Demand Generation Manager (CRM)

Our body-worn video solutions are more than just technology; they're a testament to our commitment to safety, innovation, and change. Rooted in Europe, we've become a trusted ally for many police forces, local authorities, retailers, and private organisations; helping to pioneer and drive the application of body-worn video in settings and geographies where we can see exciting potential.

The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the Company in line with defined targets.

Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI.

• Work collaboratively with the Marketing Assistant to optimise social media content and touchpoints to generate demand.
• Create high quality marketing content in a range of formats to generate demand and support marketing campaigns.
• Ensure content is shared in the right format with the right audience.
• Work closely with and support the Head of Marketing in ensuring content is consistent with the Reveal brand guidelines and tone of voice, whilst driving impact and creativity across touchpoints.
• Research and develop effective value propositions and content for target accounts as part of Account-Based Marketing (ABM) campaign activity.

Campaign Creation and Management

• Support the Head of Marketing with ABM execution by delivering high value content which captures and nurtures high potential leads.

Data and Analytics

• Use data and analytics such as leads, conversions and revenue to measure and improve the performance of demand generation efforts.
• Provide reporting, insights, and recommendations on the performance of demand generation activities.
• Support the Head of Marketing with forecasting the demand generation budgets and targets.
• Track the marketing campaign ROI and support the Head of Marketing in managing the marketing budget and spend.

Proficiency in sales and marketing technologies – marketing automation, CRM, social media management, and analytical platforms.

• Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation.
• Highly adept at copywriting with ability to create engaging marketing content.
• Strong analytical skills with ability to use data to inform decisions and strategy development.
• Degree in marketing or related field.
• Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite.
• Knowledge of data analysis and visualization tools such as Tableau.
• Previous people management experience.
• High drive and energy.
• Rigorous attention to detail with a quality-first approach.
• Excellent project management and time management skills.

Here, every challenge becomes an exciting project, every solution a collective win. And with an array of benefits tailored to your wellbeing and development, we ensure that while you're taking care of our mission, we're taking care of you.

• Private Medical Insurance: Your health matters, and we've got you covered.
• Birthday Off: Celebrate your day your way – it’s on us.
• Holiday Purchase: Need more downtime? Purchase up to an additional 5 days of holiday.
• Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.
• We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.
• Pension: Plan for tomorrow with our pension scheme via NEST.

As a result, we have set ourselves the ambitious goal of reducing our energy, carbon, and waste footprint to zero. We continuously review our operations against our sustainability goals and all our company cars are electric. We believe in investing in companies working towards a cleaner and greener future and we also reward any employee who uses or switches to using green energy … because every step, big or small, contributes to significant change.

We are committed to embracing diversity and building an inclusive culture where all employees are valued, respected and listened to. All applicants to Reveal will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.