At a Glance
- Tasks: Own the commercial strategy for innovative employee benefits and discounts programmes.
- Company: Join Reward Gateway, a leader in employee engagement and benefits solutions.
- Benefits: Enjoy flexible holidays, wellbeing allowance, private medical insurance, and professional development support.
- Other info: Collaborative hybrid working environment with excellent career growth opportunities.
- Why this job: Make a real impact on workplace culture while driving engagement and retention.
- Qualifications: Experience in proposition management or product marketing with strong commercial acumen.
The predicted salary is between 50000 - 60000 € per year.
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
Your Role in Our Mission
The Proposition Manager – Programmes & Benefits owns the commercial strategy, positioning and go-to-market execution of all benefit-driven and retail-led programme propositions, including Reward Gateway’s discounts programme, financial benefit offerings, merchant ecosystem, PSP (Public Sector Programme), and global reward schemes. You will design compelling value propositions for our benefits ecosystem, ensuring our Select (reward), merchant, and financial benefit programmes are clearly differentiated, competitive, and commercially scalable. This role bridges Product, Marketing, Merchant Teams, Client Success, and Sales to ensure that our benefit-led propositions drive high adoption, strong utilisation, and meaningful commercial impact for clients and their employees.
As Proposition Manager – Programmes & Benefits, you will:
- Define the value of our benefits ecosystem: Create commercial narratives that articulate the impact of discounts, benefits and reward programmes.
- Shape market competitiveness: Continuously evolve propositions based on customer insight, merchant performance, and competitor behaviour.
- Drive utilisation and engagement: Ensure benefit propositions deliver measurable value to employees and organisations.
- Enable Sales and Client Success: Provide simple, compelling messaging, training and collateral to position benefit programmes confidently.
- Ensure commercial governance: Manage pricing, bundling, and programme configuration with control and insight.
Benefits
- Flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, e‑books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
- Flexible, Hybrid Working
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from the Dean Street office two days per week.
What You’ll be Doing
- Proposition Ownership – Programmes & Benefits: Own the commercial definition and value narrative for retail discounts programme, financial benefit programmes, Reward Gateway Select, PSP (Public Sector Programme), and global scheme & multinational benefits. Shape programme positioning for different segments and verticals. Own pricing, bundling and packaging strategies for these products.
- GTM Planning & Execution: Translate programme enhancements and merchant updates into clear GTM activity. Build GTM materials, program brochures, talk tracks, and value frameworks. Partner with Marketing to create campaigns and seasonal promotions. Ensure frontline teams are fully trained and ready for every launch cycle.
- Merchant & Programme Performance Insight: Analyse merchant performance, utilisation trends and programme ROI. Use insights to refine proposition structure, messaging and campaign strategy. Work with the global merchant team and PSP specialists to evolve programme depth.
- Customer & Market Insight: Partner with CS and Sales to understand client and user needs. Monitor competitor benefits programmes, pricing and customer incentives. Conduct win/loss analysis for benefit-led deals and PSP-specific opportunities.
- Sales & CS Alignment: Build sales collateral, ROI tools, benefit explainer packs and vertical‑specific positioning. Support Sales on strategic pitches for benefit‑led programmes. Equip CS with adoption frameworks to increase end‑user utilisation.
- Programme Governance & Quality Control: Ensure all programmes meet commercial, operational and compliance standards. Maintain consistent naming, positioning and documentation across materials. Govern promotional activity to protect margin and brand alignment.
Experience and Skills You Need in this Role
- Proven experience in proposition management, product marketing, commercial strategy or category/benefit management.
- Demonstrated experience in retail programmes, employee benefits, rewards, or consumer value propositions.
- Strong understanding of commercial levers in discount/benefit ecosystems.
- Proven success influencing product development and shaping commercial offerings.
- Experience working cross-functionally across Merchant, Product, Marketing, Sales and CS.
- Commercial Acumen: Understands margins, programme structures, benefits economics, and promotional strategy.
- Narrative & Positioning: Proven ability to craft compelling value stories for discount programmes and benefits.
- GTM Expertise: Skilled in turning programme changes into clear, impactful GTM activity.
- Analytical Insight: Comfortable analysing merchant performance, utilisation trends, and customer data.
- Cross‑Functional Influence: Works well with merchant teams, global partners, product, finance and commercial leadership.
- Execution Excellence: Structured, disciplined, and able to produce high‑quality GTM assets quickly.
The Interview Process
- Screening call with member of the Talent Acquisition Team
- First stage interview with Head of GTM & Proposition and Sales Enablement Manager
- Final interview with Head of GTM & Proposition and Director of Commercial Excellence
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know.
Commercial Proposition Manager - Programmes & Benefits employer: Reward Gateway
Reward Gateway, part of Edenred, is an exceptional employer located in London, offering a vibrant work culture that prioritises employee engagement and well-being. With benefits such as a flexible holiday plan, private medical insurance, and a generous wellbeing allowance, we foster an environment where innovation thrives and employees can grow professionally. Our commitment to making the world a better place to work is reflected in our collaborative spirit and the unique opportunity to shape impactful benefit programmes that enhance workplace experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Proposition Manager - Programmes & Benefits
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, and think about how your skills align with their mission. We want you to shine when it’s your turn to talk!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up! A quick thank-you email after an interview shows your enthusiasm and keeps you fresh in their minds. Plus, it’s just good manners!
We think you need these skills to ace Commercial Proposition Manager - Programmes & Benefits
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Commercial Proposition Manager role. Highlight your experience in proposition management and how it aligns with our mission of enriching connections and improving workplaces.
Showcase Your Analytical Skills:We love data-driven insights! When writing your application, mention any experience you have with analysing performance trends or customer data. This will show us you understand the commercial levers in discount and benefit ecosystems.
Craft a Compelling Narrative:Your application should tell a story about your journey in product marketing or commercial strategy. Use clear, engaging language to describe how you've shaped value propositions in the past, as this is key for the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team at Reward Gateway!
How to prepare for a job interview at Reward Gateway
✨Know Your Value Propositions
Before the interview, make sure you understand the key value propositions of Reward Gateway's benefits ecosystem. Be ready to discuss how you would articulate these to different segments and how they can drive engagement and utilisation.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with analysing merchant performance and customer data. Bring examples of how you've used insights to refine propositions or improve programme ROI in previous roles.
✨Cross-Functional Collaboration is Key
Highlight your experience working across various teams like Product, Marketing, and Sales. Be prepared to share specific examples of how you've successfully influenced product development or shaped commercial offerings through collaboration.
✨Be Ready for GTM Strategy Discussions
Familiarise yourself with go-to-market strategies and be prepared to discuss how you would translate programme enhancements into impactful GTM activities. Think about how you would create compelling messaging and training materials for sales teams.
