Head of Sales in London

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. Guided by our shared missions – ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’, we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in our Mission:

The Head of Sales is responsible for leading, developing, and scaling a high‑performing team of sales professionals across defined key and high potential vertical markets. This role blends hands‑on sales leadership, vertical expertise, and operational discipline. You will build sales structure, rhythm, and capability across a high‑activity team while ensuring the precision, governance, and commercial rigour required to win in both commercial and public‑sector environments. You will shape how Reward Gateway grows its footprint across complex, regulated, and rapidly evolving markets.

As Head of Sales, you will:

• Directly contribute to our future success and growth by leading and mentoring a team of Senior Sales Consultants and Sales Consultants to deliver predictable, sustainable new business growth.
• Assist and support the Director of Growth in the evolution and execution of the new business sales plan.
• Develop deep, actionable vertical insight across key and high potential public and private sector markets.
• Implement a data‑driven sales operating rhythm that maximises pipeline quality, conversion, and forecasting accuracy.
• Ensure every deal is compliant, profitable, and deliverable through close collaboration with Legal, Finance, Implementation, and Client Success.
• Build a coaching‑led culture where salespeople feel empowered, supported, and accountable for results.
• Play a pivotal role in positioning Reward Gateway’s value proposition in competitive and regulated market segments.

What’s In It For Me?

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Allowance for professional development books, E‑books, and podcasts
• Contributory pension scheme
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Flexible, Hybrid Working: Collaboration, connection as a team, and strong internal relationships are part of the “RGER Magic” that makes our culture thrive. Our sales team works from our Dean Street office two days per week.

Key Responsibilities:

• Lead, coach, and develop a team of Senior Sales Consultants and Sales Consultants, building a motivated, high‑performance, inclusive, accountable sales culture.
• Lead on recruitment ensuring high calibre new joiners, continually raising the standard and benchmark of the team.
• Strengthen team capability across discovery, qualification, value‑led selling, ROI storytelling, stakeholder management, and closing.
• Set clear expectations, provide structured performance feedback, and implement development plans.
• Act as senior escalation point for complex opportunities, procurement challenges, and strategic deals.
• Represent the team in leadership forums, ensuring visibility and advocacy for team performance and needs.

Commercial & Operational Excellence:

• Maintain rigorous forecasting discipline, pipeline hygiene, and commercial governance.
• Ensure sales processes, qualification frameworks, and handover standards are consistently applied.
• Ensure all sales tools and assets are embedded to maximise efficiency and return on investment.
• Identify blockers/issues within the sales process and take ownership in escalation and address any challenges to prevent delays in the sales cycle.
• Partner with Commercial Operations to ensure reporting accuracy, KPI visibility, and process optimisation.
• Collaborate with Finance and Legal to structure deals that are fully compliant, profitable, and aligned with policy.
• Monitor activity levels, conversion rates, and deal quality, identifying development gaps and growth opportunities.

Vertical Expertise & Market Insight:

• Partner with SDR Managers to ensure a highly productive and proactive collaboration between SDR and Consultants.
• Build and maintain strong market intelligence across your verticals: workforce challenges, policy frameworks, budget cycles, and regulatory environments.
• Support consultants in navigating public‑sector procurement routes, frameworks, and compliance procedures.
• Work with Marketing to shape sector‑led campaigns, content, events, and demand‑generation initiatives.
• Feed customer insight into Product, Strategy, and GTM planning to influence future propositions and roadmap direction.
• Represent Reward Gateway at industry events, roundtables, and public sector forums.

Cross-Functional Collaboration:

• Maintain strong relationship with Bids/Tenders and Partnerships leadership to drive the right outcomes from all new business opportunities.
• Partner with Project Implementation and Client Success to ensure seamless onboarding, deliverability, and long‑term client success.
• Work with Marketing, Legal, Finance, and Product teams to remove barriers and accelerate deal velocity.
• Support the Director of Growth with cross‑functional initiatives, transformation projects, and continuous improvement efforts.
• Contribute to the refinement of pricing models, sales narrative, and vertical propositions.

Skills:

• Proven track record of success in B2B sales leadership roles within SaaS, HR technology, or service‑led environments.
• Proven experience managing and developing a sales team, ideally across multiple verticals or distributed regions.
• Demonstrated experience operating in high‑activity, high‑velocity environments while maintaining quality and governance.
• Strong understanding of public‑sector procurement frameworks and compliance considerations.
• Commercially confident with strong negotiation, forecasting, and pipeline management skills.
• Experienced in coaching consultants to balance activity, value, and precision.
• Excellent communication and interpersonal skills, with proven ability to motivate, inspire, and influence at all levels.
• People Leadership: Builds high‑performing, resilient teams through structure, coaching, and recognition.
• Commercial Discipline: Ensures deals are strategically winnable, deliverable, and financially sound.
• Operational Rigor: Uses data and processes to deliver consistency, predictability, and accountability.
• Market Understanding: Deep knowledge of commercial and public sector buying environments, procurement cycles, and pressures.
• Collaboration: Strong cross‑functional partner who drives alignment and shared ownership.
• Change Leadership: Lead confidently through transformation, creating clarity, and engagement for the team.

The Interview Process:

• Screening call with Senior Talent Acquisition Partner
• First stage interview with Director of Growth and Head of Sales
• Final interview with Commercial Director and Director of Growth

At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate. Be comfortable. Be you. We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles – it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work!