At a Glance
- Tasks: Lead customer engagement strategies and optimise the customer lifecycle using data and insights.
- Company: Join a dynamic team at Rexel, shaping the future of customer relationships.
- Benefits: Enjoy 33 days off, bonuses, private medical insurance, and extensive learning opportunities.
- Other info: Diversity is celebrated here; we value fresh ideas and unique perspectives.
- Why this job: Make a real impact on customer experience and drive growth in a collaborative environment.
- Qualifications: Experience in CRM, data-driven decision making, and a passion for customer-centric solutions.
The predicted salary is between 50000 - 60000 £ per year.
Looking to join a business where you can shape the future of customer engagement and make a real commercial impact? Want to help move CRM from campaign‑led marketing to an insight‑led function that drives growth, retention, and customer value? We’re looking for fresh thinkers, team players, and positive individuals like you to be part of our journey in this brand new role joining our high performing Marketing team.
The CRM Manager will own and optimise the end‑to‑end customer lifecycle across our trade customer base, using data, insight, and automation to drive growth, retention, and share of wallet. This role is critical in shifting CRM from campaign‑led marketing to a commercially driven, insight‑led function that supports account development and customer experience at scale.
Benefits
- Bonuses: Gainshare bonus scheme – get rewarded for growth / Performance Related Bonus scheme
- Time Off: 33 days annual leave (including bank holidays, increasing throughout the years too!) You can also buy and sell holiday each year
- Enhanced parental leave
- Support & Development: Extensive learning opportunities from day one, Contributory pension scheme and life assurance
- Health & Wellbeing: Private Medical Insurance / Free virtual GP service, Healthy Mind Champions, and more!
- Perks: Staff discounts, exclusive holiday offers and free financial support and education
Qualifications
At Rexel, we prioritise hiring individuals based on behaviours and potential, rather than requiring specific formal qualifications for roles. The behaviours that will set you up for success as a CRM Manager (Customer Lifecycle and Insights) include:
- Collaboration – Building partnerships and working collaboratively with others to achieve shared objectives
- Accountability – Taking action, overcoming obstacles, and meeting commitments
- Customer Focus – Building strong customer relationships and delivering customer‑centric solutions
- Curious – Seeking new ways to grow and be challenged, using formal and informal learning channels
- Optimises Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
We’re looking for a commercially minded CRM expert with strong experience in B2B or trade environments. You’ll know how to use data and insight to drive growth, with experience across CRM and automation platforms, customer segmentation, and personalised lifecycle activity. You will be confident working with sales and technical teams, you’ll be able to turn customer insight into measurable commercial impact.
At Rexel UK, we’re all about welcoming people from different backgrounds, experiences, and perspectives because we know that diversity drives fresh ideas and great results. By coming together as one team, we’re building a high‑performance culture that not only drives success but also creates real value for our customers and communities. Creating an environment where individuality is celebrated and creativity flourishes, we're making sure everyone feels supported and confident to be their best. We can't wait to hear from you!
Customer Lifecycle Lead in Birmingham employer: Rexel Scotland & NI
At Rexel UK, we pride ourselves on fostering a dynamic and inclusive work environment where fresh thinkers can thrive. As a Customer Lifecycle Lead, you'll benefit from extensive learning opportunities, generous annual leave, and a supportive culture that prioritises collaboration and personal growth. Join us in shaping the future of customer engagement while enjoying perks like private medical insurance and exclusive staff discounts.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Lead in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rexel Scotland & NI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rexel Scotland & NI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rexel Scotland & NI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rexel Scotland & NI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle Lead in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rexel Scotland & NI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rexel Scotland & NI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rexel Scotland & NI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rexel Scotland & NI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rexel Scotland & NI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rexel Scotland & NI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
