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For Companies At a Glance
- Tasks: Lead B2B campaign strategy and performance for top automotive brands.
- Company: Join UNIFI, a dynamic B2B marketing division of ROI Automotive.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Shape high-performing campaigns and make a real impact in a startup-like environment.
- Qualifications: 5+ years in senior B2B marketing roles with a strong agency background.
- Other info: Opportunity to influence team structure and delivery standards.
The predicted salary is between 36000 - 60000 £ per year.
UNIFI is the specialist B2B marketing division of ROI Automotive, a well-established agency working with leading automotive brands across the UK. Following significant client growth, including a major new win, we’re now investing further in our campaign capability. This is a newly created role, offering the opportunity to help shape how we deliver high-performing B2B campaigns as we continue to scale, while retaining a hands-on, entrepreneurial mindset.
At UNIFI, we build B2B campaigns that actually perform: driving demand, capturing intent, and delivering measurable commercial impact in complex, competitive markets. We’re now looking for a B2B Campaign Strategy & Performance Director to lead campaign strategy, creative direction and performance across our growing client portfolio.
The role
This is a senior, hands-on leadership role sitting at the heart of our client delivery. Working closely with our Account Directors and senior stakeholders, you’ll develop campaign and creative strategies, define the right mix of channels and content, and then own end-to-end delivery from campaign architecture and planning through to optimisation, insight and evolution. This role suits a calm, confident, director-level marketer who can be trusted to get on with the job in hand: setting direction, leading teams, and making smart decisions based on data, experience and commercial understanding.
What you’ll be doing
- Campaign strategy & planning
- Developing B2B demand generation and demand capture strategies aligned to client objectives and commercial KPIs
- Defining campaign and creative approaches, including channels, formats and content types
- Creating campaign frameworks that balance brand, demand creation and demand capture based on audience maturity
- Translating strategy into clear messaging hierarchies, KPIs and delivery plans
- Producing strategies that can be costed, refined and presented to clients in partnership with senior stakeholders
- Campaign & creative leadership
- Taking overall ownership of campaign delivery across assigned accounts
- Converting briefs into clear, actionable plans for internal and external teams
- Providing strong creative direction across LinkedIn and paid social, email marketing, thought leadership and white papers, website and landing page content
- Reviewing and approving creative concepts, copy and assets prior to activation
- Performance, data & optimisation
- Interrogating campaign data to assess performance against agreed KPIs
- Identifying opportunities to optimise creative, messaging, channels and formats
- Working closely with Data & Insight specialists to ensure accurate tracking and reporting
- Feeding learnings back into future campaign strategy and content planning
- Marketing automation & demand capture
- Partnering with marketing automation specialists on nurture journeys, segmentation and workflows
- Ensuring campaigns capture intent and convert in-market audiences into sales-ready opportunities
- Understanding how much content is needed, where the sweet spot is, and how campaigns evolve through the funnel
- Team leadership & operational excellence
- Managing a small delivery team (two direct reports), with oversight of in-house and freelance specialists
- Setting standards for campaign planning, delivery and quality control
- Supporting team development through clear direction, feedback and leadership
- Improving efficiency through better processes, tooling and ways of working
- Acting as a centre of excellence for B2B campaign best practice across UNIFI, a genuinely specialist B2B automotive agency within the ROI Automotive group
A newly created, senior role with scope to shape team structure and delivery standards. Opportunity to build and refine campaign strategy following major client growth. A collaborative, expert-led environment with a strong performance culture. The chance to have real influence while still working in a business with a startup mindset.
If you’re ready to lead smarter B2B campaigns, develop high-impact content strategies, and make performance matter, we’d love to hear from you.
Qualifications
- 5+ years' experience in senior B2B marketing delivery roles
- Strong agency background delivering high-performing B2B demand generation and demand capture campaigns
- Proven expertise in creating and scaling effective B2B content strategies
- Deep understanding of which channels drive return at different stages of the buyer journey
- Experience leading integrated campaigns across paid media, email, social, content and automation
- Confident briefing and managing creatives, media specialists and marketing automation experts
- A calm, methodical operator with director-level credibility
- Performance-focused, commercially aware and comfortable managing multiple campaigns simultaneously
- Automotive B2B experience is desirable, but not essential.
B2B Marketing Campaign Strategy and Performance Director in Milton Keynes employer: Return on Investment Ltd
Contact Detail:
Return on Investment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Campaign Strategy and Performance Director in Milton Keynes
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past B2B campaigns. This will help potential employers see what you can bring to the table, especially in a hands-on role like this one.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how your experience can help them drive demand and capture intent effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at UNIFI.
We think you need these skills to ace B2B Marketing Campaign Strategy and Performance Director in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2B Campaign Strategy & Performance Director role. Highlight your relevant experience in B2B marketing and how it aligns with our goals at UNIFI. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of successful campaigns you've led, focusing on the impact they had on demand generation and performance. We love numbers, so if you can quantify your success, even better!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our collaborative and entrepreneurial culture. Share your passion for B2B marketing and what excites you about the opportunity at UNIFI. We want to know the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining our team at UNIFI. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Return on Investment Ltd
✨Know Your B2B Campaigns Inside Out
Before the interview, dive deep into UNIFI's past campaigns and their performance metrics. Be ready to discuss specific strategies you've implemented in your previous roles that align with their focus on demand generation and capture.
✨Showcase Your Creative Direction Skills
Prepare examples of how you've led creative direction in past campaigns. Highlight your experience with various channels like LinkedIn, email marketing, and content creation, and be ready to discuss how you ensure messaging resonates with target audiences.
✨Data-Driven Decision Making
Since this role involves performance optimisation, come equipped with examples of how you've used data to drive campaign success. Discuss specific KPIs you've tracked and how you've adjusted strategies based on insights.
✨Demonstrate Leadership and Team Management
As a director-level position, it's crucial to showcase your leadership style. Share experiences where you've managed teams, provided feedback, and improved processes. Emphasise your ability to foster a collaborative environment while driving results.
