At a Glance
- Tasks: Support automotive clients through prospecting, lead qualification, and appointment setting.
- Company: Join ROI, a leader in shaping the automotive industry with innovative marketing and technology.
- Benefits: Enjoy competitive salary, private medical cover, hybrid work, and a £500 health allowance.
- Other info: Gain exposure to modern sales techniques and work with a high-performing team.
- Why this job: Kickstart your sales career in a supportive environment with real progression opportunities.
- Qualifications: Sales or customer service experience, strong communication skills, and a positive mindset.
The predicted salary is between 25000 - 28000 £ per year.
Sales Development Representative Nantwich | Hybrid (1–2 days in office) £25,000 – £28,000 + OTE (dependent on experience) + Excellent Benefits Monday to Friday | 37.5 hours
At ROI, we don’t just follow the automotive industry, we help shape it. Through a combination of smart marketing, technology, data and sales innovation, we support over 70% of the UK automotive market in driving performance and enhancing customer experience. Our clients include leading OEMs, leasing companies and fleet providers, alongside exciting new automotive brands entering the UK market.
We’re now looking for a Sales Development Representative to join our growing team. This role is ideal for someone who already has some sales, customer service or appointment‑setting experience and is looking to further develop within a professional B2B sales environment.
What’s in it for you?
- Private Medical & Dental Cover
- Healthshield Cash Plan
- Pension Scheme with 4% employer contribution
- £500 annual Health & Wellbeing Allowance
- Discounted Car Leasing Schemes
- Birthday Day Off & Voucher
- Education Bursary for continued professional development
- Team socials and incentives
- Hybrid working
- In-house sales training and industry‑recognised accreditations (e.g. SAF)
With many of our senior leaders having progressed internally, ROI offers genuine long‑term career opportunities for ambitious individuals.
The Role
As a Sales Development Representative, you’ll play a key role in supporting our automotive and OEM clients through outbound prospecting, lead qualification and appointment setting.
Duties Include...
- Work across automotive OEM, leasing and fleet prospecting campaigns
- Identify and research prospects using CRM systems, LinkedIn and sales intelligence tools
- Engage decision-makers through phone, email and digital outreach
- Build confidence in consultative B2B sales conversations
- Book high‑quality appointments for client sales teams
- Manage and maintain pipeline activity through CRM systems
- Deliver consistent activity and performance against targets
- Contribute to a collaborative, high‑performance sales culture
You’ll also gain exposure to modern sales methodologies, data‑driven prospecting and AI‑enabled sales strategies as part of ROI’s continued innovation within the automotive sector.
What we're looking for...
- Previous experience within sales, customer service, appointment setting or lead generation
- Strong communication skills with the ability to build rapport quickly
- A positive, resilient and self‑motivated mindset
- Willingness to learn, take feedback and continuously improve
- Comfortable working within a target‑driven environment
- Organised with good attention to detail and time management
- Confident using digital tools and willing to develop CRM and prospecting skills
- Interest in sales, technology and the automotive industry is advantageous
- Experience within automotive, leasing or fleet environments would be beneficial but is not essential
If you’re looking to develop your sales career within a forward‑thinking business that combines technology, innovation and industry expertise, ROI offers the training, support and progression to help you succeed.
Sales Development Representative Operations · Nantwich · employer: Return on Investment Ltd
At ROI, we pride ourselves on being an exceptional employer that fosters a culture of growth and innovation within the automotive industry. Our hybrid working model, competitive benefits, and commitment to employee development create an environment where you can thrive both personally and professionally. With opportunities for career progression and a supportive team atmosphere, ROI is the perfect place for ambitious individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative Operations · Nantwich ·
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Sales Development Representative role.
✨Tip Number 2
Practice your pitch! You never know when you’ll get a chance to impress someone. Prepare a short, engaging introduction about yourself and your interest in sales and the automotive sector. This will help you stand out when you meet potential employers or clients.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Mention something specific from your conversation to remind them why you’re a great fit for their team at ROI.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it shows you’re proactive and keen to be part of our innovative approach in the automotive industry.
We think you need these skills to ace Sales Development Representative Operations · Nantwich ·
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Development Representative role. Highlight any sales, customer service, or appointment-setting experience you have, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and the automotive industry. Share specific examples of how you've succeeded in previous roles and how you can contribute to our team.
Showcase Your Communication Skills:Since strong communication is key for this role, make sure your application is clear and engaging. Use a friendly tone and be concise, but don’t shy away from showing your personality – we want to see the real you!
Apply Through Our Website:We encourage you to apply directly through our website. This way, your application will go straight to us, and you'll be one step closer to joining our fantastic team at ROI. Plus, it’s super easy!
How to prepare for a job interview at Return on Investment Ltd
✨Know Your Stuff
Before the interview, make sure you research ROI and the automotive industry. Understand their services, clients, and recent innovations. This will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales, customer service, or appointment-setting skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate how you've successfully engaged with clients.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions ready. Ask about the team culture, training opportunities, or how success is measured in the role. This shows you're not just interested in the job, but also in how you can grow within the company.
✨Be Yourself
While it's important to be professional, don't forget to let your personality shine through. ROI values a positive and resilient mindset, so be authentic and show your enthusiasm for the role and the company. A good cultural fit is just as important as skills!
