At a Glance
- Tasks: Lead marketing strategy and drive brand growth across global markets.
- Company: Join Revive Collagen, a fast-growing wellness brand with ambitious goals.
- Benefits: Competitive salary, benefits package, and career progression opportunities.
- Other info: Collaborative culture with a focus on innovation and performance.
- Why this job: Be part of a dynamic team shaping the future of wellness and beauty.
- Qualifications: 7+ years in marketing, preferably in beauty or wellness sectors.
The predicted salary is between 60000 - 80000 € per year.
COMPANY OVERVIEW
Since we launched Revive Collagen in August 2020, we've experienced remarkable growth, garnering hundreds of thousands of delighted customers. We offer a premium, market-leading ingestible collagen drink that aids in the restoration and enhancement of collagen from within, while supporting our customers through every stage of life. To date, we’ve sold over 25 million doses of our product and now sell one box every 60 seconds. In 2021, we proudly announced our longstanding brand ambassador partnership with Amanda Holden. Currently, our products are available in over 10,000 stores globally, including renowned retailers such as Ulta Beauty, Walgreens, Harrods, Boots, Holland & Barrett, and Sephora, to name just a few. We have exceptionally ambitious plans to become the global leader in ingestible collagen. Since launch, we’ve picked up no less than 24 industry awards. In 2022, we were recognised as the best new business in the country by Lloyds Banking Group. More recently, we were independently ranked as the 86th fastest-growing privately owned company in the UK.
Role Overview
Revive Collagen is looking for a commercially driven, creative and strategic Head of Marketing to lead the next phase of brand growth across the UK, US and international markets. This role will oversee brand, retail and trade marketing activity, driving awareness, customer acquisition and revenue growth while strengthening Revive Collagen’s position as a leading premium wellness & beauty brand. The successful candidate will combine strong brand-building expertise with performance marketing capability and experience scaling consumer brands across multiple channels.
Key Responsibilities
- Brand & Strategy
- Develop and execute the overall marketing strategy aligned with company growth objectives.
- Lead brand positioning, messaging and campaign planning across all consumer touchpoints.
- Drive brand awareness, consideration and customer loyalty.
- Ensure consistent brand identity across retail, ecommerce, PR, social and partnerships.
- New Product Development (NPD)
- Lead the marketing input into new product development from concept through to launch.
- Identify consumer trends, market gaps and innovation opportunities within wellness, beauty and supplements.
- Work closely with product development, sales and commercial teams to shape the innovation pipeline.
- Support product positioning, naming, packaging, product marketing and go-to-market strategy.
- Develop launch plans across retail, ecommerce, PR, influencer and social channels.
- Analyse product performance and customer feedback to inform future innovation.
- Ensure NPD aligns with brand positioning, commercial objectives and retailer requirements.
- Digital & Performance Marketing
- Work closely with ecommerce teams to improve conversion and online sales performance.
- Collaborate with ecommerce teams on content strategy across all platforms: D2C, Amazon and TikTok.
- Retail & Trade Marketing
- Develop marketing plans to support key retail partners including Boots, Holland & Barrett, Ulta Beauty and international distributors.
- Create compelling launch and promotional activity for retail and wholesale channels.
- Collaborate with sales teams to support growth opportunities and retailer relationships.
- Liaise with retailer marketing leadership.
- Content, Social & Influencer
- Contribute to the social media, influencer and content strategies to increase engagement and brand reach.
- Manage campaign calendars, creative production and brand partnerships.
- Identify culturally relevant opportunities and wellness & beauty trends.
- Team Leadership
- Lead and develop the marketing team, agencies and external partners.
- Foster a high-performance, collaborative and entrepreneurial culture.
- Manage budgets effectively and report on marketing performance to leadership.
Requirements
- 7+ years’ experience in marketing, ideally within beauty, wellness, FMCG or consumer health.
- Proven experience scaling premium consumer brands.
- Strong digital and performance marketing expertise.
- Experience managing retail/trade marketing campaigns.
- Excellent leadership, communication and project management skills.
- Commercially minded with strong analytical capability.
- Experience in international markets is advantageous.
Desirable
- Experience within supplements, beauty, wellness or ingestible products.
- Existing relationships with media, influencers or retail partners.
- Passion for health, wellness and consumer trends.
What We Offer
- Opportunity to join a fast-growing international wellness brand.
- Entrepreneurial and collaborative culture.
- Competitive salary and benefits package.
- Career progression and leadership opportunities.
Head of Marketing in London employer: Revive Collagen
Revive Collagen is an exceptional employer, offering a dynamic and entrepreneurial work culture that fosters creativity and collaboration. As a rapidly growing international wellness brand, we provide our employees with competitive salaries, comprehensive benefits, and ample opportunities for career progression and leadership development. Join us in our mission to become the global leader in ingestible collagen, where your contributions will directly impact our ambitious growth plans and help shape the future of wellness and beauty.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your creativity and strategic thinking to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand positioning and be ready to discuss how you can contribute to their growth. Tailor your answers to show you're the perfect fit for Revive Collagen!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our amazing team at Revive Collagen.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for wellness and beauty shine through. We want to see that you genuinely care about our mission and products, so share why you're excited about joining Revive Collagen!
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in the beauty or wellness sectors. We’re looking for someone who can scale brands, so give us examples of how you've done this in the past.
Be Creative:As a Head of Marketing, creativity is key! Use your application to showcase your innovative ideas and strategies. Whether it’s a unique campaign you’ve led or a fresh approach to brand positioning, we want to hear about it!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Revive Collagen
✨Know the Brand Inside Out
Before your interview, dive deep into Revive Collagen's history, products, and market position. Understand their unique selling points and recent achievements, like their partnership with Amanda Holden and their rapid growth. This knowledge will help you demonstrate your genuine interest and align your marketing strategies with their goals.
✨Showcase Your Marketing Expertise
Prepare to discuss specific examples of how you've successfully scaled consumer brands in the past. Highlight your experience in brand positioning, digital marketing, and new product development. Be ready to share metrics that showcase your impact, as numbers speak volumes in marketing.
✨Be Ready for Creative Problem-Solving
Revive Collagen is looking for someone who can think outside the box. Prepare to discuss how you've tackled challenges in previous roles, especially in launching new products or driving customer engagement. Think of innovative ideas that could enhance their current marketing strategies.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll need to lead a team effectively. Be prepared to talk about your leadership style and how you've fostered a collaborative culture in past positions. Share examples of how you've managed budgets and reported on performance, as this will show your readiness for the role.
