At a Glance
- Tasks: Drive product messaging, market analysis, and sales enablement for innovative healthcare technology.
- Company: Join a leading company in healthcare technology with a focus on collaboration and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with opportunities to collaborate across departments and enhance your career.
- Why this job: Make an impact by shaping product narratives that resonate with buyers and drive success.
- Qualifications: 5+ years in product marketing, strong storytelling skills, and experience in healthcare tech preferred.
The predicted salary is between 54000 - 66000 £ per year.
The Product Marketing Manager is responsible for developing positioning, messaging, competitive differentiation, as well as sales enablement efforts and collaboration on marketing activities for their products. The Product Marketing Manager will be the expert in their products’ messaging, their buyers, how they buy, and their buying criteria. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. This knowledge drives the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. The role also collaborates heavily with the product lines’ business units and corporate marketing to support messaging and content development that drives demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. For this reason, sales may often pull you into key deals for help with positioning, customized content, or even presentation and demo support. In addition, you are an expert at compiling, assimilating, and assessing market, prospect and customer feedback from all inputs, including sales, to share knowledge with the broader team.
Essential Functions:
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
- Understand the competitive landscape—be an expert on our competition and how they are positioned
- Follow and analyze market trends that may impact positioning including KLAS data
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make
- Collaborate with product management and marketing teams to develop product positioning and messaging that resonates with our target buyer personas as well as translate technical details into benefits buyers understand
- Drive the launches of net-new products and releases of existing products
- Craft compelling messages, differentiators, and value propositions for assigned products
- Develop annual marketing plan for assigned products – execute and adjust the plan on an ongoing basis
- Expert resource for mining, documenting, and sharing key ROI drivers and market-facing data points with sales and marketing for prospecting
- Understand and support our sales channels; drive sales training and product certifications for assigned products
- Develop demo scripts for sales and assist in product demos as needed
- Serve as central point of contact; front-line sales support, providing expertise on product features, positioning, and sales enablement tools required to support success
- Work with marketing to develop positioned external content including sales presentations, collateral, case studies, thought leadership pieces, and ROI models
- Develop key messages and differentiators for product-specific demand generation campaigns
- Responsible for product related web, social, and online advertising content
- Build strong relationships with product management, marketing, sales/account management team, customer support, and other internal teams
Specific Job Skills:
- Natural storytelling skills – ability to translate features/benefits into emotional messaging that connects with each audience.
- Ability to create clear value propositions and messaging strategies.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Team player and detail-oriented project management skills.
- Naturally curious on how your products function, what pain points they solve, and then consult with internal teams on how best to apply product marketing practices for further product success
- Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
- Ability to develop strategies for creating pipeline for new offerings as well as create up sell and cross-sell paths.
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Healthcare technology and/or payments experience preferred, a plus if you are comfortable using Salesforce, Jira, and SharePoint.
Education: Bachelor’s Degree in Marketing or equivalent degrees
Experience: Minimum of 5 years of product marketing experience and 2 years of experience in healthcare technology or payments solutions is preferred.
Product Marketing Manager in St Leonards employer: RevSpring
As a Product Marketing Manager at our company, you will thrive in a dynamic and collaborative work culture that values innovation and creativity. We offer competitive benefits, including professional development opportunities to enhance your skills and advance your career in the healthcare technology sector. Located in a vibrant area, our team enjoys a supportive environment where your contributions directly impact our success and the lives of our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in St Leonards
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RevSpring and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RevSpring are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RevSpring on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RevSpring. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in St Leonards
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RevSpring. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RevSpring:Show us that you’ve done your homework! In your application, briefly mention what you admire about RevSpring’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RevSpring
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RevSpring will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RevSpring, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
