and implement processes that ensure a smooth-running, efficient team.
- Effectively line manage three direct reports.
- Ability to motivate a team of marketing professionals to meet sales and engagement targets.
- Ability to work supportively and collaboratively within a team, as well as autonomously.
- Well organised with the ability to work on multiple projects concurrently, meet deadlines and plan and prioritise workload.
- Curious and experimental, excited to test out new ideas, with a data-driven approach to measuring success.
- Contract type: Fixed Term (12 months) - Maternity Cover
- Salary: £35,000 per annum
- Hours of work: 35 hours per week
- Holiday entitlement: 33 days (pro rata) inclusive of 8 statutory holidays, per annum
- Pension: Opera North will automatically enroll you into the company pension scheme upon appointment and after 3 months’ service will contribute equivalent to 5.5% of your basic pay, should you meet the current legislative criteria. You will be required to make a personal contribution of 2.5% of your basic pay. We reserve the right to make future changes to our pension arrangements.
Equity, diversity and inclusion: We promote equity, diversity and inclusion in our workplace and make recruitment decisions by matching our needs with the skills and experience of the candidate. As we work to address underrepresentation in our workforce, we are particularly keen to hear from applicants from the global majority or those with other protected characteristics.
The successful candidate must have the right to work in the UK or be ready to obtain it.
Marketing Lead (Acquisition) - Maternity Cover in Leeds employer: RGIT Australia
Opera North is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to lead impactful marketing campaigns while being part of a talented team dedicated to bringing opera to new audiences across Leeds and the North. Enjoy generous benefits including 33 days of holiday, a competitive pension scheme, and the chance to make a meaningful impact in the arts sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead (Acquisition) - Maternity Cover in Leeds
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Lead (Acquisition) - Maternity Cover in Leeds
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at RGIT Australia from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at RGIT Australia specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at RGIT Australia
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at RGIT Australia, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show RGIT Australia you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure RGIT Australia that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for RGIT Australia, so think on your feet and don't hesitate to showcase your creativity!
