At a Glance
- Tasks: Drive brand growth through innovative marketing strategies and omni-channel campaigns.
- Company: Join Revlon, a leading global beauty company with a rich heritage.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Dynamic team environment with excellent career advancement opportunities.
- Why this job: Be a brand champion and make a real impact in the beauty industry.
- Qualifications: Experience in trade marketing and a passion for beauty and hair.
The predicted salary is between 50000 - 65000 £ per year.
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Today, Revlon resiliently continues its legacy as a leading global beauty company.
This role is a Hybrid Role: Employees are expected to work from our London office 3 days per week and may work remotely the remaining days.
A Brand Champion for the Revlon Professional and American Crew portfolio, responsible for driving omni-channel growth across salons, wholesalers (B2B), pro-retail and e-commerce B2C in the UKI market. The role bridges global brand strategy with local commercial execution, owning trade activation, in-store excellence and 360° consumer campaigns to accelerate visibility, conversion and sell-out in a fast-scaling retail and B2C landscape.
Omni-Channel Trade Activation & In-Store Execution- Design and deliver omni-channel trade activation plans across B2B and B2C customers, maximizing sell-out, loyalty and market share.
- Partner closely with Sales, Area Managers, Distributors and key customers to align brand priorities with promotional calendars and commercial objectives.
- Lead the development and execution of Point of Sale, Visual and Merchandising solutions, ensuring consistent, premium brand presence across direct and indirect customers.
- Brief and manage agencies to deliver clear, effective assets on time and within customer timelines.
- Track performance and ROI of trade activity, translating insights into optimization plans.
- Drive growth of pro-retail and e-commerce as strategic omni-channel levers for recruitment, visibility and conversion.
- Lead trade marketing and e-trade strategies with key partners, spanning in-store and digital touchpoints.
- Own merchandising strategies including shelf layouts, planograms, permanent and promotional displays, and seasonal activations.
- Develop, localize and optimize PDP content ensuring data accuracy and best-in-class execution across platforms.
- Monitor performance KPIs and recommend growth-driving actions.
- Lead 360° omni-channel campaigns driving end-consumer engagement and retailer conversion across in-store, Retailer.com, OOH and sampling.
- Act as project lead across Sales, Demand Planning, Digital Marketing, Education and agency partners.
- Own local NPD execution, including launch support, SKU transitions and planogram updates, ensuring strong sell-in readiness.
- Equip Sales teams with clear NPD updates and presentation materials to support commercial success.
- Full accountability for Brand Support / A&M budgets, including activity P&Ls, PO management and ROI tracking.
- Present clear overviews of activity plans, investment & performance to internal stakeholders & external customers.
- Leverage shopper, market and e-commerce insights to refine UKI omni-channel portfolio and GTM strategy.
- Manage vendor relationships, SAP process, product data, local stock forecasts to ensure operational excellence.
- Strong trade and operational marketing experience within Beauty or Professional Hair, across omni-channel environments.
- Proven delivery of in-store execution, e-trade content and integrated campaigns.
- Advanced Microsoft Office skills; SAP and Salsify experience advantageous.
- Confident communicator able to influence senior stakeholders, agencies and customers.
- Passion for professional hair and the stylist community, with curiosity for market trends.
Trade & Brand Marketing Manager in London employer: Revlon
Revlon is an exceptional employer that champions creativity and innovation in the beauty industry, offering a vibrant work culture that celebrates diversity and empowers employees to thrive. With a hybrid working model based in London, employees enjoy a balance of collaboration in the office and flexibility at home, alongside opportunities for professional growth through engaging projects and cross-functional teamwork. Joining Revlon means being part of a legacy of beauty excellence while contributing to exciting brand campaigns and market strategies that inspire confidence and joy in consumers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Trade & Brand Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to Revlon. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for beauty! When you get that interview, make sure to share your love for professional hair and the stylist community. Talk about trends you’ve noticed and how they could impact Revlon’s brand strategy. Let your enthusiasm shine through!
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss how you’d tackle specific challenges in trade marketing or omni-channel growth. Think of examples from your past experiences that showcase your problem-solving skills. This will help you stand out as a candidate who can hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Revlon team. So, get your application in and let’s make some beauty magic happen!
We think you need these skills to ace Trade & Brand Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for the beauty industry shine through! Talk about what inspires you about Revlon and how you connect with our mission to create beauty innovations that ignite joy.
Tailor Your Experience:Make sure to highlight your relevant experience in trade and brand marketing. Use specific examples that demonstrate your skills in omni-channel growth and in-store execution, as these are key for the role we're looking to fill.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and qualifications are easy to read and understand. Avoid jargon unless it’s relevant to the beauty industry!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Revlon
✨Know Your Brands
Before the interview, dive deep into Revlon's portfolio. Familiarise yourself with their iconic brands like Revlon Professional and American Crew. Understanding their unique selling points and recent campaigns will show your passion for the beauty industry and help you connect your experience to their needs.
✨Showcase Your Omni-Channel Expertise
Be ready to discuss your experience with omni-channel marketing strategies. Prepare specific examples of how you've driven growth across both B2B and B2C channels. Highlight any successful campaigns you've led that align with Revlon's focus on in-store excellence and e-commerce growth.
✨Prepare for Performance Metrics
Revlon values data-driven decision-making. Brush up on key performance indicators (KPIs) relevant to trade marketing and be prepared to discuss how you've tracked and optimised campaign performance in the past. This will demonstrate your analytical skills and ability to drive results.
✨Communicate with Confidence
As a potential Brand Champion, strong communication is key. Practice articulating your ideas clearly and confidently. Be ready to discuss how you've influenced stakeholders in previous roles, as this will be crucial for collaborating with sales teams and external partners at Revlon.
