At a Glance
- Tasks: Lead and optimise impactful B2B marketing campaigns for top automotive brands.
- Company: Join ROI, a leader in automotive marketing with a dynamic team culture.
- Benefits: Enjoy a £500 wellness allowance, education bursaries, and 25 days annual leave.
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while collaborating with talented teams.
- Qualifications: Experience in B2B marketing campaigns and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Milton Keynes (Hybrid Working)
Job Type: Full time, Permanent, Standard business weekday hours
Salary: Competitive
About Us
At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen. UNIFI is the specialist B2B marketing division of ROI Automotive, delivering high performing marketing campaigns for leading automotive brands across the UK. Following continued growth and significant client investment, we’re expanding our team.
The Role
Reporting to the B2B Client Services Director, you will take ownership of the day to day planning, activation, optimisation and reporting of integrated B2B marketing campaigns across multiple client accounts. Working closely with Account Managers and specialist teams, you will lead campaign delivery to ensure activity is executed efficiently to a high standard and in line with agreed strategy. This is a hands on role suited to a marketer who enjoys owning delivery, using data and insight to improve performance as well as creating compelling campaign messaging content that delivers measurable results.
Key Responsibilities
- Plan and manage the end to end delivery of integrated B2B marketing campaigns across assigned accounts
- Work closely with the Account Manager to recommend the most effective channels and communications approach to meet client objectives
- Execute campaigns across multiple channels including email marketing, paid media, content marketing, marketing automation, websites and landing pages
- Create campaign delivery plans, timelines and channel activity schedules from client briefs
- Develop, review and refine campaign copy, messaging and content to ensure alignment with objectives and audience needs
- Coordinate internal teams and external partners to deliver campaign assets on time and within budget
- Monitor campaign performance against agreed KPIs and identify opportunities to optimise creative, targeting, channel mix and budget allocation
- Collaborate with Data & Insight specialists to ensure accurate tracking, reporting and actionable insights
- Support the delivery of nurture journeys, workflows and audience segmentation in partnership with automation specialists
- Identify opportunities to improve website user experience, landing page performance and content effectiveness through campaign insight and user behaviour analysis
- Work closely with Account Managers to provide updates on campaign performance, delivery progress and potential risk
- Contribute to continuous improvement of processes, operational efficiency and campaign effectiveness
Key Skills & Experience
- Demonstrable experience delivering B2B marketing campaigns, ideally within an agency environment.
- Experience delivering integrated B2B demand generation and demand capture campaigns.
- Strong understanding of how marketing channels perform across the B2B buyer journey.
- Experience managing campaigns across email marketing, paid social, content marketing and marketing automation platforms.
- Strong copywriting skills with the ability to create compelling campaign messaging and content.
- Confidence analysing campaign performance data and using insights to drive optimisation.
- Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously.
- A proactive, collaborative approach with a strong sense of ownership and accountability.
- A collaborative mindset and commitment to delivering the best outcomes for clients.
- Experience within automotive B2B marketing is desirable but not essential.
Why Join Us?
We understand how important it is to look after our employees so in return for the hard work, we offer amazing benefits including:
- A £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.
- Access to education bursaries to learn new skills.
- A day off and a voucher to get yourself something nice on your birthday.
- Company pension.
- Healthcare plans including private medical insurance and dental cover.
- 25 days annual leave rising with length of service.
- Subsidised car purchase schemes available.
How to Apply
If you’re interested in joining us as a B2B Campaign Manager, apply today. We encourage applications from all backgrounds and are committed to providing an inclusive, supportive workplace.
B2B Campaign Manager in Milton Keynes employer: Return on Investment Ltd
At ROI, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Milton Keynes. Our commitment to employee growth is evident through our generous benefits, including a £500 annual health and wellbeing allowance, education bursaries, and a supportive environment that encourages professional development. Join us to be part of a team that not only drives impactful B2B marketing campaigns for leading automotive brands but also values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Campaign Manager in Milton Keynes
✨Show Your Creative Side
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We think you need these skills to ace B2B Campaign Manager in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Return on Investment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Return on Investment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Return on Investment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Return on Investment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Return on Investment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At Return on Investment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
