Business Development Manager
Waltham Cross, Hertfordshire
Competitive Salary + Car Allowance + Bonus
40 hours per week, Monday to Friday
Do you enjoy finding new customers, starting commercial conversations and turning promising leads into long‑term business?
We’re recruiting a Business Development Manager to grow our customer base across the foodservice market. This is a hands‑on new business role for someone who is confident researching prospects, making first contact and securing meetings with potential customers.
You’ll manage your own sales activity from initial approach to account launch, supported by experienced colleagues and rewarded for delivering profitable new business.
What You’ll Be Doing
Your focus will be winning new customers within an agreed territory and target market. You’ll plan prospecting activity, arrange and attend customer meetings, develop suitable proposals and maintain momentum through to conversion. Once a new account is trading successfully, you’ll complete a structured handover to our Channel Account Management team.
Key Responsibilities
- Creating prospect lists and identifying decision‑makers in target foodservice businesses.
- Generating leads through telephone, email, networking, referrals and field‑based activity.
- Booking and attending discovery meetings to understand each prospect’s requirements.
- Working with internal teams to prepare pricing, proposals and product solutions.
- Following up consistently and progressing opportunities through the sales pipeline.
- Delivering agreed activity, conversion and new‑business targets.
- Coordinating new‑account set‑up and completing a clear handover once the customer is established.
- Recording customer activity, next steps and forecasts accurately in the CRM system.
What We’re Looking For
- Previous experience in foodservice or a related sector, in a new‑business, field sales or customer acquisition role.
- Confidence approaching new contacts and securing face‑to‑face or virtual meetings.
- A structured approach to managing prospects, appointments and follow‑up activity.
- The ability to ask effective questions and match customer needs to an appropriate solution.
- Commercial awareness and confidence discussing pricing and value.
- Resilience, self‑motivation and a consistent approach to achieving targets.
- A collaborative style when working with sales, operations and support teams.
Most importantly, you’ll enjoy getting in front of prospective customers, asking the right questions and consistently following through on opportunities.
Why Join Us?
- Competitive basic salary.
- Car allowance.
- Attractive bonus scheme.
- Annual pay reviews.
- The opportunity to develop your sales skills and progress your career.
- Supportive, collaborative commercial team.
- Group personal pension plan.
- Retail discount membership.
- Healthcare cash plan.
- Further tailored company benefits.
Next Steps
If you’re ready to take ownership of a territory, build a strong pipeline and win new customers, we’d like to hear from you.
Reynolds Food Group is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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Business Development Manager in Waltham Cross employer: Reynolds Food Group
At Reynolds Catering Supplies, we pride ourselves on being more than just a workplace; we are a family that values each member of our team. Located in Newbury, our HGV Class 2 Multi Drop Delivery Drivers enjoy a competitive salary, comprehensive benefits including annual leave that increases with service, and a supportive work culture that fosters personal and professional growth. Join us to be part of a rapidly growing family business that delivers quality products to renowned brands while enjoying perks like retail discounts and health care plans.
