Trade & Brand Marketing Manager United Kingdom in London

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. We honour our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our London office 3 days per week and may work remotely the remaining days.

A Brand Champion for the Revlon Professional and American Crew portfolio, responsible for driving omni-channel growth across salons, wholesalers (B2B), pro-retail and e-commerce B2C in the UKI market. The role bridges global brand strategy with local commercial execution, owning trade activation, in-store excellence and 360° consumer campaigns to accelerate visibility, conversion and sell-out in a fast-scaling retail and B2C landscape.

• Design and deliver omni-channel trade activation plans across B2B and B2C customers, maximizing sell-out, loyalty and market share.
• Partner closely with Sales, Area Managers, Distributors and key customers to align brand priorities with promotional calendars and commercial objectives.
• Lead the development and execution of Point of Sale, Visual and Merchandising solutions, ensuring consistent, premium brand presence across direct and indirect customers.
• Brief and manage agencies to deliver clear, effective assets on time and within customer timelines.
• Track performance and ROI of trade activity, translating insights into optimization plans.

• Drive growth of pro-retail and e-commerce as strategic omni-channel levers for recruitment, visibility and conversion.
• Lead trade marketing and e-trade strategies with key partners (e.g. Boots, Tesco, Savers, e-tailers), spanning in-store and digital touchpoints.
• Own merchandising strategies including shelf layouts, planograms, permanent and promotional displays, and seasonal activations.
• Develop, localize and optimize PDP content (copy, visuals, claims, SEO) ensuring data accuracy and best-in-class execution across platforms.
• Monitor performance KPIs (traffic, conversion, rankings, sell-out) and recommend growth-driving actions.

• Lead 360° omni-channel campaigns driving end-consumer engagement and retailer conversion across in-store, retailer.com, OOH and sampling.
• Act as project lead across Sales, Demand Planning, Digital Marketing, Education and agency partners.
• Own local NPD execution, including launch support, SKU transitions and planogram updates, ensuring strong sell-in readiness.
• Equip Sales teams with clear NPD updates and presentation materials to support commercial success.

• Full accountability for Brand Support / A&M budgets, including activity P&Ls, PO management and ROI tracking.
• Present clear overviews of activity plans, investment & performance to internal stakeholders & external customers.
• Leverage shopper, market and e-commerce insights to refine UKI omni-channel portfolio and GTM strategy.
• Manage vendor relationships, SAP process, product data, local stock forecasts to ensure operational excellence.

• Strong trade and operational marketing experience within Beauty or Professional Hair, across omni-channel environments.
• Proven delivery of in-store execution, e-trade content and integrated campaigns.
• Advanced Microsoft Office skills; SAP and Salsify experience advantageous.
• Confident communicator able to influence senior stakeholders, agencies and customers.
• Passion for professional hair and the stylist community, with curiosity for market trends.