Ecommerce Trading Director - D2C in London

Since we launched Revive Collagen in August 2020, we have experienced remarkable growth, garnering hundreds of thousands of delighted customers. We offer a premium, market-leading ingestible collagen drink that aids in the restoration and enhancement of collagen from within, while supporting our customers through every stage of life. To date, we’ve sold over 25 million doses of our product and now sell one box every 60 seconds. In 2021, we proudly announced our longstanding brand ambassador partnership with Amanda Holden. Currently, our products are available in over 10,000 stores globally, including renowned retailers such as Ulta Beauty, Walgreens, Harrods, Boots, Holland & Barrett, and Sephora. We have exceptionally ambitious plans to become the global leader in ingestible collagen. Since launch, we’ve picked up no less than 24 industry awards. In 2022, we were recognised as the best new business in the country by Lloyds Banking Group. More recently, we were independently ranked as the 86th fastest-growing privately owned company in the UK.

If you’re interested in becoming a part of one of the UK’s fastest-growing brands and possess the drive and determination to help us achieve our goals, then this role is perfect for you.

THE ROLE

This role is both strategic and operational and is central to driving our direct to consumer performance. As Ecommerce Trading Director, you will be fully accountable for online trading across global markets with a core focus on scaling performance in the UK and US. You will own revenue and margin delivery, oversee forecasting and trading cycles, and make smart data-led decisions that strengthen conversion, retention, profitability, and customer lifetime value. You will oversee the Customer Service function ensuring our customers receive exceptional support and frictionless communication across all regions.

You will take full ownership of trading performance across all D2C owned sites including site experience, merchandising, conversion, optimisation, subscriptions, and international expansion. You will be hands-on and able to roll up your sleeves to make things happen. You will be comfortable moving between high-level strategy and detailed execution and you will take ownership with precision and pace. You will manage a small nimble team and handle multiple priorities simultaneously while keeping structure and clarity.

You will collaborate with Brand and Marketing, Operations, Retail, and Finance to ensure our digital presence consistently reflects a premium seamless and conversion-led experience for every customer. You will play a key role in supporting new international markets including Europe and Asia ensuring localisation, pricing, merchandising, and customer behaviour are embedded into each regional plan. You will also collaborate with our retail teams in the UK and US to ensure digital activity supports retail velocity awareness and cross-channel consistency.

Experience with subscription-based business models will be highly valuable as subscriptions and lifetime value are central to our commercial strategy. Exposure to fast-paced founder-led environments will also be advantageous. As the business continues to scale, you will help shape future team structure, build capability, and strengthen operational excellence across trading forecasting and international performance. The role will be based in either our London HQ in Mayfair or our Bristol office with a requirement to be in the office a minimum of three days a week.

RESPONSIBILITIES

• Developing and executing the global D2C trading strategy with a sharp focus on the US market.
• Owning all growth KPIs, including customer acquisition, revenue, conversion rate, bounce rate, AOV, LTV, retention, and churn.
• Ensure the Head of Growth is aligned on trading plans, promotional strategy, merchandising, and regional growth targets.
• Managing the digital performance budget and making commercially sound investment decisions to drive scalable growth.
• Working closely with the senior leadership team on forecasting, budgeting, and long-term planning.
• Identifying and scaling new growth channels, from paid media to partnerships, affiliates, and emerging platforms.
• Oversee Global P&L for TikTok Shop/affiliate/live.
• Driving A/B testing and CRO across paid media funnels and landing pages, in collaboration with Head of Growth.
• Working alongside the Creative and Brand teams to ensure growth activity is fully aligned with brand positioning and messaging.
• Collaborating with internal and external stakeholders to optimise CAC and ROI.
• Leading and developing a high-performing growth team, building structure and capabilities as we scale.
• Developing the international growth strategy across D2C, with market-specific plans and localisation input in partnership with the eCommerce team.
• Leveraging customer and market data to inform strategies that improve retention and LTV.
• Driving CRM and retention strategy in collaboration with the Head of Marketing, including email, SMS, and loyalty.
• Leading the Customer Service team and ensuring feedback loops flow directly into trading decisions, site optimisation, and subscription improvements.
• Owning customer satisfaction metrics including NPS and repeat purchase indicators.
• Partnering with tech, product, and teams to ensure digital performance and marketing integrations are growth-ready.
• Monitoring competitors and staying ahead of market trends, tools, and consumer expectations.
• Owning the end-to-end commercial performance of all D2C owned sites across the UK, US, Europe, Asia, and emerging markets.
• Ensuring all D2C owned sites deliver a premium conversion-led experience that aligns with brand positioning and commercial targets.

REQUIRED SKILLS & EXPERIENCE

• 7+ years of D2C and eCommerce trading experience.
• Proven success managing and scaling revenues above £35m+ across international markets.
• Hands-on experience scaling D2C in the UK & US market is essential, founder-led business advantageous.
• Strong understanding of paid media, digital performance, and retention marketing.
• Highly analytical and commercially driven with a test-and-learn mindset.
• Experience managing Amazon Vendor and/or Seller Central with knowledge of Amazon advertising and growth levers.
• Comfortable managing significant performance marketing budgets and optimising for ROI.
• Confident in leading and growing a team in a fast-paced, high-growth environment.
• Deep understanding of CAC, LTV, MER, ROAS, conversion rate, and bounce rate.
• Comfortable working cross-functionally across Creative, Brand, Finance, and Ops.
• Excellent communicator with strong leadership and collaboration skills.
• Proven experience leading growth across D2C brands, ideally within beauty, supplements, or adjacent consumer categories.
• Experience with Shopify, Klaviyo, GA4, Triple Whale, and attribution tools preferred.

COMPENSATION & BENEFITS

• Competitive salary plus bonus package.
• Opportunity to work a 4-day working week.
• Flexible and remote working arrangements, with a requirement to be in our London HQ or Bristol office three days a week.
• Dog-friendly office environment.
• Private medical care after one year of service.
• £1000 annual training and development grant.
• Two paid wellness days each year.
• Complimentary gym membership.
• Ample potential for career development and training.
• Fun and friendly team with regular social events in person.
• Complimentary subscription to Revive Collagen.
• Opportunity to be a part of one of the fastest-growing brands in the UK.