At a Glance
- Tasks: Lead marketing strategies for beauty products, driving growth and commercial success.
- Company: Join Tropic, a fast-growing beauty brand with a mission for sustainability.
- Benefits: Enjoy hybrid working, generous holiday, and discounts on products.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape innovative beauty products from concept to market success.
- Qualifications: Experience in beauty product marketing and a passion for storytelling.
The predicted salary is between 55000 - 55000 £ per year.
About the Roles
We are looking for three exceptional Senior Product Marketing Managers, each responsible for leading the commercial success of a core product portfolio at Tropic: Skincare; Makeup, Tanning & Sun Care; and Body Care & Wellness. This is a rare opportunity for a highly strategic, commercially savvy and beauty-obsessed marketer to partner closely with the Product Development Manager for their category and act as their senior marketing counterpart, shaping how products are developed, positioned, launched and grown.
You will be responsible for shaping the story, launch strategy, education, advocacy and commercial performance of your category, ensuring every product has a clear role in the portfolio and the strongest possible chance of success in market. You will be involved from early concept through to launch, helping shape what gets made and how it succeeds in market. This is not a traditional campaign execution role. It is a commercially accountable category leadership role. Success in this role will be measured through category sales growth, launch performance, product contribution and margin improvement.
For the right person, this is a rare chance to work closely with Founder Susie and Product Development to shape exceptional products from concept to commercial success.
Key Responsibilities
- Category Growth & Commercial Performance
- Own the product marketing strategy for your category, with clear accountability for category sales growth, product performance and margin improvement.
- Partner closely with the Product Development Manager to refine product strategy, portfolio priorities and growth opportunities.
- Identify opportunities across hero products, whitespace, repromoted, pricing, bundling, gifting, cross-sell and portfolio mix.
- Support product refinements and portfolio optimisation where needed.
- Use performance data, consumer insight and market context to improve decision-making and drive better outcomes.
- Strategic Partnership with Product Development
- Work alongside the Product Development Manager from concept through to launch and optimisation.
- Bring the consumer, brand and commercial lens into product development from the outset.
- Contribute to proposition development, pricing, pack architecture and portfolio logic.
- Be actively involved in product testing and development sign-off to ensure a best-in-class standard.
- Product Positioning & Storytelling
- Develop compelling, differentiated and conversion-focused product stories for both new and existing products.
- Translate technical product truth into clear, persuasive consumer messaging.
- Build narratives that explain who the product is for, why it matters and why Tropic is uniquely placed to win.
- Bring a strong understanding of beauty consumer behaviour and category trends into every brief and launch.
- Launch & Go-To-Market Leadership
- Lead the go-to-market strategy for all launches within your category.
- Build launch narratives, messaging hierarchies and reasons to believe.
- Brief and align cross-functional teams across Creative, Content, PR, Social, Digital, CRM, Education and Commercial.
- Ensure launches are fully supported across all channels.
- Partner with PR and influencer teams to drive advocacy, relevance and external buzz.
- Own product asset direction, ensuring all visuals maximise desirability and conversion.
- Create clear, compelling and highly sellable product education materials.
- Equip Ambassadors with the language, confidence and product understanding to sell effectively.
- Develop launch toolkits, product guides and comparison materials.
- Translate complexity into clear, compelling selling language.
- Take responsibility for the full health of the category, not just NPD.
- Ensure hero products, core lines and underleveraged products are marketed effectively.
- Identify opportunities to refresh, reposition or rationalise products.
- Support decisions around discontinuation, renovation and relaunch.
- Ensure the portfolio remains clear, competitive and commercially strong.
What We’re Looking For
- Significant experience in product marketing, brand marketing or category marketing within beauty.
- Proven track record of launching products that delivered strong commercial results.
- Experience influencing product proposition and go-to-market strategy.
- Strong understanding of the product lifecycle.
- Experience working cross-functionally with key teams.
- Strong commercial instinct and understanding of what drives product success.
Skills & Capabilities
- Exceptional product storytelling and messaging ability.
- Strong grasp of consumer psychology and what drives purchase.
- Commercially sharp, with strong instinct for sales, profitability and category opportunity.
- Strong visual taste and creative judgement.
- Excellent at briefing and influencing cross-functional teams.
- Highly organised and confident managing multiple priorities in a fast-paced environment.
- Confident operating with senior stakeholders.
- Deep category passion and product sensitivity.
Who You Are
You are commercially driven, strategically strong and deeply immersed in beauty. You care about formulas, textures, claims, performance, packaging and positioning, and how they connect to commercial success.
You are also:
- Beauty-obsessed and genuinely immersed in your category.
- A strong storyteller with a sharp instinct for what will resonate.
- Commercially aware and motivated by performance.
- Entrepreneurial, proactive and full of ideas.
- Hands-on and comfortable operating at pace.
- Confident, collaborative and able to influence.
- Ambitious and energised by building things properly.
This is a role for someone who wants to build winning products and high-performing categories.
What We Offer
- Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm.
- Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
- Hybrid Working: Enjoy a blend of office and remote working with a minimum of 3 days in the office.
- Salary: Starting from £55,000 per annum.
- Benefits: Hybrid working, up to 33 days’ holiday. Enhanced family leave, Private Medical Insurance, Medicash plan, life insurance (All available after a qualifying period). EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.
- Start Date: Immediate.
About Tropic
Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day, and the incredible response made her realise she had started something quite special. We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in! We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit. Apply now if you’re ready to join a vibrant team who believes beauty knows no bounds!
Tropic's Commitment to Equal Opportunities
Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity! Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Beauty Product Marketing Lead in Croydon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RGIT Australia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RGIT Australia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RGIT Australia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Beauty Product Marketing Lead in Croydon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RGIT Australia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RGIT Australia:Show us that you’ve done your homework! In your application, briefly mention what you admire about RGIT Australia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RGIT Australia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RGIT Australia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RGIT Australia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
