b Overview /b p As Senior Customer Marketing Manager, you shape the B2B customer marketing strategy to drive retention, adoption and advocacy for Reward Gateway’s SaaS offerings. You’ll partner with client success, account management, product and marketing to unlock cross-sell opportunities and grow loyalty through campaigns, events and programs. This role sits in a high-performing UK Marketing team with strong cross-functional collaboration and development opportunities. You’ll lead customer webinars, boards, and community initiatives to elevate the voice of the customer and fuel growth. /p b Pay / Benefits /b ul li Hybrid working /li li London office access /li li development opportunities /li /ul b Responsibilities /b ul li Create and deliver the customer marketing strategy with retention, expansion, adoption and advocacy objectives /li li Develop reporting structures to monitor campaign performance and manage a sizeable budget /li li Plan and execute customer webinars, events, roundtables, and networking initiatives to drive growth and usage /li li Lead Client Advisory Board programs and act as internal customer advocate to feed product and marketing improvements /li li Grow advocacy and community programs to build loyalty via Base.ai /li li Lead lifecycle marketing campaigns (including Merchant Marketing) for education, usage and expansion /li li Create cross-sell and up-sell campaigns to support account management /li li Educate customers through video, email, events, social media and landing pages /li li Collaborate with content to produce client-focused materials (eBooks, case studies, guides) /li li Maintain close relationships with account management and customer success to tailor marketing strategies /li li Coordinate with B2C marketing for end-user campaigns to boost adoption /li li Partner with New Business to supply social proof and reference materials /li li Support product marketing and partnerships to promote new features and drive adoption /li li Manage, develop, motivate and support direct reports /li /ul b Key requirements /b ul li Senior-level experience in a customer marketing role within SaaS /li li Track record in advocacy, engagement and retention programmes /li li Proven ability to forecast revenue, report and analyze programme performance /li li Experience managing annual budgets (over 500k) /li li Strong understanding of customer journeys, lifecycle marketing and retention/expansion strategies /li li Strategic thinker with ability to influence cross-functional teams in a high-growth enviroment /li li Knowledge of marketing tech (Salesforce, HubSpot, 6sense), ABM and customer engagement platforms /li li Excellent written and verbal communication; relationship-building across stakeholders /li li Ability to work in a fast-paced, changing environment; experience leading events, advisory boards and developing teams /li /ul ul li customer-obsessed /li li strategic thinker /li li cross-functional collaboration /li li Salesforce /li li HubSpot /li li 6sense /li /ul
Senior Customer Marketing Manager employer: Reward Gateway
As a leading 'Unicorn' SaaS company, we pride ourselves on fostering a culture of innovation and respect, where our employees can thrive in a flexible and supportive environment. With an extensive benefits package that includes up to 40 days of holiday, a Wellbeing Allowance, and opportunities for professional development, we are committed to the growth and well-being of our team members. Join us as a Senior AI Engineer and be part of a dynamic team that pushes boundaries and embraces the latest AI technologies to enhance both internal tools and customer experiences.
