At a Glance
- Tasks: Lead the strategy for innovative employee benefits and retail programmes.
- Company: Join Reward Gateway, a global leader in employee engagement and benefits.
- Benefits: Enjoy flexible holidays, wellbeing allowance, private medical insurance, and discounts across 1200+ brands.
- Other info: Flexible hybrid working with a commitment to inclusivity.
- Why this job: Make a real impact on workplace culture and employee satisfaction.
- Qualifications: Experience in proposition management and a strong understanding of benefits ecosystems.
The predicted salary is between 60000 - 75000 £ per year.
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.
Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
The role owns the commercial strategy, positioning and go-to-market execution of all benefit-driven and retail-led programme propositions, including Reward Gateway’s discounts programme, financial benefit offerings, merchant ecosystem, PSP (Public Sector Programme) and global reward schemes. You will design compelling value propositions for our benefits ecosystem, ensuring our Select (reward), merchant and financial benefit programmes are clearly differentiated, competitive and commercially scalable. This role bridges Product, Marketing, Merchant Teams, Client Success and Sales to ensure that our benefit-led propositions drive high adoption, strong utilisation and meaningful commercial impact for clients and their employees.
Responsibilities
- Define the value of our benefits ecosystem: create commercial narratives that articulate the impact of discounts, benefits and reward programmes.
- Shape market competitiveness: continuously evolve propositions based on customer insight, merchant performance and competitor behaviour.
- Drive utilisation and engagement: ensure benefit propositions deliver measurable value to employees and organisations.
- Enable Sales and Client Success: provide simple, compelling messaging, training and collateral to position benefit programmes confidently.
- Ensure commercial governance: manage pricing, bundling and programme configuration with control and insight.
- Own the commercial definition and value narrative for our programmes and benefits products, including our retail discounts programme and our PSP.
- Shape programme positioning for different segments and verticals.
- Own pricing, bundling and packaging strategies for these products.
- Translate programme enhancements and merchant updates into clear GTM activity and build GTM materials, program brochures, talk tracks and value frameworks.
- Partner with Marketing to create campaigns and seasonal promotions.
- Ensure frontline teams are fully trained and ready for every launch cycle.
- Analyse merchant performance, utilisation trends and programme ROI; use insights to refine proposition structure, messaging and campaign strategy.
- Work with the global merchant team and PSP specialists to evolve programme depth.
- Partner with CS and Sales to understand client and user needs.
- Monitor competitor benefits programmes, pricing and customer incentives.
- Conduct win/loss analysis for benefit-led deals and PSP-specific opportunities.
- Build sales collateral, ROI tools, benefit explainer packs and vertical-specific positioning.
- Support Sales on strategic pitches for benefit-led programmes.
- Equip CS with adoption frameworks to increase end-user utilisation.
- Ensure all programmes meet commercial, operational and compliance standards.
- Maintain consistent naming, positioning and documentation across materials.
- Govern promotional activity to protect margin and brand alignment.
Qualifications
- Proven experience in proposition management, product marketing, commercial strategy or category/benefit management.
- Demonstrated experience in retail programmes, employee benefits, rewards or consumer value propositions.
- Strong understanding of commercial levers in discount/benefit ecosystems.
- Proven success influencing product development and shaping commercial offerings.
- Experience working cross-functionally across Merchant, Product, Marketing, Sales and CS.
- Commercial acumen: understands margins, programme structures, benefits economics and promotional strategy.
- Narrative & positioning: proven ability to craft compelling value stories for discount programmes and benefits.
- GTM expertise: skilled in turning programme changes into clear, impactful GTM activity.
- Analytical insight: comfortable analysing merchant performance, utilisation trends and customer data.
- Cross-functional influence: works well with merchant teams, global partners, product, finance and commercial leadership.
- Execution excellence: structured, disciplined and able to produce high-quality GTM assets quickly.
Benefits
- A flexible holiday plan of up to 40 days per year.
- £400 annual wellbeing allowance.
- Private medical insurance.
- Allowance for professional development books, e-books and podcasts.
- Contributory pension scheme.
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands.
Working Arrangements
Flexible, hybrid working with two days per week in our Dean Street office.
Equal Opportunity
We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage, please let your Talent Acquisition Partner know.
Commercial Proposition Manager - Programmes & Benefits employer: Rewardgateway
Reward Gateway, part of Edenred, is an exceptional employer that prioritises employee well-being and engagement through a vibrant work culture and comprehensive benefits. With a flexible holiday plan, generous professional development allowances, and a commitment to inclusivity, we empower our team members to thrive both personally and professionally. Our hybrid working model fosters collaboration while allowing for a healthy work-life balance, making us a standout choice for those seeking meaningful and rewarding employment in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Proposition Manager - Programmes & Benefits
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Reward Gateway or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Prepare for interviews by understanding the company's mission and values. When you can connect your experience with their goals, it shows you're not just another candidate—you're a perfect fit!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Commercial Proposition Manager. Highlight your experience in proposition management and how you can drive engagement and utilisation.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Commercial Proposition Manager - Programmes & Benefits
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Commercial Proposition Manager role. Highlight your experience in proposition management and how it aligns with our mission of enriching connections for good.
Showcase Your Analytical Skills:We love data-driven insights! Include examples of how you've used analytics to shape commercial strategies or improve programme performance. This will show us you understand the importance of metrics in driving engagement.
Craft a Compelling Narrative:Your application should tell a story about your journey in product marketing and benefits management. We want to see how you've influenced product development and created value propositions that resonate with customers.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Reward Gateway.
How to prepare for a job interview at Rewardgateway
✨Know Your Value Propositions
Before the interview, make sure you understand the key value propositions of Reward Gateway's benefits ecosystem. Be ready to discuss how you would articulate these benefits to clients and employees, showcasing your ability to create compelling narratives that resonate with different audiences.
✨Research Competitors
Familiarise yourself with the competitive landscape of employee benefits and rewards programmes. Be prepared to discuss how you would position Reward Gateway’s offerings against competitors, highlighting your analytical skills and understanding of market trends.
✨Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated across functions. Share specific instances where your influence led to improved outcomes, demonstrating your ability to work well with Product, Marketing, Sales, and Client Success teams.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that may ask how you would handle specific challenges related to programme positioning or client engagement. Practice articulating your thought process and decision-making strategies, ensuring you can convey your commercial acumen and execution excellence effectively.
