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- Tasks: Lead and optimise customer engagement strategies using data and insights.
- Company: Join a forward-thinking company shaping the future of customer relationships.
- Benefits: Enjoy 33 days off, bonuses, private medical insurance, and more perks!
- Other info: Great opportunities for personal development and career progression.
- Why this job: Make a real impact on customer experience and drive business growth.
- Qualifications: Experience in CRM, data-driven decision making, and collaboration skills.
The predicted salary is between 45000 - 55000 £ per year.
Looking to join a business where you can shape the future of customer engagement and make a real commercial impact? Want to help move CRM from campaign‑led marketing to an insight‑led function that drives growth, retention, and customer value?
The CRM Manager will own and optimise the end‑to‑end customer lifecycle across our trade customer base, using data, insight, and automation to drive growth, retention, and share of wallet. This role is critical in shifting CRM from campaign‑led marketing to a commercially driven, insight‑led function that supports account development and customer experience at scale.
Benefits
- Bonuses: Gainshare bonus scheme – get rewarded for growth / Performance Related Bonus scheme
- Time Off: 33 days annual leave (including bank holidays, increasing throughout the years too!) You can also buy and sell holiday each year. Enhanced parental leave.
- Support & Development: Extensive learning opportunities from day one Contributory pension scheme and life assurance
- Health & Wellbeing: Private Medical Insurance / Free virtual GP service, Healthy Mind Champions, and more!
- Perks: Staff discounts, exclusive holiday offers and free financial support and education.
Qualifications
At Rexel, we prioritise hiring individuals based on behaviours and potential, rather than requiring specific formal qualifications for roles. The behaviours that will set you up for success as a CRM Manager (Customer Lifecycle and Insights) include:
- Collaboration – Building partnerships and working collaboratively with others to achieve shared objectives
- Accountability – Taking action, overcoming obstacles, and meeting commitments
- Customer Focus – Building strong customer relationships and delivering customer‑centric solutions
- Curious – Seeking new ways to grow and be challenged, using formal and informal learning channels
- Optimises Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
We’re looking for a commercially minded CRM expert with strong experience in B2B or trade environments. You’ll know how to use data and insight to drive growth, with experience across CRM and automation platforms, customer segmentation, and personalised lifecycle activity. You will be confident working with sales and technical teams, you’ll be able to turn customer insight into measurable commercial impact. We can’t wait to hear from you!
CRM Manager in Birmingham employer: Rexel Scotland & NI
Contact Detail:
Rexel Scotland & NI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, be ready to discuss specific examples of how you've used data and insights to drive growth in previous roles. This will help them see the real impact you can make as a CRM Manager.
✨Tip Number 3
Don’t just apply anywhere – focus on companies that align with your values and goals. Check out our website for openings at StudySmarter, where you can really shape customer engagement and make a difference!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the CRM Manager position.
We think you need these skills to ace CRM Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with customer lifecycle management and data-driven insights. We want to see how you've made a commercial impact in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer engagement and how you can help us shift CRM to an insight-led function. Be sure to mention specific examples of your past successes.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use bullet points to outline your experience with CRM platforms, automation, and customer segmentation. We love seeing how you’ve optimised processes in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Rexel Scotland & NI
✨Know Your Data
As a CRM Manager, you'll be expected to leverage data and insights. Brush up on relevant metrics and case studies that demonstrate how you've used data to drive growth and retention in previous roles. Be ready to discuss specific examples during the interview.
✨Showcase Collaboration Skills
This role requires strong collaboration with sales and technical teams. Prepare examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to build partnerships and achieve shared objectives.
✨Demonstrate Customer Focus
Since customer-centric solutions are key, think about times when you've built strong relationships with customers or improved their experience. Be prepared to share these stories and explain how they led to measurable outcomes.
✨Emphasise Continuous Improvement
The job description mentions optimising work processes. Come equipped with examples of how you've identified inefficiencies and implemented improvements in your previous roles. This will show your proactive approach and commitment to continuous learning.